Summary
Overview
Work History
Education
Skills
Websites
Languages
Entrepreneurial Activities
Personal Information
Hobbies and Interests
Timeline
Generic
Luigi Onesti

Luigi Onesti

Milan Metropolitan Area

Summary

As a highly accomplished professional with exceptional leadership capabilities, I have a distinguished background in sales and management. I am dedicated to achieving results and am passionate about implementing innovative digital solutions to transform businesses. Track record includes successful P&L management, expert negotiation of commercial agreements, and the execution of robust business strategies. Expertise extends to leading multicultural teams and collaborating with external partners to achieve common goals. Skilled brand strategist with extensive knowledge of marketing operations. Industry experience spans a diverse range, including services, payments, advertising, and fintech. Focus on digital transformation and start-up acceleration ensures that I remain at the forefront of industry trends and advancements.

Overview

24
24
years of professional experience

Work History

Country Manager

Izicap Italia
01.2022 - Current
  • Exemplified leadership by spearheading the successful implementation of sales and marketing strategies, resulting in an exceptional 300% increase in sales and revenues
  • Fostered a culture of high productivity, motivation, and job satisfaction amongst a team of 20+ employees, which developed and managed
  • Demonstrated exceptional negotiation skills in closing deals with key clients and partners such as NEXI, leading to the acquisition of new business opportunities and partnerships
  • Orchestrated the expansion of the company's Italian operations, including the establishment of a legal entity and recruitment of additional staff
  • Utilized expertise and leadership skills to drive the growth and success of Izicap business in Italy.

Managing Director

myWorld Italia
12.2018 - 12.2020
  • Successfully expanded small and medium-sized businesses (SMBs) to a total of 30,000+ and reached over 2 million consumers
  • Pioneered the development of a new division in the utilities sector, driving innovation and growth
  • Led the launch of myWorld Marketplace in Italy, demonstrating strong strategic planning and execution skills
  • Established digital PR and digital marketing departments, enhancing brand reputation and visibility online
  • Streamlined operations and optimized operating costs to maximize profitability and efficiency.
  • Oversaw operations and provided corrective feedback to achieve daily and long-term goals.
  • Introduced new methods, practices, and systems to reduce turnaround time.
  • Worked closely with organizational leadership and board of directors to guide operational strategy.

Country Manager

iRaiser Italia
10.2016 - 11.2018
  • Oversaw the successful market expansion strategy in Italy, driving a 200% increase in both revenue and market share within only two years
  • Devised and implemented a comprehensive sales and marketing plan, resulting in a 50% growth in brand awareness and customer acquisition
  • Spearheaded revolutionary operational management, interfacing with tech team in France and defining digital properties at the European level
  • Led and motivated a team of 15 employees, resulting in a 30% reduction in staff turnover and an increase in productivity by 25%
  • Negotiated and secured partnerships with key stakeholders, resulting in the expansion of the company's footprint in the market and a 15% growth in market share
  • Streamlined operations and reduced costs by implementing efficient processes and systems, resulting in a 10% increase in profit margins.

Senior Consultant

Ediscom And O-One
01.2016 - 09.2016
  • Led and directed consulting initiatives for two leading agencies in the areas of Digital Advertising (O-One) and Performance Marketing (Ediscom)

Country Manager

Innovairre
01.2015 - 12.2015
  • Devised and executed a strategic plan that resulted in a remarkable 25% increase in revenue within the inaugural year of appointment
  • Established and nurtured robust relationships with key clients, culminating in a notable 35% increase in customer retention and satisfaction rates
  • Implemented operational efficiencies that led to a 20% reduction in costs while ensuring compliance with all local and national regulations
  • Led a high-performing team comprising 50+ employees, providing expert guidance, mentoring, and training that significantly bolstered productivity and employee engagement
  • Delivered speeches at events and represented the company in international contexts as a distinguished spokesperson
  • Pioneered the company's digital transformation, incorporating innovative tools to streamline operations and achieve optimal results.

Managing Director (Sales & Marketing)

Gruppo Mondadori
02.2010 - 12.2014
  • Achieved a turnover of over 28 million euros and spearheaded P&L growth as Managing Director of Sales & Marketing at Cemit Interactive Media, a full-service agency specializing in Relational Marketing
  • Oversaw a team of 45+ members, driving optimal performance and productivity through effective management
  • Developed innovative strategies and initiatives that successfully opened new markets and drove business growth
  • Captivated audiences through expert speeches delivered at various events, showcasing deep knowledge of sales and marketing
  • Managed Digital, Creativity, and Software Development, ensuring top-notch solutions were delivered to clients
  • Established the CEMIT Digital Solution Business Unit, diversifying the company's portfolio and contributing to its expansion
  • Leveraged cross-cultural competencies and facilitated international development efforts to drive business growth.

