MARCO MELONI
Torino
Panoramica
14
14
years of professional experience
1
1
Certification
Esperienza lavorativa
General Manager
ACM Italy
Milan
2023.01 - 2026.04
- Italian-owned chemical company with two production sites in Italy, operating in more than 60 countries worldwide. Leading manufacturer of building materials, including mastics, sealants, and adhesives for wallpaper and flooring. Headquarters in Milan, with sales branches in Turkey and Russia.
- Reported directly to the CEO, with full responsibility for the overall management of company operations, including production, logistics, sales, and finance
- Oversaw financial performance and commercial activities, ensuring alignment with strategic business objectives
- Managed and coordinated international sales branches in Russia and Turkey, driving business development and market expansion
- Defined and executed operational and commercial strategies to support revenue growth and profitability targets (EBITDA)
- Led cross-functional teams across multiple business areas, fostering a performance-driven and results-oriented culture
- Optimized processes and organizational structures to improve efficiency and scalability
- Built and maintained strong relationships with key partners, customers, and stakeholders in international markets
B2c Sales Director
CarNext.com Italy - Constellation Group
Milan, Rome, Verona
2021.04 - 2022.12
- Led the launch and end-to-end development of the CarNext online sales platform, overseeing its setup, growth, and operational implementation
- Full responsibility for Commercial, Marketing, Customer Service, and Delivery functions for the B2C market in Italy
- Defined and executed online and offline commercial strategies for the used car market, within a fully digital business model (100% online)
- Managed and coordinated cross-functional teams to ensure alignment across sales, marketing, and operations
- Drove revenue growth and supported profitability targets through effective performance management and process optimization
- Oversaw operations across three branches in Italy (Milan, Rome, and Verona), ensuring consistent execution and service quality
- Developed strong relationships with key partners and stakeholders, supporting business expansion and customer satisfaction
Country Marketing & Product Development Manager
Athlon Italy (Daimler Group)
2020.01 - 2021.03
- Responsible for B2B lead generation and remarketing activities
- Developed and managed lead acquisition strategies to support business growth and sales pipeline development
- Implemented remarketing campaigns aimed at improving conversion rates and customer re-engagement
- Collaborated with marketing and sales teams to optimize performance across digital channels
Head of Business Unit Urban Mobility
Europcar Mobility Group
Rome/Milan
2018.07 - 2020.01
- Full P&L responsibility for the Business Unit, managing car-sharing products for both urban mobility and corporate clients
- Led the launch and development of new mobility solutions for the Italian market, in alignment with Europcar Mobility Group and the municipalities of Milan and Rome
- Defined and executed commercial and operational strategies to drive business growth and strengthen market positioning
- Coordinated cross-functional teams across sales, marketing, and service delivery
- Ensured the achievement of revenue growth, profitability (EBITDA), and operational efficiency targets
- Developed and led high-performing teams, fostering a strong results-oriented culture
- Built and maintained solid relationships with key stakeholders and strategic partners
Marketing and Business Development Corporate Car Sharing
Arval service lease Italia
Milan
2017.04 - 2018.07
- Led business development and implementation of corporate car-sharing solutions across Italy, Spain, and France
- Defined and executed market entry and expansion strategies, driving growth and strengthening market presence in multiple countries
- Coordinated cross-country operations, ensuring alignment with corporate objectives and local market needs
- Developed and managed relationships with key corporate clients and strategic partners
- Oversaw commercial activities, supporting revenue growth and business performance
- Collaborated with cross-functional teams to ensure effective service delivery and operational excellence
- Contributed to the development and scaling of innovative mobility solutions in international markets
Fleet manager South Europe Italy and Spain
Car2go Italia (Daimler Group)
Milan & Madrid
2016.12 - 2017.03
- Interim role (1 year) in Fleet Planning for Southern Europe (Madrid, Milan, Rome, Turin, Florence)
- Responsible for fleet availability, planning, and optimization across the region
- Managed fleet maintenance operations, key fleet contracts, insurance, and supplier relationships
- Identified and implemented synergies within fleet groups in collaboration with the Daimler Group
- Ensured operational efficiency and cost optimization through effective fleet management strategies
Location Manager Turin
Car2go Italia (Daimler Group)
Turin
2015.01 - 2016.12
- Responsible for Commercial, Marketing, and Operations activities at city level
- Full responsibility for top-line P&L, including revenue performance and marketing investment allocation
- Led the launch and development of a new business initiative from scratch, following a public tender (public procurement process), building the operational and commercial model from the ground up
