Marta Bianchetti

- Collaborate with colleagues from other departments on the functional analysis and definition of innovative solutions to cover evolving business needs;

- Identified opportunities for process improvement by analyzing trends in customer service inquiries logged in the CRM;

- Enhanced customer satisfaction with prompt issue resolution through effective CRM management;

- Managed user access rights, roles, and permissions within the system to maintain data security and integrity.

- Analyze customer’s requirements and translate into technical/ functional specifications that can be understood by the business community or used by a professional IT developer

- Design, implementation and maintenance of applications supporting CRM, Marketing Automation and Multichannel Marketing processes;

- Work closely with business stakeholders and senior project managers to proactively identify the best solutions either already available or to be implemented within the managed CRM platforms according to best practice;

- Support project delivery end2end: business requirements consolidation; functional and technical analysis; configuration, development and testing coordination; stakeholder and supplier management;

- Support system end user and coordinate suppliers of AM;

- Enrich and maintain internal knowledge base;

- Liaise with system developers to ensure quality of deliverables, timely progression of projects, and adherence to specification;

- GDPR management (OneTrust)

- Providing support to the business, producing and collecting technical documentation; making sure all deadlines are met;

- Managing Salesforce.com as a Super User, checking daily opportunities and activities and matching them to the Country’s total Budget, producing reports and providing market analysis.

- Providing trainings & inductions in Salesforce.com to sales, marketing and clinical team;

- Providing pricing analysis, updating the pricing tools and price corridors;

- Coordinating the processes between the Business Units and the Tender/ Pricing office;

- Coordinating the processes between the Business Units and the Quality/ Regulatory office;

- Handling the product complaints for MDS Division;

- Supporting the sales force organization, including agents and distributors with tools and analysis.

- Manage the Project Mercury, that fundamentally changes the way BD manages deals from proposal to contract by implementing a single, integrated cross function & cross business collaborative platform (end to end solution) in Saleforces.com

- Prepared and reviewed contracts and other legal documents following applicable regulations.

- Analyzed and applied legal principles and performed legal research to support litigation strategy.