Manashi S. Mathur
Summary
Expertise in strategic planning, market research, and insights in pharmaceutical & medical device industries Proven ability in identifying gaps, understanding and compiling business needs of multiple stakeholders Seasoned in using research and insights for analyzing market trends, determining product potential, understanding implications to internal portfolio and making strategic recommendations toward actionable goals Experienced in working with global cross-functional teams, coordinating multifaceted projects, facilitating exec-level meetings, establishing strong collaborations, influencing without direct authority and managing conflict Key strategic consultant to internal global stakeholders across broad range of functional areas In-depth experience designing and conducting quantitative and qualitative primary market research using various research methodologies, and best practices for competitor tracking Agile and comfortable in face of ambiguity and making decisions amidst uncertainty Adept in producing insightful reports and presentations with clear storylines to senior management
Innovative technology professional with several years of diverse experience. Skilled in enhancing systems and aligning technical solutions with business objectives. Proven success in leading projects from start to finish and contributing to organizational growth and success.
Pursuing full-time role that presents professional challenges and leverages interpersonal skills, effective time management, and problem-solving expertise.
Overview
17
17
years of professional experience
1
1
Certification
Work History
Strategic Planning & Insights Lead
Abbott Vascular
02.2017 - 08.2019
- Led Abbott Vascular’s first strategic planning and operating plan process after the acquisition of St
- Jude Medical in close collaboration with C-suite executives, business unit leaders and global cross-functional stakeholders; successfully achieved alignment on key strategic imperatives and critical success factors across organization
- Collaborated with marketing leads and other key global stakeholders to map out portfolio key strategic levers such as product development, customer needs assessment, competitive advantage, market and/or product prioritization and digital health strategy
- Consulted, designed and executed quantitative and qualitative market research projects, including TPP testing, concept and message testing, positioning, strategy, segmentation, and opportunity assessment, to drive both short- and long-term term strategic decisions
- Developed and managed competitive intelligence projects across all brands, including vendor engagement, conference planning & execution, ensuring high quality insights and recommendations to meet business needs
- Implemented innovative best-practice approaches, tools, and methods in the analytics and insights team to monitor the market and execute on ad-hoc tasks swiftly in response to market events
- Created productive work environment where team members felt encouraged to collaborate and excel; successfully executed on many global cross-functional meetings with successful outcomes
- Analyzed and communicated key findings to executive management on regular cadence
Market Research & Analytics
Independent Consultant
10.2016 - 11.2016
- 23and Me: Conducted market research and assessed business development opportunities
Manager, Global Competitive Intelligence
Genentech
07.2013 - 06.2015
- Company Overview: Member of Roche group
- Performed market research with ongoing analysis of competitor data to drive business decisions; worked on seven projects spanning from preclinical molecules in R&D to post-launch
- Partnered with stakeholders across marketing, clinical, research, regulatory, finance, and other functional verticals to understand key business needs, identify challenges and manage deliverables
- Led threat assessment meetings on competitors to get alignment and provide both analytical and holistic view, informing critical decision making
- Key partner in development of patient-based forecasts for business development and licensing opportunities; recommendations were presented to senior leadership resulting in acquisition and licensing of three assets
- Worked closely with the brand teams on designing and conducting focus group studies globally
- Facilitated meetings between the internal stakeholders and external subject matter experts to analyze data, optimize product positioning, and disseminate aligned evaluation to the team
- Prepared and upheld budgets for multiple projects including resourcing and vendor support
- Planned, scheduled, and controlled CI activities; conference planner, updates, and final reports
- Member of Roche group
Consultant, Pharmaceutical Industry Dynamics
Independent Consultant
10.2010 - 12.2011
- Analyzed and authored report on recent shifts in global market trends as a result of emerging pharmaceutical and biotechnology companies
- Researched mergers and acquisitions, research and development, geographical detail, and impact of technological advances in biopharmaceutical and diagnostic fields
Market Research Analyst
Decision Resources
10.2008 - 09.2010
- Provided comprehensive indication-based market analysis by evaluating medical practices, identifying unmet needs, building patient-based forecast models, and forecasting drug sales
- Published market analyses as syndicated reports across a broad range of therapeutic areas, including: oncology, cardiovascular, infectious disease, immune and inflammatory, respiratory, and central nervous system
- Established and maintained international functionally integrated project schedules
- Ensured timely and accurate inputs for the product processes
- Engaged in rigorous assessment of competition, pricing and reimbursement landscapes in order to forecast both long and short-term sales potentials of current and emerging therapies
- Designed qualitative and quantitative research tools, managed third-party vendors to field surveys, conducted KOL interviews, synthesized and analyzed primary and secondary research (PubMed, IMS-SDI, Wolters Kluwer Health) results into market assessments
- Interacted with, and provided analytical insights to clients and contributed as emerging markets health economics expert on consulting projects
Research Associate, Summer Intern
Columbia University
06.2002 - 08.2002
- Worked on purification and crystallization of the Toll/interleukin-1 receptor (TIR) domain of human IL-1RAPL
Education
Doctor of Philosophy - Physiology and Biophysics
Boston University School of Medicine
Boston, MA05.2008
Skills
- Engaging Communication Style
- Collaborative Teamwork
- Client Relations
- Analytical Problem-Solving
Hobbies and Interests
- Photography
- Painting
- Travel
Publications
- Interviewed by journalist for insights into dynamics of Asthma market in India., http://www.pharmatimes.com
- Nitz M, Sherawat M, Franz KJ, Peisach E, Allen KN, Imperiali B., Structural origin of the high affinity of a chemically evolved lanthanide-binding peptide., Angew Chem Int Ed Engl., 07/12/04, 43, 28, 3682-5
- Sherawat M, Kaur P, Perbandt M, Betzel C, Slusarchyk WA, Bisacchi GS, Chang C, Jacobson BL, Einspahr HM, Singh TP., Structure of the complex of trypsin with a highly potent synthetic inhibitor at 0.97 A resolution., Acta Crystallogr., 04/01/07, 63, Pt 4, 500-7, 03/16/07
- Sherawat M, Tolan D, Allen KN., Crystal structure of a rabbit muscle fructose-1,6-bisphosphate aldolase A dimer variant., Acta Crystallogr D Biol Crystallogr., 05/01/08, 64, Pt 5, 543–550
Certification
ARTIFICAL INTELLIGENCE
IN PHARMA & BIOTECH (2024)
MIT
Languages
Hindi
Bilingual or Proficient (C2)
Italian
Beginner (A1)
Timeline
Strategic Planning & Insights Lead
Abbott Vascular
02.2017 - 08.2019
Market Research & Analytics
Independent Consultant
10.2016 - 11.2016
Manager, Global Competitive Intelligence
Genentech
07.2013 - 06.2015
Consultant, Pharmaceutical Industry Dynamics
Independent Consultant
10.2010 - 12.2011
Market Research Analyst
Decision Resources
10.2008 - 09.2010
Research Associate, Summer Intern
Columbia University
06.2002 - 08.2002
ARTIFICAL INTELLIGENCE
IN PHARMA & BIOTECH (2024)
MIT
Doctor of Philosophy - Physiology and Biophysics
Boston University School of Medicine
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