Company Overview: European headquarter (Haier Europe)
Brand management and strategy at European level
Markets coordination
Communication guidelines and strategy
Digital, Social & CRM coordinator
Trade marketing, POS visibility and communication management
International PR & influencers supervisor
Brand events
Budget management
European headquarter (Haier Europe)
PR, Event & Marcom Manager
Huawei Technologies
07.2017 - 10.2019
Company Overview: Consumer business group
Corporate & Consumer Press Office
Digital PR and influencer management
Events for media and end users
Communications and special projects management
Crisis management and CSR projects
Brand management and marketing campaign
Digital marketing and relative tools
Contents creations for digital, PR and retail
Media planning coordination
Special 360 communications projects
Partnership and sponsorship identifications and PR visibility
Agency management and coordination and daily contact with other marketing teams, Headquarters and WEU regions
Budget management
Consumer business group
Senior PR Supervisor and Digital specialist
Burson Marsteller
05.2010 - 07.2017
Company Overview: WPP Group
WPP Group
PR & event specialist
Ketchum Public Relations
11.2006 - 05.2010
Media relations & press office corporate and product
Event management
Social media management
Main clients i have worked for: Food: Mars (pet care, snack and food), Mulino Bianco, Travel, tech and services: Malaysia tourism board, Emirates Airline & Group; Via Michelin, Dymo, Design: Conforama, Beauty: Amway (cosmetics), P&G beauty, Vape Foundation, Sports: Ac Milan, Arsenal, Irb, Fifa, etc
Education
Master online - Company's management and strategy
Il Sole 24 Ore
Milan
01.2007
Post graduate degree - Communication, Consumer and Trade Marketing
Iulm University
Milan
01.2006
First level degree - Public Relations and Advertising
Iulm University
Milan
01.2004
Specialization course - Erasmus Project
University of Salamanca
01.2003
High school - Liceo scientifico
Tito Lucrezio Caro
Naples
01.2001
Skills
Working under pressure
Team working
Flexibility to change route
Digital Tool
Multi-tasking
Mainexperience
Haier Smart Home - European headquarter (Haier Europe), Europe/Russia, Brand & Content Communication Manager, 11/01/19, Present, Brand management and strategy at European level, Markets coordination, Communication guidelines and strategy, Digital, Social & CRM coordinator, Trade marketing, POS visibility and communication management, International PR & influencers supervisor, Brand events, Budget management
Huawei Technologies - Consumer business group, PR, Event & Marcom Manager, 07/01/17, 10/01/19, Corporate & Consumer Press Office, Digital PR and influencer management, Events for media and end users, Communications and special projects management, Crisis management and CSR projects, Brand management and marketing campaign, Digital marketing and relative tools, Contents creations for digital, PR and retail, Media planning coordination, Special 360 communications projects, Partnership and sponsorship identifications and PR visibility, Agency management and coordination and daily contact with other marketing teams, Headquarters and WEU regions., Budget management
Burson Marsteller (WPP Group), Senior PR Supervisor and Digital specialist, 05/01/10, 07/01/17
Ketchum Public Relations, PR & event specialist, 11/01/06, 05/01/10, Media relations & press office corporate and product, Event management, Social media management
Personal Information
Work Permit: I authorize the release of my personal data.
Hobbies and Interests
Music
Cooking
Travel
Sport
Languages
English
Advanced (C1)
Spanish
Bilingual or Proficient (C2)
Timeline
Brand & Content Communication Manager
Haier Smart Home
11.2019 - Current
PR, Event & Marcom Manager
Huawei Technologies
07.2017 - 10.2019
Senior PR Supervisor and Digital specialist
Burson Marsteller
05.2010 - 07.2017
PR & event specialist
Ketchum Public Relations
11.2006 - 05.2010
Master online - Company's management and strategy
Il Sole 24 Ore
Post graduate degree - Communication, Consumer and Trade Marketing
Iulm University
First level degree - Public Relations and Advertising