MARCO BOLETTI

SALES:

• - Planning of all market analysis and sales activities necessary for brand management.
• - Management of customer relations.
• - Safeguarding market and supply chain positioning.
• - Planning and elaboration of objectives, sales strategy proposals, and commercial and intervention plans, agreed with company owned.
• - Resolving conflicts with high-profile customers to consolidate professional relationships and increase return customer base.
• Increased sales by 30%
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MARKETING:

• - Evaluation of brand and product positioning.
• - Planning activities consistent with brand and company strategies.
• - Management and distribution of marketing budget.
• - Definition of communication strategies supervision and monitoring of marketing activities, planned in cooperation with communication agency.
• - Selection, evaluation, management and organization of national and international events and trade fairs.
• - Management of relations and planning activities with national and international media.
• - Selection and evaluation of athletes/testimonials/teams. Relationship management, control and periodic monitoring of activities agreed upon at headquarters.

PRODUCT:

• - Implementation of catalogue with new products and improvement of existing ones.
• - Definition of market positioning and sales price.
• - Coordination of work of graphic designers, copywriters and external advertising agencies for execution of communication strategy and promotional campaigns.
• - Analysis of market data/monitoring of competitors' products.
• - Search for and selection of suppliers; negotiation of sales conditions and supply chain management.

• Established and cultivated solid business relationships with new or existing customers
• Evaluated performance against goals and implemented appropriate development plans
• Built relationships with customers to establish long-term business growth
• Managed accounts to retain existing relationships and grow share of business
• Organized promotional events and interacted with community to increase sales volume
• Demonstrated products to show potential customers benefits and advantages and encourage purchases
• Increased sales by 15%
• Collaborated with upper management to implement continuous improvements and exceed team goals
• Built relationships with customers and community to establish long-term business growth
• Delivered recommendations to long-term accounts to promote brand awareness to key audience