MARIA ASTRID MAGURNO
Summary
Digital marketing professional with 7+ years of experience driving brand growth in global markets. Expertise in social media strategy, media relations, digital campaigns, and influencer marketing. Demonstrated success in enhancing brand visibility and engagement across fashion, sportswear, food and beverage, and lifestyle sectors. Multilingual capabilities in Italian, Spanish, English, French, German, and basic Turkish support effective international communication.
Overview
12
12
years of professional experience
Work History
Social Media Manager
Freelance
12.2024 - 02.2026
- Managed daily content creation, posting, and community engagement to foster a positive online presence.
- Produced high-quality social content, ensuring alignment with brand voice and messaging.
- Managed digital content across various campaigns, ensuring alignment with brand messaging and audience needs.
- Managed digital content for home design company, enhancing brand visibility and audience engagement.
- Collaborated with local brands and stores to develop targeted social media strategies and digital communication projects.
Communication Manager & Social Media Manager
GEARXPro
11.2023 - 05.2024
- Developed and implemented integrated communication strategies to increase brand visibility across digital channels.
- Led social media campaigns on platforms including Instagram, LinkedIn, and TikTok, resulting in a 25% increase in engagement.
- Managed media relations to secure press coverage and foster relationships with journalists.
- Collaborated with sales and commercial teams to plan marketing and communication activities that supported product sales through European retailers.
- Utilised Google Analytics to track campaign performance and optimise strategy, improving ROI by 15%.
- Managed influencer and ambassador programmes to enhance brand awareness and engagement, leading to a 20% increase in brand mentions.
Social Media Manager & Digital Communication Specialist
STONE ISLAND
Milan
05.2015 - 11.2023
- Led digital communication and social media strategy for global audiences.
- Managed the social media channels (Instagram, LinkedIn, Facebook, Pinterest, X and YT), creating and executing campaigns that enhanced brand visibility and engagement across digital platforms.
- Managed influencer collaboration and international campaigns.
- Coordinated and maintained content calendars for digital and social media channels, ensuring consistency and timely delivery of content.
- Developed and wrote content for newsletters, press releases, social media posts, and website content, ensuring alignment with the brand's messaging and marketing strategies.
- Collaborated closely with the marketing department to develop and execute integrated campaigns, supporting product launches, seasonal promotions, and business goals.
- Managed media relations, including drafting press materials, organizing press conferences, and securing coverage in key outlets to increase brand exposure.
- Analysed the effectiveness of communication strategies using Google Analytics, social media metrics, and other performance tracking tools, optimizing future campaigns for maximum ROI.
PR Account & Communication Specialist
SayWhat
Milan
10.2013 - 05.2014
- Secured media coverage in key outlets, increasing the reach and visibility of client brands.
- Developed and implemented tailored media strategies for clients, resulting in a 30% increase in brand visibility.
- Coordinated content for press releases, blogs, and media kits, enhancing brand presence and media coverage.
- Managed client relations, fostering partnerships and offering strategic communication advice to support business goals.
- Monitored campaign performance, providing actionable insights to refine communication strategies for clients.
Education
Bachelor's Degree - Communication and Public Relations
IULM
03-2009
Social Media Marketing Online Course -
Hubspot Accademy
Online01-2026
Social Media Strategy - Online Course -
Ninja Business School
01-2025
AI Tools for Marketing Online Course -
Ninja Business School
01-2025
SEO - Online Course -
Ninja Business School
01-2025
Skills
- Social media strategy
- Social media analytics
- Content marketing
- Influencer marketing
- Google Analytics
- Media relations
- Copywriting
- Cross-functional Collaboration
- Strategic Communication
- Project Coordination
- Stakeholder Management
- Intercultural Communication
- Creative Problem Solving
Languages
Italian
Proficient
C2
Spanish
Proficient
C2
English
Advanced
C1
French
Intermediate
B1
German
Intermediate
B1
Turkish
Beginner
A1
Websites, Portfolios and Profiles
https://www.linkedin.com/in/astrid-magurno-28678530/
Timeline
Social Media Manager
Freelance
12.2024 - 02.2026
Communication Manager & Social Media Manager
GEARXPro
11.2023 - 05.2024
Social Media Manager & Digital Communication Specialist
STONE ISLAND
05.2015 - 11.2023
PR Account & Communication Specialist
SayWhat
10.2013 - 05.2014
Bachelor's Degree - Communication and Public Relations
IULM
Social Media Marketing Online Course -
Hubspot Accademy
Social Media Strategy - Online Course -
Ninja Business School
AI Tools for Marketing Online Course -
Ninja Business School
SEO - Online Course -
Ninja Business School