Summary
Overview
Education
Certification
Work History
Skills
Volunteer Experience
References
References
Generic

Marialena Borea

St. Robert,MO

Summary

Results-driven marketing and events professional with expertise in event planning, sponsorship coordination, and strategic marketing initiatives. Adept at managing large-scale events, negotiating vendor contracts, and driving attendance growth. Proven ability to develop compelling marketing campaigns, manage budgets, and ensure seamless event execution while enhancing brand visibility and revenue generation.

Overview

11
11
years of professional experience
1
1
Certificate

Education

Master of Science - Management-Marketing

University of Maryland-Global Campus
Adelphi, Maryland
11.2023

Bachelor of Science - Business Administration

University of Maryland-Global Campus
Adelphi, Maryland
12.2021

Certification

University of Arizona, Tucson, Arizona

Certification, Digital Marketing Science - Expected 09/2024


Google Ads Search

Certification, 08/2024


Google Analytics

Certification, 08/2024


HubSpot Email Marketing

Certification, 08/2024

Work History

Commercial Sponsorship & Advertising Coordinator

Family, Morale, Welfare, And Recreation
04.2024 - Current
  • Serves as the primary coordinator for sponsorship activations, managing end-to-end event logistics for MWR programs.
  • Negotiates contracts with sponsors and vendors, ensuring optimal ROI and alignment with organizational goals.
  • Develops and executes marketing strategies to promote events, including email campaigns, digital ads, and social media content.
  • Manages event budgets, tracks expenses, and identifys cost-saving opportunities to increase event profitability.
  • Oversees contract initiation, registration processes, ensuring accurate data management through CRM systems.
  • Cultivates strong relationships with local businesses, securing sponsorships and community partnerships.

Key Achievements:

  • Planned and coordinated 50+ annual events, varying in scope and audience.
  • Successfully secured and managed 125+ sponsorship and advertising agreements in FY24 which carried into FY25, increasing revenue for MWR events.
  • Implemented new marketing initiatives that boosted event attendance by 20% over the previous year.

Brand & Events Coordinator - Fitness Recreation

Ederle Fitness Center
11.2020 - 12.2023
  • Planned and executed a wide range of events, managing logistics, vendor contracts, and marketing promotions.
  • Led cross-functional teams of 50+ individuals, including staff, volunteers, and vendors, to successfully plan and execute large-scale events.
  • Provided strategic leadership in event planning, overseeing all phases from concept development to post-event evaluation.
  • Utilized data-driven insights to evaluate event performance, track sponsorship ROI, and implement continuous improvements.
  • Oversaw volunteer recruitment, training, and supervision, ensuring a positive and productive event environment.

Key Achievements:

  • Increased event attendance by 25% through targeted marketing campaigns and improved event logistics.
  • Streamlined event workflows, reducing costs by 15% without compromising event quality.
  • Recognized for exceptional leadership in managing high-pressure events, resulting in consistent positive feedback from attendees and stakeholders.

Volunteer: Marketing Assistant

FMWR
11.2022 - 01.2023
  • Planned, executed, and measured marketing campaigns to support organizational events, ensuring alignment with brand identity and strategic goals.
  • Managed on-site photoshoots and coordinated with creative teams to develop visually appealing content for print and digital media.
  • Created, posted, and merchandised content on social media platforms, driving audience engagement and increasing event visibility.
  • Researched market trends, demographics, and pricing strategies to support the development of targeted marketing plans.
  • Analyzed surveys, polls, and event data to identify trends, track performance, and improve future marketing strategies.
  • Developed promotional materials including brochures, flyers, and digital assets to support events and programs.
  • Maintained social media accounts for various brands and programs, fostering community engagement through strategic content planning.
  • Collaborated with the marketing team to create audio, video, and visual content for promotional campaigns, advertisements, and special events.
  • Participated in strategic decision making related to marketing campaigns, contributing insights on content strategy and audience targeting.

Key Achievements:

  • Increased social media engagement by 30% through strategic content planning and targeted campaigns.
  • Supported the successful execution of multiple events, contributing to a 15% growth in event attendance through effective digital marketing.
  • Streamlined content creation workflows, reducing production time for promotional materials by 20%.

Administrative Assistant

Morale, Welfare, and Recreation
06.2016 - 11.2020
  • Provided high-level administrative support for MWR programs, managing calendars, coordinating meetings, and preparing detailed reports.
  • Assisted with the planning and execution of MWR events, ensuring smooth logistics, venue coordination, and volunteer support.
  • Managed financial transactions and budget tracking for events and programs, ensuring accurate reporting and cost control.
  • Maintained program participation data and event registration databases, contributing to data-driven decision-making for program improvements.
  • Served as a key liaison between program directors, staff, and external partners, ensuring clear communication and effective collaboration.

