Marco Okeny Samorani
Head of Product Marketing
Bologna
Summary
Proactive and goal-oriented Product Mktg Manager with 10+ years of experience, including 3 years in top-tier management consulting. Strong background in B2B industrial sectors, with a focus on strategic product development, portfolio management, and go-to-market. Currently leading global product marketing initiatives at VSG Dover Emea.
Overview
13
13
years of professional experience
Work History
Head of Product Marketing
VSG
Bologna
01.2022 - Current
- Support the developing of the business, long term sustainability for all the group with focus on Product Roadmap;
- Managed full product lifecycle for industrial solutions in Emea;
- Oversaw cross-functional teams (software, engineering, design) for feature development;
- Developed business plans including investment, ROI, and 3-year revenue targets;
- Define pricing strategy, positioning, and profitability metrics;
Product Marketing Manager
Bonfiglioli
Bologna
01.2017 - 01.2022
- Led strategic product roadmap definition across international markets;
- Conducted market and trend analysis to guide new product initiatives;
- Define product requirements and go-to-market plans for global launches;
- Product Profitability Management: product positioning, price, volumes and mix definition;
Analyst
Accenture
Torino
01.2014 - 01.2017
- Led change management and service design for automotive clients;
- Implemented RPA solutions and cognitive automation (Cognos) for process optimization;
- Managed international projects launch in Bucharest, including on-site training;
Jr Controller
League national basketball
01.2013 - 01.2014
Education
Business Analytic - Financial Accounting, Economics
Harvard Business School Online
01.2020
MSc - Management Engineering
University of Bologna
01.2014
BSc - Management Engineering
University of Bologna
01.2011
High School - undefined
Liceo Dante Alighieri
01.2006
Skills
- Microsoft Office
- Excel
- Power BI
- ERP (SAP)
- Data analysis
- Business intelligence
- Financial modeling
- Strong adaptability
- Results-driven
- Collaborative
- Continuous learner
Languages
Italian
Bilingual or Proficient (C2)
English
Advanced (C1)
Extra-Curricular Activities
Weekly volunteering with Banco Alimentare, supporting the homeless and underprivileged families Passionate about football and traditional Italian cooking Motorcyclist
Study Experience
- Harvard Business School Online, Business Analytic, Financial Accounting, Economics, 2019-01-01, 2020-12-31
- University of Bologna, MSc in Management Engineering, 2011-01-01, 2014-12-31
- University of Bologna, BSc in Management Engineering, 2007-01-01, 2011-12-31
- High School "Liceo Dante Alighieri", High School Diploma, 2001-01-01, 2006-12-31
Personal Information
Title: Product Marketing Manager
Work Availability
monday
tuesday
wednesday
thursday
friday
saturday
sunday
morning
afternoon
evening
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Work Preference
Work Type
Full TimeWork Location
On-SiteRemoteHybridImportant To Me
Work-life balanceCompany CultureCareer advancementPersonal development programsInterests
Formula 1
Football
Skiing
Timeline
Head of Product Marketing
VSG
01.2022 - Current
Product Marketing Manager
Bonfiglioli
01.2017 - 01.2022
Analyst
Accenture
01.2014 - 01.2017
Jr Controller
League national basketball
01.2013 - 01.2014
Business Analytic - Financial Accounting, Economics
Harvard Business School Online
MSc - Management Engineering
University of Bologna
BSc - Management Engineering
University of Bologna
High School - undefined
Liceo Dante Alighieri
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