Lucrezia Leggiero
Bussero
Summary
Driven marketing professional with a proven track record at The Cocoon Collection, enhancing brand visibility and customer engagement through innovative marketing strategies and social media campaigns. Excelled in relationship building and market research, significantly exceeding sales goals. Skilled in team collaboration and adept at managing multiple projects with precision.
Overview
10
10
years of professional experience
1
1
Certification
Work History
Corporate Marketing Assistant
The Cocoon Collection
01.2021 - Current
- Input new data, updated old records and cross-checked information to keep marketing database up-to-date.
- Updated spreadsheets with statistical, financial and non-financial information.
- Increased brand awareness by implementing targeted marketing campaigns and social media strategies.
- Enhanced customer engagement with the development of compelling content for email newsletters and blog posts.
- Boosted sales performance by assisting in the creation of persuasive marketing materials such as brochures and product sheets.
- Coordinated trade show presence, ensuring effective representation at industry events to generate leads and increase brand visibility.
- Maximized event attendance with thorough planning, promotion, and logistics support for conferences, webinars, or workshops.
- Contributed to product launches, coordinating logistics and promotional activities for successful market entry.
- Collected and analyzed data from variety of sources to create detailed market research reports for top-level decision makers.
- Established and managed relationships with external data providers and research vendors.
- Managed campaigns for various clients that consistently exceeded sales goals.
- Researched and evaluated potential new markets and products.
- Organized and executed promotional events to strengthen community relations and brand awareness.
- Monitored competitor activity, staying ahead of industry trends and identifying opportunities for growth.
- Collaborated with graphic designers to produce visually appealing marketing collateral that captured brand's essence.
- Managed website content updates, keeping information fresh and relevant for users.
Reservation Agent
Azemar Spa
09.2017 - 12.2020
- Provided high level of customer service to each person by engaging customer and using active listening and effective interpersonal skills.
- Managed online booking inquiries and assisted guests and travel partners with questions throughout entire booking cycle.
- Answered incoming phone calls and developed friendly rapport with callers while answering questions, making recommendations, and leading conversations to bookings.
- Improved customer satisfaction by promptly addressing inquiries and providing accurate information regarding reservations, cancellations, and modifications.
- Resolved various issues and discrepancies for customers.
- Boosted revenue with upselling additional services such as room upgrades, meal plans, and special event bookings.
- Managed and closed reservation calls to increase bookings by maintaining strong knowledge of resort products, services, and facilities.
- Maintained high levels of efficiency by managing multiple phone lines and email correspondence for reservation requests and adjustments.
- Ensured data accuracy across reservation systems through regular audits and routine database maintenance tasks.
- Provided customers with information about availability and pricing.
- Suggested various packages and amenities to guests, helping each find perfect accommodations to fit personal needs.
Reservations Agent
Viaggidea - Alpitour World
04.2015 - 06.2017
- Managed high call volume with exceptional attention to detail, resulting in fewer booking errors and cancellations.
- Developed strong relationships with travel agents and corporate clients, leading to increased referral business and repeat bookings.
- Provided customers with information about availability and pricing.
- Provided high level of customer service to each person by engaging customer and using active listening and effective interpersonal skills.
- Utilized advanced reservation software systems effectively to manage bookings, track availability, and update guest records accurately.
- Enhanced customer satisfaction by efficiently handling all aspects of the reservation process in a timely manner.
- Handled billing information over phone.
- Streamlined workflow for quicker response times, ensuring that clients received accurate information and prompt assistance.
- Managed and closed reservation calls to increase bookings by maintaining strong knowledge of resort products, services, and facilities.
- Coordinated special requests from guests such as room preferences or dietary requirements with relevant departments for optimal guest satisfaction levels.
- Resolved various issues and discrepancies for customers.
- Maintained awareness of types of rooms available in different resort locations.
- Answered incoming phone calls and developed friendly rapport with callers while answering questions, making recommendations, and leading conversations to bookings.
- Informed clients of essential travel information, such as travel times, transportation connections, medical, and visa requirements to facilitate quality service.
- Established and cultivated relationships with travel partners, providing clients with smooth ticketing processes.
Education
Bachelor of Tourism Studies - Tourism And Travel Management
Università Degli Studi Milano-Bicocca
Milan, Italy09.2016
High School Diploma -
Liceo Linguistico Sant'Agostino
Gorgonzola, Italy06.2012
Skills
- Relationship Building
- Customer Engagement
- Social Media Platforms
- Market Research
- Organization, prioritizing, and multi-tasking
- Time Management
- Team Collaboration
- Marketing Strategies
- Competitor Analysis
- Flexible and Adaptable
- Sales expertise
- Punctual and Reliable
Certification
- Italian Driver's License
- ECDL - AICA-2012
- DELF - Ministère de l'education nationale, de la jeunesse et de la vie associative - 2011
Languages
Italian
Bilingual or Proficient (C2)
English
Advanced (C1)
Spanish
Advanced (C1)
French
Intermediate (B1)
Timeline
Corporate Marketing Assistant
The Cocoon Collection
01.2021 - Current
Reservation Agent
Azemar Spa
09.2017 - 12.2020
Reservations Agent
Viaggidea - Alpitour World
04.2015 - 06.2017
- Italian Driver's License
- ECDL - AICA-2012
- DELF - Ministère de l'education nationale, de la jeunesse et de la vie associative - 2011
Bachelor of Tourism Studies - Tourism And Travel Management
Università Degli Studi Milano-Bicocca
High School Diploma -
Liceo Linguistico Sant'Agostino
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