Marcello Cirillo

Director of Sales Operations, Investment, Maintenance, Pricing Strategy and Business Development for 1,000+ Service Stations across Emilia-Romagna, Marche, Veneto, Friuli, and Trentino. I lead a team of 50+ people, with 8 direct reports and 8 regional offices, managing key relationships with commercial partners, agencies, and institutions. As the highest-ranking authority in these territories, I oversee Enilive's service station operations, hold significant economic powers of attorney, and serve as the executive responsible for safety management across the entire area.

Led global sales and business development for Multicard (postpay) and Buoni Gift-Fuel Card (prepay), driving strategic growth and market expansion. Restructured the organization, leading 60+ professionals and managing an indirect sales force of 100+ across multiple markets in Italy.

• Increased overall sales volume by 15% , enhancing profitability and customer retention.
• Expanded the truck fleet segment , achieving +650% sales growth with a European-level commercial strategy.
• Optimized the sales channels , implementing a structured inside & outside sales model organization to boost efficiency and market reach.
• Drove +50% revenue growth in the welfare market through a targeted Buoni Carburante strategy.
• Expanded international network alliance counting on 30,000+ sites across 35 countries , securing key partnerships with Shell, UTA Edenred, BP, Circle K, and OMV to enhance service coverage.

Managed a direct team of 6 and coordinated indirect teams across various subsidiary functions , overseeing commercial strategies, sales targets, P&L, business plans, and investment. Key achievements include:

• Market Re-entry in Spain: Won a highway concession tender for 9 service stations and initiated negotiations to acquire 30 additional stations from a private operator and investment fund.
• Brand Transformation: Replaced multiple coffee suppliers with Lavazza in over 1,000 service station bars across four countries, managing European strategy, cost negotiations , and coordinating operations, procurement, marketing, and communications .
• Project Execution: Delivered large-scale initiatives, aligning commercial, operational, and marketing teams across the subsidiaries.

Led a team of 4 analysts to deliver data-driven solutions that enhanced commercial performance. Key achievements include:

• Designed and implemented reporting systems across departments, optimizing data integration.
• Developed KPIs and reports to support executive decision-making and inform business strategies.

This role was crucial in developing my ability to synthesize complex information for high-level decision-making and further strengthened my understanding of how data-driven insights shape business strategy, driving growth and operational efficiency.

Managed contract administration and operations for non-fuel business lines, including cafés, car washes, and convenience stores, ensuring compliance and commercial effectiveness. Led a team of six, overseeing back-office operations, performance analysis, and process optimization to enhance efficiency, support business growth, and improve profitability.

Coordinated sales operations in Central-North Italy, supporting the Commercial Area Director by managing front-office activities, negotiating with retail franchisees and wholesale resellers, and overseeing back-office hubs in four cities. Implemented SAP and CRM enhancements to streamline operations as a focal point for central IT and commercial offices.

Provided data-driven insights to optimize sales strategies and operations across retail and wholesale channels. Conducted financial modeling , investment evaluations , and analyzed contract agreements , while implementing centralized back-office operations to improve efficiency and drive growth.