Majesca Maclan
Verona,Italy
Summary
Engaging, confident and resourceful leader with strong organizational skills. Hard-working individual with proven success forging relationships with people from different cultures and backgrounds. Flexible communicator and team player.
Overview
13
13
years of professional experience
Work History
Director of Sales & Marketing
The Plaza Lodge Baguio
Baguio City
05.2022 - 04.2025
- Prepare Sales Report and Annual Sales & Marketing Plan
- Creates an effective Sales Programs that will increase awareness and positive perception of the Hotel, its activities, culinary services, and personnel
- Ability to access, understand and accurately input information using a moderately complex computer system
- Assist Managing Director in preparation of the marketing, advertising, sales plans, programs and annual budget; manages within approved plans and budgets
- Develop rates, group sales deployment strategies through review of competitive data, demand analysis and mix management
- Ability to effectively listen, communicate and perform diplomacy with internal and external customers and staff in all situations
- Ability to stand and move throughout the hotel property and continuously perform essential job functions
- Develop awareness and reputation of the hotel and the brand in the local community
- Direct and manage all group, transient, and banquet sales activities to maximize revenue for the hotel
- Prepare, implement and compile data for the strategic sales plan, monthly reports, annual goals, sales and marketing budget, forecasts and other reports as directed/required
- Perform other duties as assigned
Assistant Director of Sales & Marketing
The Plaza Lodge Baguio
Baguio City
01.2021 - 04.2022
- Generate and maintain major accounts and assigned segments through various sales activities (face to face sales calls, telephone calls, etc.)
- Set up all sales objectives, action plans and team’s targets
- Review direct competition and ensure complete awareness by all sales team of competitor’s activities at all times
- Consolidate month end report applicable information
- Actively participate in achieving hotel’s budgets especially rooms’ budget
- Manages the property's reactive and proactive group sales efforts
- Monitors the effective resolution of guest issues that arise as a result of the sales process by creating mechanisms to channel issues to property leadership and/or other appropriate stakeholders
- Maintains successful performance by increasing revenues, controlling expenses and providing a return on investment for the owner and The Plaza Hotel Group
- Maintains ultimate accountability for verifying that the team maximizes group revenue opportunities by up-selling and accurately forecasting revenues (e.g., catering and group rooms) for all events
Catering Sales Manager
Holiday Inn Baguio City Centre
Baguio City
05.2018 - 12.2020
- Travel when required to promote the hotel and develop potential business
- Prepare and send requested collateral materials to designated clients or guests
- Common collateral materials may include catering menus, brochures, meeting room layouts, seating capacity diagrams, area maps and brochures
- Prepare and send requested proposals and contracts to designated potential clients
- Educate Event Planners on hotel procedures, such as: meal guarantees, set-up styles, payment terms, available hotel services etc
- Analyses sales mix and likely impact on hotel goals
- Coordinate all details to appear on each Banquet Event Order
- Details to coordinate may include meeting room set-up specifications, banquet food and beverage items, audio / visual equipment and billing details
- Develop and maintains contact with business generators, meetings and convention planners, visitors / convention bureau, corporate accounts, and other producers closely allied to hotel business
- Builds profile within local market place through attendance at various events and local market place
- Maintain an active list of top accounts to ensure continuous relationship building activities
- Top accounts should be contacted, visited and entertained frequently
- Perform other services and duties as requested by the General Manager & Director of Sales
- May be called on to host functions and participate in, or conduct sales blitzes, travel and work extended hours to achieve departmental goals
Conventions Manager
The MANOR at Camp John Hay
Baguio City
05.2017 - 05.2018
- Communicate daily with the management team, planning work schedules and checking client requirements
- Ensure all events run smoothly
- Take responsibility for the training, organization and monitoring of staff
- Manage budgets and financial plans
- Lead by example in maintaining service standards
- Negotiate with external service providers and suppliers as required
- Carry out day-to-day troubleshooting and address problems as they arise
- Deal with customer complaints, comments and enquiries
Sales Manager
Costa Pacifica
Baler Aurora
08.2015 - 06.2016
- Managing the sales process for new prospects, from initial contact through to closure
- Dealing with customer enquiries face to face, over the phone or via email
- Dedicated to increasing revenue, improving profitability and reducing expenses
- Reporting business trends and area performance to the Group Sales Manager
- Contacting prospective customers and discussing their requirements
Events Coordinator
The MANOR at Camp John Hay
Baguio City
11.2012 - 08.2015
- Over-all In-charge for groups of 30 up to 2,000 persons
- Planning & organizing all aspects of events i.e
- Catering, audio visual, function room set up, car parking, security
- Meeting with clients to discuss the specifications of the events
- Maintain updated reports for all events: client database, post-convention reports, etc
- Liaise and negotiate with suppliers such as florists and external caterers
- Coordinate with all departments by issuing Event Orders based on guest specifications
Events Assistant/ Conventions Clerk
The MANOR at Camp John Hay
Baguio City
12.2011 - 10.2012
- Promoted from Clerk to Events Assistant within six months of joining the company
- Handled all logistics and paper work in preparation for events, including shipments of event materials, banner displays, etc
- Reserved conference locations and assist Sales Executives to maximize reservations
- Prepared timeline to insure all required actions for multiple events were accounted for
Education
Bachelor of Science - Hotel and Restaurant Management
University of the Cordilleras
Philippines /2008 - /2012
Skills
- Excellent communication skills
- English tutoring
- Flexible in work situations
- Ability to work under pressure
- Strong time management skills
- Extensive knowledge of Microsoft Word
- Extensive knowledge of Power Point
- Extensive knowledge of Excel
- Can work under minimal supervision
- Team player
- Critical thinking encouragement
- Problem-solving
- Excellent interpersonal and coaching skills
Languages
English
Native
Tagalog
Native
Timeline
Director of Sales & Marketing
The Plaza Lodge Baguio
05.2022 - 04.2025
Assistant Director of Sales & Marketing
The Plaza Lodge Baguio
01.2021 - 04.2022
Catering Sales Manager
Holiday Inn Baguio City Centre
05.2018 - 12.2020
Conventions Manager
The MANOR at Camp John Hay
05.2017 - 05.2018
Sales Manager
Costa Pacifica
08.2015 - 06.2016
Events Coordinator
The MANOR at Camp John Hay
11.2012 - 08.2015
Events Assistant/ Conventions Clerk
The MANOR at Camp John Hay
12.2011 - 10.2012
Bachelor of Science - Hotel and Restaurant Management
University of the Cordilleras
/2008 - /2012
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