Marco Bisogni

• Creation of 40+ lead magnets and coordination of graphic layout work (SaaS product guides, market researches, reports)
• Creation of workflows, dashboards, lead scoring, and reports using HubSpot and Salesforce; Salesforce setup as an administrator
• Project and development of the company website
• Coordination of SEO projects and advertising campaigns
• Development and design of co-marketing activities with partners, digital PR

Results:

Inbound avg. CR> 10%

YoY leads increase > 45%

YoY CPL variation -30%

• Team coordination of 3 resources (+1 cross-team intern) including the onboarding of individuals with no prior work experience
• Direction and supervision of projects carried out by external agencies (SEO, SEM Ads, PR), alignment with department heads and the CEO
• Boosted brand awareness and generated leads while managing internal and external marketing campaigns and programs

• Development of the entire company's marketing department as the sole resource
• Organization of industry events (4eCom) and the company's participation in national and international trade fairs
• Input new data, updated old records and cross-checked information to keep marketing database up-to-date

• Content creation, WordPress website development
• Market analysis, management of the company database (B2B marketing agency)
• Participated in brainstorming sessions, contributing fresh ideas that led to innovative marketing initiatives.

• Kept relationships with suppliers, negotiation and warehouse inventory management
• Worked effectively in fast-paced international environments

• Handled day-to-day accounting processes to drive administrative accuracy