Marketing Business Development Director

Gruppo Mondadori
11.2008 - 03.2010
  • Led cross-functional teams to identify and capitalize on new business opportunities, resulting in an expanded client base and increased profitability
  • Managed and motivated high-performing sales teams to achieve ambitious revenue targets, exceeding goals and driving sales growth
  • Developed innovative and effective product development strategies across digital and direct channels, resulting in increased customer engagement and product success
  • Ensured that all initiatives were developed within budget and aligned with overarching organizational goals, optimizing efficiency and maximizing return on investment
  • Achieved a 20% increase in company revenue over a 12-month period through successful development and execution of a comprehensive marketing strategy
  • Collaborated with cross-functional teams to identify and negotiate partnerships with key stakeholders, resulting in a 15% expansion of the client base
  • Implemented a highly effective lead generation program that generated over 500 high-quality leads per month, driving a 30% increase in sales.

Business Director

Gruppo Mondadori
01.2008 - 11.2008
  • Successfully managed a team of 5 professionals and achieved a 5 million euro turnover as Group Account Manager.

Key Account Manager

Gruppo Mondadori
04.2005 - 12.2007
  • Responsible for the assigned budget, sales people management and new Business Development

Cost Controller

Arnoldo Mondadori Editore
06.2000 - 10.2003
  • Controlling, forecasting, budgeting for several Mondadori business from online, to e-commerce, from book club to direct marketing and Retail.

Education

Certification - Artificial Intelligence For Business

Wharton University
Pennsylvania
01.2024

Master Social Media Management -

IULM University
Milano, Italy
01.2011

Management Program -

SDA Bocconi Business School
Milano, Italy
01.2002

Master Degree in Controlling and Finance -

ISTUD Business School
Milano, Italy
01.2000

Master Degree in Political Science -

University of Turin
Torino, Italia
01.1999

Exchange Program (Erasmus) -

Umeå Universitet
Umeå, Sweden
01.1998

Skills

  • Key Performance Indicator
  • New Business Development
  • Negotiation
  • B2B Sales
  • Management
  • Digital Marketing
  • Budgets
  • Strategy
  • Marketing Strategy
  • CRM
  • Sales
  • E-commerce
  • Lead generation
  • Entrepreneurship
  • Payments
  • Retail
  • Software as a Service (SaaS)
  • Loyalty Programs
  • Internet of Things (IoT)
  • Fintech
  • Italian
  • English
  • French
  • Swedish
  • Operational Planning
  • Logistical Support
  • Trend Analysis
  • Affiliate Operations

Languages

Italian
English
French
Swedish

Entrepreneurial Activities

06/01/14, Onesti Bros, www.onestibros.it, Creation of the Casa Fassona brand, a retail brand for high quality food products; Formulated and executed a strategic plan to creatively restructure family assets, including the Everto Wines estate; Development of the Villa Gramolina project, an exclusive property located in the peaceful Monferrato countryside; Started a startup s8casa focused on the Internet of Things, using unattended smart refrigerators for high-quality food products.

Personal Information

Nationality: Italian

Hobbies and Interests

  • Wine Somellier
  • Practicing Yoga
  • Watching Movies
  • Biking and Padel

Timeline

Country Manager

Izicap Italia
01.2022 - Current

Managing Director

myWorld Italia
12.2018 - 12.2020

Country Manager

iRaiser Italia
10.2016 - 11.2018

Senior Consultant

Ediscom And O-One
01.2016 - 09.2016

Country Manager

Innovairre
01.2015 - 12.2015

Managing Director (Sales & Marketing)

Gruppo Mondadori
02.2010 - 12.2014

Marketing Business Development Director

Gruppo Mondadori
11.2008 - 03.2010

Business Director

Gruppo Mondadori
01.2008 - 11.2008

Key Account Manager

Gruppo Mondadori
04.2005 - 12.2007

Cost Controller

Arnoldo Mondadori Editore
06.2000 - 10.2003

Certification - Artificial Intelligence For Business

Wharton University

Master Social Media Management -

IULM University

Management Program -

SDA Bocconi Business School

Master Degree in Controlling and Finance -

ISTUD Business School

Master Degree in Political Science -

University of Turin

Exchange Program (Erasmus) -

Umeå Universitet

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Luigi Onesti