Maja Kampa

• Customer Experience (CX) project owner responsible for driving improvements in Customer Satisfaction
• Collaborated with international stakeholders; served as interim lead for an international "Voice of the Customer" program for Amazon Fresh in Europe and Asia
• Led the Secret Shopper project to validate customer satisfaction before opening new warehouse locations
• Worked with a market research institute (Mintel) to identify new market trends
• Managed CX knowledge and insights
• Supported benchmarking team with R-NPS study set-up

• 02/22 – 12/23 on parental leave

• Project owner responsible for driving Concession improvement in 5 EU countries for consumable/household products (6 Mio.€ annual improvement goal)
• Prioritized project ideas based on financial impact, customer benefit, and complexity, ensuring alignment of the project roadmap with Senior Management
• Collaborated closely with Finance to craft comprehensive and sustainable business plans for new opportunities
• Enhanced engagement in Retail Consumables in EU5 through Concession Insights pilots: Identified and addressed concessions issues
• Partnered with international project teams to expand initiatives geographically and facilitate the exchange of best practices

Ø Senior Supply Chain Manager DE Media (07/17 - 01/20)

Ø Senior Supply Chain Manager DE Books (05/17 - 06/17)

Ø Supply Chain Manager DE Books (11/14 - 04/17)

Ø Associate Supply Chain Manager DE Books (05/11 - 10/14)

• Process Improvement in Supply Chain Management: Developed and managed process optimizations in collaboration with internal and external stakeholders, including technical teams, logistics partners, and suppliers
• Inventory Management: Improved demand forecasting, procurement, and inventory systems, leading cross-departmental projects to optimize inventory. Managed procurement activities, driving cost savings through strategic sourcing and contract negotiations
• Business Reporting: Provided regular reports to DE country management, directors, and VPs; responsible for inventory goals in DE retail sector
• Project Management: Led or contributed to projects on operational planning, returns optimization, assortment expansion, and introduction of new warehouses in Central and Eastern Europe, including order management and supplier coordination
• Financial Analysis: Created and analyzed financial reports to improve inventory management.
• Seasonal Books Business: Managed operations for textbooks (annual revenue 60 Mio. €) and calendars (annual revenue 30 Mio. €), including sales forecast improvement and supplier collaboration
• S&OP Planning: Responsible for Inbound planning for DE Books & Media, managing up to 1.5 million inbound units during peak weeks
• Inventory Management: Ensured efficient inventory flow and proactive knowledge management, including training on inventory management tools for EU Instock Managers and new team members

• Product Promotion: Managed SEO optimization, content management, marketing campaigns, email marketing, and sales forecasting for LEGO products (annual revenue 15 Mio €)
• EU Project Involvement: Contributed to the EU project "Browse-Refreshment"
• Homepage Optimization: Enhanced the Toys homepage, category pages, and product landing pages
• Detail Page Creation: Developed detail pages with sales-boosting information
• Email Marketing: Created and executed category email campaigns, optimized email targeting (A/B testing, geo-targeting), and conducted traffic analysis and reporting
• Brand Shop Development: Launched a LEGO brand shop, enhancing brand presence and customer engagement
• Online Marketing Activities: Implemented marketing placements and created email promotions in the toy sector, including evaluation and optimization

• Homepage Management: Maintained the Travelscout24.de website, conducted usability tests, and created newsletters
• Competitive Analysis: Performed market analysis and benchmarking
• Project Work: Led the PR project "Safety on Vacation"

• SEO: Managed on-site and off-site optimization
• Content Management: Designed landing pages and satellite websites
• A/B Testing: Conducted traffic analysis and reporting

• Project Work: Launched new product a "Travel Planner" blog with 15 blog entries
• Content Management & Online Marketing: Maintained the travel website, created newsletters, handled reporting, performed traffic analysis, and executed marketing campaigns