Markus Moroder

In June 2003, I founded Moroder Consulting, a company specialized in Business Development and Sales Optimization. Since June 2021, the company operates as Moroder Place S.r.l.

Company Structure:
Headquarters in Pordenone (Italy)
Team in Italy
Team in Poland
Partners in Germany
Total incremental revenue generated: approx. €50 million

Main Activities of Moroder Place S.r.l.

Market Analysis and Database Creation: Creation of structured databases containing key decision-makers, including full contact details.

Lead Generation: Each lead is personally contacted by a native-language specialist. Both the product’s and the company’s unique selling propositions are presented in a highly persuasive manner.
Leads are classified as:
- Positive
- Stand-by
- Negative
- Advanced digital tools are used throughout the process.

Sales Development: On-site introductory meetings are arranged for all leads with a positive outcome.
Detailed analysis of customer needs and resolution of commercial challenges.

Customer Acquisition: The Moroder Consulting method is based on insisting on direct, in-person customer visits until the first order is secured.

Post-Sales Commercial Development: Once the first order has been acquired, each customer is continuously supported by a dedicated Sales Developer.

Organization of trade fairs, events, marketing activities and social media

Mac Place S.r.l. specialized in the international trading of used construction machinery, with a strong focus on used rotating telescopic handlers.

Key Responsibilities:
- Purchasing and selling used construction machinery
- Negotiations with machine owners and dealers
- Coordination of sales agents in Poland, France and Spain
- Technical inspection of used machines
- Coordination of logistics and transport
- Payment management and accounting
- Marketing activities
- Website and marketplace updates for used machinery

• System and personnel audits at headquarters, warehouses and retail locations across Europe
• Monitoring compliance with corporate guidelines
• Special audits assigned by the Board of Directors

• Management of 7–10 retail stores in Germany (Bietigheim, Unna, Straubing)
• Direct responsibility for approximately 120 employees
• Opening of new stores
• Commercial development and revenue maximization

• Management of the marketing mix, qualitative and quantitative market analyses, development of marketing plans, development and market launch of new products, repositioning of the Unilever-acquired brand “Pizza Regina.”
• Production of TV commercials, packaging design, various in-store promotional activities, co-marketing initiatives, creation of sales support materials.
• Coordination and management of cross-functional projects across different product management departments.

• Corporate communications, public relations, event organization.