MARINA OPPICINI
Genova
Summary
I am an experienced HR Professional with 15 years of expertise in Employer Branding, Talent Recruiting, Engagement, L&D, and Organizational development. I excel in handling demanding work environments and consistently meeting tight deadlines. My strong analytical skills enable me to efficiently solve complex problems and make informed decisions. I possess a high level of proficiency in various Business Intelligence software and tools, allowing me to effectively analyze and interpret data for strategic decision-making. Furthermore, I am multilingual with fluency in English.
Overview
15
15
years of professional experience
Work History
Career, Engagement and Employer Branding Manager
RINA S.p.A
03.2022 - Current
- Developed and executed comprehensive employer branding strategies to attract top talent;
- Implemented employee engagement initiatives, including regular surveys and focus groups;
- Implemented a new software adoption for employee engagement;
- Drafted consistent career paths for HiPo;
- Engaged in organizational re-structuring phases;
- Developed and implemented innovative employee engagement initiatives;
- Spearheaded the design and execution of a comprehensive career development program, providing employees with personalized growth opportunities ;
- Led cross-functional teams to successfully launch a company-wide mentorship program, resulting in enhanced knowledge transfer and accelerated professional development for employees;
- Carried out a robust performance management system, streamlining the review process and aligning individual goals with organizational objectives, resulting in improved employee performance and productivity;
- Implemented a Talent management program for all employees;
- Relevant reporting at all steps
Head of EB, Talent Acquisition and Training
Costa Crociere S.p.A
01.2009 - 02.2022
- Full management of employer branding strategy and implementation both for social media and events
- Revamping of Career website with "mention of honor" in an Employer Branding manual (Apogeo 2020)
- EVP definition
- Strategic webinars online for young prospect candidates
- Full management of Talent acquisition and recruiting strategy for 4500 people/yr
- Onboarding and Induction phases
- Training dedicated to both technical, professional and soft skills competencies (training strategy, concept and delivery)
- Wide experience with funded european measures for upskilling and reskilling of personnel
- Performance mgmt process end-to-end delivery
- Talent mgmt process implementation for HiPo and 9boxes L&D activities
- Engagement for both shoreside and shipboard personnel, thru pulse surveys and close collaboration with Costa Foundation and other relevant stakeholders
- Relevant reporting at all steps.
Education
Social Media Marketing and Digital Communication
IULM
12.2021
Master of Arts -
Università Degli Studi Di Genova
2010
Bachelor of Arts -
Università Degli Studi Di Genova
2007
Skills
- Strategic Planning
- Communication Skills
- Employer Branding expertise
- Project Management
- Developing People
- Assessing employee needs
- Problem solving
- Communication
- Brand Positioning
- Staff Coaching
- Performance Monitoring
- Training Delivery
Languages
Italian
Bilingual or Proficient (C2)
English
Advanced (C1)
French
Intermediate (B1)
German
Elementary (A2)
Spanish
Elementary (A2)
Timeline
Career, Engagement and Employer Branding Manager
RINA S.p.A
03.2022 - Current
Head of EB, Talent Acquisition and Training
Costa Crociere S.p.A
01.2009 - 02.2022
Social Media Marketing and Digital Communication
IULM
Master of Arts -
Università Degli Studi Di Genova
Bachelor of Arts -
Università Degli Studi Di Genova
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