MARIANA CANEPA LEITE
Milano
Languages
Spanish
Bilingual or Proficient (C2)
English
Bilingual or Proficient (C2)
Portuguese
Bilingual or Proficient (C2)
Italian
Beginner (A1)
Summary
Detail-oriented team player with strong organizational skills. Ability to handle multiple projects simultaneously with a high degree of accuracy, with natural talents in developing and implementing successful strategies, driving profits, increasing market shares and strengthening customer dominance.
Overview
15
15
years of professional experience
Work History
News Anchor Tv & Radio
TV AZTECA, RCG and TELE SALTILLO
08.2013 - 05.2022
- Anchored popular broadcast news programs with good ratings and audience engagement.
- Researched and analyzed newsworthy events, trends and issues.
- Collaborated with editors and other staff members to refine story angles and content.
- Coordinated with videographers and graphic designers to supplement stories with multimedia content.
- Covered special events and breaking news with eye for detail and tenacious pursuit of important information.
- Fact-checked breaking news headlines by performing background research.
- Created the news script format in TELE SALTILLO and train the reporters and new news anchores.
Marketing Manager
LAING MANUFACTURING
01.2009 - 12.2012
- Conducted market research to identify new opportunities and target markets.
- Performed market segmentations, targeting and positioning for each product line.
- Established, initiated and optimized business development strategies based on company targets, product specifications, market data, and budget factors.
- Launched successful digital marketing campaigns that achieved goals for increased website traffic.
- Continually maintained and improved company's reputation and positive image in markets served.
- Captured new customers by optimizing business strategies and launching products to diversify offerings.
Marketing Manager
Mercedes Benz
08.2006 - 12.2008
- Managed workflow between staff, coordinating documents, planning, and creative material distribution.
- Wrote and distributed press releases to increase brand visibility.
- Boosted brand awareness and generated leads while managing internal and external marketing campaigns and programs.
- Managed event logistics and operations.
- Hired staff required for events, catering, florists, photographers, and musicians.
- Created company brand messaging and promotional strategies.
- Managed marketing budget to develop and execute marketing strategies and sales plans.
- Oversaw preparation of marketing campaigns, images, videos and emails.
- Coordinated with design and media teams to develop high-quality creative assets.
- Worked with graphic designers to establish theme and tone for content.
- Developed and implemented marketing strategies to use for launches and promotions.
- Executed marketing plans that consistently achieved targets for increased revenue.
- Improved website visibility through development and implementation of SEO strategies.
- Recruited and hired capable team members to add value and diverse skills set to marketing department.
Education
BBA - Marketing
INSTITUTO TECNOLOGICO DE MONTERREY
COAHUILA, MEXICO Master of Arts - FASHION PROMOTION COMMUNICATION & DIGITAL MEDIA
ISTITUTO MARANGONI
MILANO, ITALYSkills
- Customer Relationship Management
- Brand-Building Strategies
- Campaign Management
- Staff Management
- Marketing and Advertising
- Multi-Channel Campaigns
- Public and Media Relations
- Launch New Products
- Campaign Implementation
- Promotions and Marketing Strategies
Timeline
News Anchor Tv & Radio
TV AZTECA, RCG and TELE SALTILLO
08.2013 - 05.2022
Marketing Manager
LAING MANUFACTURING
01.2009 - 12.2012
Marketing Manager
Mercedes Benz
08.2006 - 12.2008
BBA - Marketing
INSTITUTO TECNOLOGICO DE MONTERREY
Master of Arts - FASHION PROMOTION COMMUNICATION & DIGITAL MEDIA
ISTITUTO MARANGONI
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