I am a 15 years professional in the field of life sciences. I couple the experience built on the field of pharma with a strong marketing and analytics background.
I like to design and implement customer-centric business strategies and tactics to deliver value both for the customer and the company, while capitalizing on wide and diverse skillset of people I either coordinate or partner with.
Department Achievements:
- Voice of the Customer Program successfully launched in 26 countries;
- CX Operationalization Governance rolled out successfully in 26 countries;
- Customer Data Strategy Global program launched, with the aim of collating all sources of HCPs engagements
- Change Management program launched and rolled out in 26 countries (upskilling program & people engagement)
Major projects:
Roche: HER2 Tracking Study;
BMS: Orencia IV/SubCut positioning study, IV/SubCut patient profiles, RA Tracking Study, CML Imatinib generic scenarios definition.
Novartis: Cosentyx launch patient potential.
Boehringer Ingelheim: Afatinib launch positioning study.
Launch of a Global CX Department, Played a key role in the following actions:
- Vision definition and key stakeholders' engagement;
- Organizational re-design and governance definition;
- Launch of customer listening strategy;
- Contribution to definition of CX Operationalization;
- Creation of a Global CX network, made of Global and Local CX functions.