Summary
Overview
Work History
Education
Skills
Additional Information
Interests
Timeline
ADDITIONAL
Hi, I’m

MARIA SFORZA CESARINI

Rome
MARIA SFORZA CESARINI

Summary

Sales-driven business development professional with hands-on B2B experience in high-activity outbound environments. Proven ability to build pipeline from scratch, close enterprise clients, and drive revenue impact with a track record across OOH/DOOH media sales and international stakeholder management. Co-founded and scaled an international organization spanning 3 continents, developing the commercial instincts and cross-cultural communication skills central to complex BDR and sales development roles.

Overview

4
years of professional experience

Work History

APA Affissioni

Business Development & Sales Operations
02.2025 - Current

Job overview

  • Team revenue impact: Work directly with the Sales Director to drive new client acquisition; the BD team generates ~€3.6M in annual revenue - 60% of company-wide turnover (~€6M total)
  • Pipeline built from zero: Designed and implemented a sales workflow from scratch, identifying and qualifying 115 new prospects in 6 months at a 45% outreach response rate: nearly 2× the B2B industry average (~25%)
  • Enterprise closing: Managed the full closing cycle for high-value clients at the Festa del Cinema di Roma, providing strategic consulting and deal management through final negotiation and contract sign-off
  • Cross-functional execution: Coordinate production, installation, and logistics teams for national OOH/DOOH campaign activations across Italy, including live events and sports venue installations
  • OOH/DOOH advertising — family-owned, operating nationwide

WeCare

Co-Founder & International Operations Lead
01.2022 - 01.2025

Job overview

  • Built from zero: Co-founded an international NGO running volunteer programs with ~600 participants/year across Europe, Latin America, and Africa
  • Fundraising & revenue: Led fundraising strategy securing €300K+ in year one through corporate sponsorships, institutional partnerships, and donor engagement
  • Stakeholder network: Built and managed a multi-country partner organization network — developing the stakeholder negotiation and cross-cultural communication skills central to complex BD roles
  • Designed end-to-end volunteer travel programs covering itinerary, logistics, and community partnerships across 3 continents
  • Social impact startup — humanitarian travel & educational programs

Education

EDHEC Business School

MSc from International Business Management
06-2026

University Overview

Università La Sapienza
Rome, Italy

Bachelor of Philosophy
01-2022

University Overview

Exchange semester: Universidad de Barcelona

Skills

Languages: Italian (native)

French (Fluent)

English (Fluent)

Spanish (Fluent)

Additional Information

Additional Information

Volunteering: 16 humanitarian field missions across Peru, Ecuador, Rwanda, and Romania (2013-present)

Interests

Interests: Music production, travel, skiing & hiking, startup innovation

Timeline

Business Development & Sales Operations
APA Affissioni
02.2025 - Current
Co-Founder & International Operations Lead
WeCare
01.2022 - 01.2025
Università La Sapienza
Bachelor of Philosophy
EDHEC Business School
MSc from International Business Management

ADDITIONAL

ADDITIONAL
  • Volunteering: 16 humanitarian field missions across Peru, Ecuador, Rwanda, and Romania (2013-present)
  • Interests: Music production, travel, skiing & hiking, startup innovation
MARIA SFORZA CESARINI