Administrative Assistant

Savannah Day Spa
04.2016 - 06.2017
  • Managed day-to-day operations; including scheduling appointments, handling client communications, and overseeing office workflows to support spa services.
  • Assisted in the planning and coordination of annual spa events, ensuring seamless logistics, vendor coordination, and on-site execution to enhance client experiences.
  • Supported marketing initiatives by creating promotional materials, managing social media content, and maintaining the spa's online presence to drive customer engagement.
  • Served as the primary point of contact for vendors and contractors, facilitating product shipments, vendor relationships, and internal communications.
  • Maintained client databases and appointment scheduling systems, ensuring accuracy and efficiency in daily operations.
  • Collaborated with the Director of Social Media Marketing to streamline marketing strategies, improve customer engagement, and promote special events.
  • Assisted in budget tracking and vendor contract management, ensuring cost-effective procurement and event planning.
  • Provided exceptional customer service, addressing client concerns with professionalism and ensuring high levels of satisfaction.

Key Achievements:

  • Improved client retention rates through personalized service and effective event-driven marketing campaigns.
  • Streamlined administrative processes, reducing appointment scheduling errors by 20% and improving operational efficiency.
  • Played a key role in coordinating promotional events, contributing to 15% increase in customer acquisition during peak seasons.

Sales Floor Manager

Francesca's Collections
08.2014 - 04.2016
  • Led and supervised sales team, providing coaching and mentorship to improve performance, customer engagement, and sales outcomes.
  • Organized and managed in-store promotional events, including product launches, seasonal campaigns, and customer appreciation events to drive foot traffic and revenue.
  • Collaborated with marketing teams to implement promotional strategies, ensuring brand consistency across events and merchandising displays.
  • Managed daily store operations, including opening and closing procedures, cash handling, and inventory management,
  • Analyzed sales data and performance metrics to identify trends, set goals, and optimize sales strategies.
  • Provided exceptional customer service, addressing customer inquires, resolving issues, and building strong client relationships to drive repeat business.
  • Assisted in recruitment, onboarding, and training of new members, ensuring they understood sales techniques, company policies, and brand standards.
  • Maintained visual merchandising standards, ensuring product displays aligned with corporate guidelines and enhanced the customer shopping experience.
  • Prepared financial reports and tracked sales performance, contributing to data-driven decision-making to meet and exceed sales targets.

Key Achievements:

  • Increased year-over-year sales by 16% though effective leadership, event-driven marketing strategies, and strong customer engagement.
  • Recognized for consistently meeting and exceeding sales goals, contributing to the store's overall growth and success.
  • Improved team productivity by implementing new sales techniques and coaching strategies, leading to higher customer satisfaction.


Skills

  • Event Planning & Execution
  • Sponsorship Sales & Partnership Development
  • Vendor Relations
  • Budget Management & Cost Control
  • Event Marketing & Promotions
  • Contract Negotiation & Venue Coordination
  • Ticket Sales & Attendance Growth Strategies
  • Volunteer Management & On-Site Coordination
  • Stakeholder Engagement
  • Public Speaking & Presentation Skills
  • Customer Service & Client Relationship Management

Volunteer Experience

Volunteer: Marketing Assistant Internship -

MWR Marketing, Vicenza, IT

2022.11-2023.11

  • Researched market trends, demographics, pricing strategies, and other relevant information that helps managers and directors develop marketing plans
  • Created and analyzed surveys, case studies, polls, and other market research to look for patterns and trends
  • Created graphs, reports, and detailed data analysis using computer software
  • Delivered reports on research findings through written documents and verbal presentation
  • Created promotional materials, including brochures, blogs, marketing copy, impact reports, etc.
  • Helped maintain social media accounts for brands, products, or services
  • Placed calls to or visited clients as needed to provide marketing materials, deliver sales pitches, or answer client questions
  • Created written, audio and visual content for campaigns, advertisements, promotional materials, website and digital media
  • Took part in decision making about marketing strategies and product/service content production

Volunteer: USAG Dream Team -

U.S. Army Garrison, Vicenza, IT

2023.03-2023.11

  • Worked on a team of 5 individuals as Project Manager to aid in creation of new Piazza for installation.
  • Creation of project plan and schedule
  • Recruited project staff
  • Communicated with sponsors and project teams
  • Set milestones and deadlines
  • Delegated project tasks to team members
  • Managed all project deliverables
  • Ensured design stayed on schedule and on budget

References

Kiara Loucks

Director Demand, Publisher Solutions

Kiaraloucks@gmail.com

970.213.9112

Ladislav Pecsuk

Facility Manager, Darby SFA

ladislav.pecsuk.naf@army.mil

+39.348.168.6551

Amy Noyas

Recreational Aid, Ederle Fitness Center

amy.noyas1996@gmail.com

913.202.8956

References

Kiara Loucks

Sales Director, Demand Publisher Solutions 

Kiaraloucks@gmail.com

970.213.9112


Jasmin Ramon 

Account Executive, Downstream 

Jramon@downstream.com

786.210.9582


Caitlyn Loeffelman 

Recreational Aid, Del Din Fitness Center

Bendercaitlyn@gmail.com

314.707.5317


Marialena Borea