Summary
Overview
Work History
Education
Skills
Mainexperience
Personal Information
Hobbies and Interests
Languages
Timeline
Generic
Maja Minino

Maja Minino

Milan

Summary

PR, MARKETING AND COMMUNICATION EXPERT

Overview

18
18
years of professional experience

Work History

Brand & Content Communication Manager

Haier Smart Home
11.2019 - Current
  • Company Overview: European headquarter (Haier Europe)
  • Brand management and strategy at European level
  • Markets coordination
  • Communication guidelines and strategy
  • Digital, Social & CRM coordinator
  • Trade marketing, POS visibility and communication management
  • International PR & influencers supervisor
  • Brand events
  • Budget management
  • European headquarter (Haier Europe)

PR, Event & Marcom Manager

Huawei Technologies
07.2017 - 10.2019
  • Company Overview: Consumer business group
  • Corporate & Consumer Press Office
  • Digital PR and influencer management
  • Events for media and end users
  • Communications and special projects management
  • Crisis management and CSR projects
  • Brand management and marketing campaign
  • Digital marketing and relative tools
  • Contents creations for digital, PR and retail
  • Media planning coordination
  • Special 360 communications projects
  • Partnership and sponsorship identifications and PR visibility
  • Agency management and coordination and daily contact with other marketing teams, Headquarters and WEU regions
  • Budget management
  • Consumer business group

Senior PR Supervisor and Digital specialist

Burson Marsteller
05.2010 - 07.2017
  • Company Overview: WPP Group
  • WPP Group

PR & event specialist

Ketchum Public Relations
11.2006 - 05.2010
  • Media relations & press office corporate and product
  • Event management
  • Social media management
  • Main clients i have worked for: Food: Mars (pet care, snack and food), Mulino Bianco, Travel, tech and services: Malaysia tourism board, Emirates Airline & Group; Via Michelin, Dymo, Design: Conforama, Beauty: Amway (cosmetics), P&G beauty, Vape Foundation, Sports: Ac Milan, Arsenal, Irb, Fifa, etc

Education

Master online - Company's management and strategy

Il Sole 24 Ore
Milan
01.2007

Post graduate degree - Communication, Consumer and Trade Marketing

Iulm University
Milan
01.2006

First level degree - Public Relations and Advertising

Iulm University
Milan
01.2004

Specialization course - Erasmus Project

University of Salamanca
01.2003

High school - Liceo scientifico

Tito Lucrezio Caro
Naples
01.2001

Skills

  • Working under pressure
  • Team working
  • Flexibility to change route
  • Digital Tool
  • Multi-tasking

Mainexperience

  • Haier Smart Home - European headquarter (Haier Europe), Europe/Russia, Brand & Content Communication Manager, 11/01/19, Present, Brand management and strategy at European level, Markets coordination, Communication guidelines and strategy, Digital, Social & CRM coordinator, Trade marketing, POS visibility and communication management, International PR & influencers supervisor, Brand events, Budget management
  • Huawei Technologies - Consumer business group, PR, Event & Marcom Manager, 07/01/17, 10/01/19, Corporate & Consumer Press Office, Digital PR and influencer management, Events for media and end users, Communications and special projects management, Crisis management and CSR projects, Brand management and marketing campaign, Digital marketing and relative tools, Contents creations for digital, PR and retail, Media planning coordination, Special 360 communications projects, Partnership and sponsorship identifications and PR visibility, Agency management and coordination and daily contact with other marketing teams, Headquarters and WEU regions., Budget management
  • Burson Marsteller (WPP Group), Senior PR Supervisor and Digital specialist, 05/01/10, 07/01/17
  • Ketchum Public Relations, PR & event specialist, 11/01/06, 05/01/10, Media relations & press office corporate and product, Event management, Social media management

Personal Information

Work Permit: I authorize the release of my personal data.

Hobbies and Interests

  • Music
  • Cooking
  • Travel
  • Sport

Languages

English
Advanced (C1)
Spanish
Bilingual or Proficient (C2)

Timeline

Brand & Content Communication Manager

Haier Smart Home
11.2019 - Current

PR, Event & Marcom Manager

Huawei Technologies
07.2017 - 10.2019

Senior PR Supervisor and Digital specialist

Burson Marsteller
05.2010 - 07.2017

PR & event specialist

Ketchum Public Relations
11.2006 - 05.2010

Master online - Company's management and strategy

Il Sole 24 Ore

Post graduate degree - Communication, Consumer and Trade Marketing

Iulm University

First level degree - Public Relations and Advertising

Iulm University

Specialization course - Erasmus Project

University of Salamanca

High school - Liceo scientifico

Tito Lucrezio Caro
Maja Minino