- Developed and managed institutional relationships with the Municipality of Turin, various municipal departments, and relevant assessorati, ensuring alignment with public sector requirements and governance frameworks
- Drove local business development activities within the public mobility sector, supporting service activation and market penetration
- Defined and executed local growth strategies to ensure business scalability and long-term sustainability
- Coordinated operational execution to ensure service quality, efficiency, and compliance with contractual obligations
Sales Specialist
Car2go Italia (Daimler Group)
Florence
2014.05 - 2015.01
- Member of the Florence management team, contributing to the launch and initial development of the local business
- Responsible for CRM and customer service management, ensuring effective customer relationship processes and operational support
- Produced company reports and business analysis to support performance monitoring and decision-making
- Delivered training at external registration points, ensuring operational consistency and service quality
- Managed B2B sales activities with companies and groups, developing commercial offers and agreements at both regional and national level
- Developed and maintained institutional relationships with the Municipality of Florence, supporting business activation and local public sector alignment
- Contributed to the structuring and growth of the commercial model during the early-stage phase of the business
Operations Specialist Rome
Car2go Italia (Daimler Group)
Rome
2014.02 - 2014.04
- Back office management and coordination of a 4-person car2go registration point
- First-level contact for companies, supporting conventions and commercial agreements
- Managed administrative and operational activities to ensure efficient customer onboarding
- Supported B2B relationship development in the Rome area and at national level
- Ensured smooth daily operations and service quality at the registration point
After sales net consulting & sales support
Mercedes-Benz Italia (Daimler Group)
Rome
2013.10 - 2014.02
- Supported business development performance for the Mercedes-Benz repair and body shop network in Italy
- Conducted trend analysis and contributed to spare parts sales development initiatives
- Supported marketing activities and customer loyalty processes implementation
- Provided data analysis and reporting support for the Business Unit Director, including preparation of presentations
- Coordinated and supported field force activities across the territory
- Delivered consultancy support for specific territorial projects (World Process Consulting)
- Contributed to pilot project activities for courtesy car services at Barbuscia dealerships in Pescara and Chieti
@CharterWay Services contracts
Mercedes-Benz Financial services (Daimler Group)
Rome
2011.12 - 2013.09
- Managed maintenance and repair operations, including coordination of repair processes
- Handled repair authorizations through agreements with mechanics and service providers
- Managed administrative procedures related to vehicle registration
- Managed customer correspondence, including routine and extraordinary communications
- Handled lost or missing vehicle documents, including registration certificates and license plates
- Managed insurance documentation and related administrative processes
Istruzione
Graduated in Science - Public Administration
University La Sapienza
Rome2011-03
Competenze
During my professional experience, I developed strong expertise in roll-out product strategy and general management, with a particular focus on sales and marketing, P&L management, change management, and the establishment of new organizational structures, within both multinational environments and collaborations with public institutions
Throughout my career, I consistently achieved significant business objectives, from revenue growth to EBITDA performance, contributing to the development of solid and sustainable teams and business structures
I have demonstrated strong leadership and team management skills, along with a proven ability to build and maintain solid, trustworthy relationships with partners and customers
Certificazioni
Licence B
LANGUAGES
Italian mother-tongue
Esperto
English Level B1 Plus (British Institute Certification)
Avanzato
Spanish, basic level (University Certification)
Intermedio
Hobby e interessi
I am a sporty person who enjoys spending time in nature and being in contact with animals In my free time, I like to travel with my family and share new experiences with my son
Cronologia
General Manager
ACM Italy
2023.01 - 2026.04
B2c Sales Director
CarNext.com Italy - Constellation Group
2021.04 - 2022.12
Country Marketing & Product Development Manager
Athlon Italy (Daimler Group)
2020.01 - 2021.03
Head of Business Unit Urban Mobility
Europcar Mobility Group
2018.07 - 2020.01
Marketing and Business Development Corporate Car Sharing
Arval service lease Italia
2017.04 - 2018.07
Fleet manager South Europe Italy and Spain
Car2go Italia (Daimler Group)
2016.12 - 2017.03
Location Manager Turin
Car2go Italia (Daimler Group)
2015.01 - 2016.12
Sales Specialist
Car2go Italia (Daimler Group)
2014.05 - 2015.01
Operations Specialist Rome
Car2go Italia (Daimler Group)
2014.02 - 2014.04
After sales net consulting & sales support
Mercedes-Benz Italia (Daimler Group)
2013.10 - 2014.02
@CharterWay Services contracts
Mercedes-Benz Financial services (Daimler Group)
2011.12 - 2013.09
Graduated in Science - Public Administration
University La Sapienza