Diversified digital marketer with a background in social and technical education, bringing over 10 years of experience in digital marketing to the table. Passionate about following social trends and driving digitalization initiatives for business growth.
Hi, I’m
MARIJANA LAZIC
Milan
Summary
Overview
13
years of professional experience
1
Certification
Work History
Neat Medical - Unica Plasma Centers
Digital Marketing Consultant
09.2022 - 01.2024
Job overview
- Digital Marketing Consultant with responsibilities encompassing digitization, growth, and customer relationship management.
- Spearheaded digital transformation initiatives including CRM implementation, automation, and loyalty app development, resulting in a 20% increase in customer growth.
Various Tech Start Ups & Scale Ups
Digital Marketing
10.2018 - 08.2022
Job overview
- Growth Marketing for B2B tech, sustainability startups, medical and social enterprises. Responsibilities encompass driving targeted campaigns, leveraging data analytics for optimization, and spearheading impact social media initiatives to address pressing social issues
Marketing Agency LOOP
Marketing Manager
12.2015 - 09.2018
Job overview
- Implemented and designed growth campaigns, resulting in increased brand awareness and lead generation for agency clients.
- Coordination of Social Media & Marketing Automation teams.
InScientiaFides Blood Biobank
Country Manager and Digital Marketing
01.2011 - 01.2015
Job overview
- Country Manager and Project Leader, effectively leading teams to achieve strategic objectives and deliver results.
- In charge of Digital Marketing growth strategies and Customer Communication initiatives, driving brand engagement and business growth.
Education
Faculty of Organizational SciencesBelgrade, Serbia
Master of Science, Engineer of Organizational Sciences in Project Management
12.2010
University Overview
Faculty of Political SciencesBelgrade, Serbia
BA
01.2010
University Overview
Skills
- Digital Marketing
- Web, SM Data & Analytics
- Inbound Marketing Techniques
- Content Curation
- Social Media Marketing
- Customer Relationship Management (CRM)
- Campaign planning & execution
- Social Trends
Accomplishments
Accomplishments
- Recognized as the best small to medium-sized CSR performer in Serbia in 2009, while serving as Project & Communication Manager at BiS Recycling.
- Engaged as a Moderator and Speaker at the International Conference Digital Future, focusing on the Future of Communication in the era of AI.
Certification
- AI in Marketing & Digital Transformation
- HubSpot E-Mail Marketing, 05/2025, HubSpot
- HubSpot Inbound, 08/2025, HubSpot
- Semrush Keyword Research, 10/2024, Semrush
Languages
Serbian
English
Italian
Personal Information
Personal Information
Date of Birth: 10/24/1984Hobbies and Interests
Hobbies and Interests
- Digitalization & AI
- Art & Social Justice
- Digital Sociology & Trends forecasting
Timeline
Digital Marketing Consultant
Neat Medical - Unica Plasma Centers
09.2022 - 01.2024
Digital Marketing
Various Tech Start Ups & Scale Ups
10.2018 - 08.2022
Marketing Manager
Marketing Agency LOOP
12.2015 - 09.2018
Country Manager and Digital Marketing
InScientiaFides Blood Biobank
01.2011 - 01.2015
Faculty of Organizational Sciences
Master of Science, Engineer of Organizational Sciences in Project Management
Faculty of Political Sciences
BA
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