Mario Guerriero
Vimercate,MB
Profilo professionale
Retail Executive with experience in the international luxury and fashion industry. Currently as Director European Outlet Retail at Armani, leading the strategic development of the European outlet business through commercial initiatives focused on sales growth, profitability, operational excellence, and an outstanding customer experience.
Responsible for a network of 40 outlet stores across 10 European countries, working closely with cross-functional teams to deliver consistent retail execution, strengthen brand standards, and drive sustainable business performance. I strongly believe that an organization's success is built on the development of the people.
My leadership approach focuses on coaching, mentoring, and talent development, fostering high-performing teams and a culture of comunication collaboration, accountability, and continuous improvement.
Panoramica
4
4
Languages
17
17
years of professional experience
Esperienza lavorativa
Director – European Outlet Retail
Armani
Milano
2024.04 - ad oggi
- Lead the strategic direction and development of Armani's European Outlet business.
- Direct responsibility for a network of 38 outlet stores across Italy, Switzerland, Spain, Portugal, the United Kingdom, Ireland, Germany, France, the Netherlands, and Austria.
- Define and execute retail strategies to drive sales growth, profitability, and overall business performance.
- Provide leadership across Retail Operations, Merchandising, Buying, Planning, Visual Merchandising, CRM, Marketing, Finance, Training, and Business Analysis.
- Monitor key business KPIs and implement action plans to maximize performance.
- Develop leaders through coaching, mentoring, succession planning, and talent development.
- Ensure consistent execution of brand standards and operational excellence across all European markets.
- Drive customer experience initiatives to strengthen brand loyalty and commercial results.
Assistant Retail Manager
Armani
Milano
2016.04 - 2024.04
- Supported the strategic and operational management of the retail network.
- Collaborated with Retail Operations, Buying, Planning, and Visual Merchandising teams to ensure effective commercial execution.
- Monitored business performance through KPI analysis and implemented improvement initiatives.
- Partnered with Store Managers to enhance commercial performance and operational excellence.
- Supervised store operations with a strong focus on customer experience, process efficiency, and business results.
Visual Manager
Armani
Como
2012.06 - 2016.04
- Developed and maintained Visual Merchandising standards across the retail network.
- Coordinated visual merchandising activities throughout the business.
- Supported new collection launches and commercial campaigns.
- Delivered Visual Merchandising training to retail teams, ensuring brand consistency.
Visual Manager
Polo Ralph Lauren
Mendrisio
2009.09 - 2012.06
- Managed store visual presentation in line with global brand standards.
- Implemented Visual Merchandising guidelines across the retail network.
- Trained and supported retail teams on visual excellence.
Supervisors
Armani
Como
2007.06 - 2009.09
Istruzione
Diploma - Advertising Graphics
ITC Gandhi
Diploma -
ISTD – Imperial Society of Teachers of Dancing
Competenze
- Retail Leadership
- Luxury Retail Management
- Business Development
- Commercial Strategy
- Retail Operations
- Strategic Retail Planning
- Outlet Business Management
- P&L Management
- KPI & Performance Management
- Customer Experience
- Merchandising
- Buying & Planning
- Visual Merchandising
- CRM Strategy
- Cross-functional Leadership
- Change Management
- People Development
- Coaching & Mentoring
- Talent Development
- Team Leadership
LANGUAGES
Italian – Native
Esperto
English – Intermediate
Avanzato
French – Intermediate
Intermedio avanzato
Spanish – Basic
Intermedio
Cronologia
Director – European Outlet Retail
Armani
2024.04 - ad oggi
Assistant Retail Manager
Armani
2016.04 - 2024.04
Visual Manager
Armani
2012.06 - 2016.04
Visual Manager
Polo Ralph Lauren
2009.09 - 2012.06
Supervisors
Armani
2007.06 - 2009.09
Diploma - Advertising Graphics
ITC Gandhi
Diploma -
ISTD – Imperial Society of Teachers of Dancing