Technology
Lukáš Antoš, MBA
Chief Marketing Officer
Psáry
Summary
Dynamic and results-driven CMO with over 20 years of experience in leading marketing and commercial strategies in diverse industries including e-commerce, retail, FMCG, and telecom. Expert in transforming marketing operations to be customer-centric and data-driven, with a strong emphasis on CRM, customer lifecycle management, and value management. Proven track record in leading large teams, driving significant revenue growth, and enhancing brand presence through innovative campaigns.
Overview
22
22
years of professional experience
1
1
Language
Work History
Chief Marketing Officer
Rohlik.cz
3 2021 - Current
- Full P&L responsibility for topline performance od 2nd biggest e-commerce platform in CZ
- Transitioned marketing approach from transaction-based to service-based model fully leveraging customer lifecycle and value management, supported via marketing automation
- Customer centric and insights based marketing execution
- Oversaw customer acquisition, CRM, product management, brand and communications, online marketing, trade planning, and vendor marketing
- Restructured the team into a matrix set-up built around customer segments, insights and enhancement of 121 marketing capabilities
- Responsible for all marketing mix elements including SoMe, Digital marketing, CRM, PR and offline media
- Built a marketing platform/engine that generates 36% YoY in orders and revenue at the moment with over delivery of 2023 budget in all key metrics
Chief Commercial Officer
CETIN a.s. (PPF Group)
09.2019 - 10.2020
- Directed commercial operations and monetization of FBB infrastructure for major ISPs
- Transitioned from a B2B to a B2B2C model, enhancing value chain engagement
- Led sales, partner management, product management, marketing communications, and online platforms
- Implemented marketing automation and digital customer support, achieving significant growth during the first lockdown.
Head of Telco & Retail CEE
BNP Paribas Cardif CEE
10.2018 - 08.2019
- Led strategy and execution in the telco and retail insurance sectors across CZ, SK, AT, HU, RO, BG
- Spearheaded the development of a digital insurance platform, enhancing CX and profitability
- Drove commercial transformation and business development, with full P&L responsibility.
Director of Commercial Transformation
Banglalink, Bangladesh
01.2018 - 07.2018
- Repositioned the brand and redesigned the value proposition
- Launched 4G services, audited CLM management, and developed a data monetization strategy
- Consulted and mentored the CMO team, enhancing organizational setup.
Director – Marketing Strategy, Postpaid, and Devices
Telenor Myanmar
01.2017 - 12.2017
- Crafted marketing strategies, annual plans, and OPEX management
- Launched Myanmar's first mobile-first postpaid solution and mitigated competition impact
- Implemented strategies that enhanced market positioning and customer engagement.
Director of B2C & B2B Marketing
Telenor Hungary
05.2013 - 12.2016
- Managed B2C and B2B marketing with full P&L responsibility
- Came in for a business turn-around project delivering sharp revenue growth from -3% to +16% in 18 months
- Holistic change program via 3 staged execution delivering differentiated proposition
- Introduced a new CLM engine and implemented a matrix organization structure In order to address potential down-sell risk
Marketing Director
Samsung Czech And Slovak Republics
02.2013 - 04.2013
Director of Brand, Marcom and Sponsorships
Telefonica O2 Czech Republic
04.2010 - 01.2013
Marketing Director
Mobilkom/U:fon A.s.
01.2007 - 10.2009
Marketing Director B2C and Later B2B
Vodafone Czech Republic
11.2002 - 12.2006
Education
Master in Business Administration -
Sheffield Hallam University
01.2000 - 1 2003
Bachelor of Arts in Business Administration - undefined
Anglo-American College, Prague
01.1995 - 1 1998
Canadian High School Diploma - undefined
Morden Collegiate Institute, Canada
01.1994 - 1 1995
Top Talent Development Program -
London Business School
01.2015 - 1 2016
High Potentials Leadership Program - undefined
Harvard Business School
01.2014 - 1 2014
Skills
Marketing Strategy & Execution
Brand and Marketing Communication
Digital/Online Marketing
Customer Centricity and Segmentation
CRM/CLM/Loyalty
Commercial Transformation
Agile Execution
Performance Management
360 Campaign Management
Marketing Analytics
Websites
Interests
Sports
Cooking
Flight simulation
Timeline
Chief Commercial Officer
CETIN a.s. (PPF Group)
09.2019 - 10.2020
Head of Telco & Retail CEE
BNP Paribas Cardif CEE
10.2018 - 08.2019
Director of Commercial Transformation
Banglalink, Bangladesh
01.2018 - 07.2018
Director – Marketing Strategy, Postpaid, and Devices
Telenor Myanmar
01.2017 - 12.2017
Top Talent Development Program -
London Business School
01.2015 - 1 2016
High Potentials Leadership Program - undefined
Harvard Business School
01.2014 - 1 2014
Director of B2C & B2B Marketing
Telenor Hungary
05.2013 - 12.2016
Marketing Director
Samsung Czech And Slovak Republics
02.2013 - 04.2013
Director of Brand, Marcom and Sponsorships
Telefonica O2 Czech Republic
04.2010 - 01.2013
Marketing Director
Mobilkom/U:fon A.s.
01.2007 - 10.2009
Marketing Director B2C and Later B2B
Vodafone Czech Republic
11.2002 - 12.2006
Master in Business Administration -
Sheffield Hallam University
01.2000 - 1 2003
Bachelor of Arts in Business Administration - undefined
Anglo-American College, Prague
01.1995 - 1 1998
Canadian High School Diploma - undefined
Morden Collegiate Institute, Canada
01.1994 - 1 1995
Chief Marketing Officer
Rohlik.cz
3 2021 - Current
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