Marialena Borea

• Serves as the primary coordinator for sponsorship activations, managing end-to-end event logistics for MWR programs.
• Negotiates contracts with sponsors and vendors, ensuring optimal ROI and alignment with organizational goals.
• Develops and executes marketing strategies to promote events, including email campaigns, digital ads, and social media content.
• Manages event budgets, tracks expenses, and identifys cost-saving opportunities to increase event profitability.
• Oversees contract initiation, registration processes, ensuring accurate data management through CRM systems.
• Cultivates strong relationships with local businesses, securing sponsorships and community partnerships.

Key Achievements:

• Planned and coordinated 50+ annual events, varying in scope and audience.
• Successfully secured and managed 125+ sponsorship and advertising agreements in FY24 which carried into FY25, increasing revenue for MWR events.
• Implemented new marketing initiatives that boosted event attendance by 20% over the previous year.

• Planned and executed a wide range of events, managing logistics, vendor contracts, and marketing promotions.
• Led cross-functional teams of 50+ individuals, including staff, volunteers, and vendors, to successfully plan and execute large-scale events.
• Provided strategic leadership in event planning, overseeing all phases from concept development to post-event evaluation.
• Utilized data-driven insights to evaluate event performance, track sponsorship ROI, and implement continuous improvements.
• Oversaw volunteer recruitment, training, and supervision, ensuring a positive and productive event environment.

Key Achievements:

• Increased event attendance by 25% through targeted marketing campaigns and improved event logistics.
• Streamlined event workflows, reducing costs by 15% without compromising event quality.
• Recognized for exceptional leadership in managing high-pressure events, resulting in consistent positive feedback from attendees and stakeholders.

• Planned, executed, and measured marketing campaigns to support organizational events, ensuring alignment with brand identity and strategic goals.
• Managed on-site photoshoots and coordinated with creative teams to develop visually appealing content for print and digital media.
• Created, posted, and merchandised content on social media platforms, driving audience engagement and increasing event visibility.
• Researched market trends, demographics, and pricing strategies to support the development of targeted marketing plans.
• Analyzed surveys, polls, and event data to identify trends, track performance, and improve future marketing strategies.
• Developed promotional materials including brochures, flyers, and digital assets to support events and programs.
• Maintained social media accounts for various brands and programs, fostering community engagement through strategic content planning.
• Collaborated with the marketing team to create audio, video, and visual content for promotional campaigns, advertisements, and special events.
• Participated in strategic decision making related to marketing campaigns, contributing insights on content strategy and audience targeting.

Key Achievements:

• Increased social media engagement by 30% through strategic content planning and targeted campaigns.
• Supported the successful execution of multiple events, contributing to a 15% growth in event attendance through effective digital marketing.
• Streamlined content creation workflows, reducing production time for promotional materials by 20%.

• Provided high-level administrative support for MWR programs, managing calendars, coordinating meetings, and preparing detailed reports.
• Assisted with the planning and execution of MWR events, ensuring smooth logistics, venue coordination, and volunteer support.
• Managed financial transactions and budget tracking for events and programs, ensuring accurate reporting and cost control.
• Maintained program participation data and event registration databases, contributing to data-driven decision-making for program improvements.
• Served as a key liaison between program directors, staff, and external partners, ensuring clear communication and effective collaboration.

• Managed day-to-day operations; including scheduling appointments, handling client communications, and overseeing office workflows to support spa services.
• Assisted in the planning and coordination of annual spa events, ensuring seamless logistics, vendor coordination, and on-site execution to enhance client experiences.
• Supported marketing initiatives by creating promotional materials, managing social media content, and maintaining the spa's online presence to drive customer engagement.
• Served as the primary point of contact for vendors and contractors, facilitating product shipments, vendor relationships, and internal communications.
• Maintained client databases and appointment scheduling systems, ensuring accuracy and efficiency in daily operations.
• Collaborated with the Director of Social Media Marketing to streamline marketing strategies, improve customer engagement, and promote special events.
• Assisted in budget tracking and vendor contract management, ensuring cost-effective procurement and event planning.
• Provided exceptional customer service, addressing client concerns with professionalism and ensuring high levels of satisfaction.

Key Achievements:

• Improved client retention rates through personalized service and effective event-driven marketing campaigns.
• Streamlined administrative processes, reducing appointment scheduling errors by 20% and improving operational efficiency.
• Played a key role in coordinating promotional events, contributing to 15% increase in customer acquisition during peak seasons.

• Led and supervised sales team, providing coaching and mentorship to improve performance, customer engagement, and sales outcomes.
• Organized and managed in-store promotional events, including product launches, seasonal campaigns, and customer appreciation events to drive foot traffic and revenue.
• Collaborated with marketing teams to implement promotional strategies, ensuring brand consistency across events and merchandising displays.
• Managed daily store operations, including opening and closing procedures, cash handling, and inventory management,
• Analyzed sales data and performance metrics to identify trends, set goals, and optimize sales strategies.
• Provided exceptional customer service, addressing customer inquires, resolving issues, and building strong client relationships to drive repeat business.
• Assisted in recruitment, onboarding, and training of new members, ensuring they understood sales techniques, company policies, and brand standards.
• Maintained visual merchandising standards, ensuring product displays aligned with corporate guidelines and enhanced the customer shopping experience.
• Prepared financial reports and tracked sales performance, contributing to data-driven decision-making to meet and exceed sales targets.

Key Achievements:

• Increased year-over-year sales by 16% though effective leadership, event-driven marketing strategies, and strong customer engagement.
• Recognized for consistently meeting and exceeding sales goals, contributing to the store's overall growth and success.
• Improved team productivity by implementing new sales techniques and coaching strategies, leading to higher customer satisfaction.