Summary
Overview
Work History
Education
Skills
Work Availability
Timeline
Languages
Software
Organisational managerial skills
Personal Information
Awards
Personal Information
Marta Maiorana

Marta Maiorana

Events & Communication Executive | Events Production Director | Show Director | Show-caller
Milan

Summary

Results-driven Events and Communication Executive with a proven track record of successfully managing and motivating high-performing event teams and partners.


Tech-savvy and dynamic professional with expertise and experience in event strategies and execution.


Excel at leading multi-discipline, multi-stakeholder professionals to deliver global, high-profile events.


Deep understanding of budgeting, strategic planning and effective solutions.


Strong problem-solving skills enable overcoming challenges and ensuring seamless event experiences for all stakeholders.

Overview

25
25
years of professional experience
4
4
Languages

Work History

Events & Communication Executive

Freelance
10.2024 - Current
  • Manage high-profile events with tight deadlines, ensuring seamless execution and positive client feedback.
  • Lead cross-functional teams to execute large-scale corporate events, fostering collaboration among departments for cohesive outcomes.
  • Monitor budgets closely to maximize resources and minimize expenses, delivering high-quality events within financial constraints.
  • Design engaging event experiences by incorporating unique themes, storytelling, entertainment options and interactive elements.
  • Develop strategic planning, ensuring the best possible allocation of resources without compromising quality.
  • Design comprehensive show rundowns outlining detailed cues for crew members during live events.
  • Execute the event production and on-site direction
  • Oversee all technical aspects of shows, ensuring optimal sound, light, and video quality.
  • Show-caller.


Chief Operating Officer

Creo S.p.A
10.2018 - 9 2024

Creo is an Events, Incentive, DMC and Communication Agency with years of international experience and leader in the art of conceptualizing, realizing and organizing corporate events, individually tailored down to the finest detail

The responsibilities in charge of my role were:

  • Implement modern events, corporate communication, motivational and training strategies all over the world
  • Plan, manage and execute company projects and events, managing a team of 40 people, ensuring strategic approach, productivity and motivation
  • Execute the event production and on-site direction
  • Ensure budget profitability
  • Select, manage suppliers and negotiate the best solutions
  • Define the company operations and procedures, designing and implementing business strategies and plans
  • Lead teams to encourage maximum performance, quality and dedication.
  • Oversee day-to-day operations across multiple departments, ensuring timely delivery of projects and streamlined workflows.

Operations Director

Creo Srl
03.2008 - 09.2018
  • Head of the events, communication and travel departments with overall responsibilities of the operations.
  • Strategic oversight on major projects, ensuring timely completion within budget constraints.
  • In charge of budget planning throughout the organization.
  • Lead, supervise and provide strategic direction for workforce of 20 employees.

Interactive Marketing and International Events Manager

Creo Srl
02.2006 - 02.2008
  • Project management and execution of international events and marketing campaign, including team coordination, budget responsibility and on-site management.

Contact Center Supervisor

Affinion International Group Srl
08.2002 - 01.2006
  • Membership Marketing and loyalty programs for the most important Italian banks and companies as UniCredit Group, Enel Energia, Nexi and so on.
  • In charge of the daily and monthly service and quality levels, performance and efficiency of the team, implementation of the new projects and training plans.

Contact Center Agent & Team Leader

Affinion International Group Srl
10.1999 - 07.2002
  • Helped large volume of customers every day with positive attitude and focus on customer satisfaction.
  • Set performance expectations for the team, monitoring progress towards goals and providing constructive feedback as needed.

Education

Master in Human Resources Recruitment & Training -

University of Study of Milan, Milan
10.1999 - 6 2000

Degree in Foreign Languages And Literatures - English Language & Literature, linguistics and sociolinguistics

University of Study of Palermo, Palermo, Italy
10 1994 - 3 1999

Skills

Strategic Planning

Work Availability

monday
tuesday
wednesday
thursday
friday
saturday
sunday
morning
afternoon
evening
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Timeline

Events & Communication Executive - Freelance
10.2024 - Current
Chief Operating Officer - Creo S.p.A
10.2018 - 9 2024
Operations Director - Creo Srl
03.2008 - 09.2018
Interactive Marketing and International Events Manager - Creo Srl
02.2006 - 02.2008
Contact Center Supervisor - Affinion International Group Srl
08.2002 - 01.2006
Contact Center Agent & Team Leader - Affinion International Group Srl
10.1999 - 07.2002
University of Study of Milan - Master in Human Resources Recruitment & Training,
10.1999 - 6 2000
University of Study of Palermo - Degree in Foreign Languages And Literatures , English Language & Literature, linguistics and sociolinguistics
10 1994 - 3 1999

Languages

Italian
Bilingual or Proficient (C2)
English
Advanced (C1)
French
Intermediate (B1)
Spanish
Elementary (A2)

Software

Microsoft 365 (Excel - Word - Powerpoint - Teams)

Apple Application (Keynotes - Numbers - Pages)

MICE Suite

Salesforce

Organisational managerial skills

  • Problem Solver – find prompt and efficient solutions thanks to rational analysis and unconventional approach
  • Team Player – create positive mood and responsible team members
  • Leadership – being recognized for professionalism, know-how and expertise

Personal Information

  • Date of Birth: 02/19/1976
  • Gender: Female
  • Nationality: Italian
  • Driving License: Driving Licence B

Awards

2007: Best Annual Conference in Spain - Winner - Eventoplus 

2009: Best Company Convention - Winner in Italy & 2nd place in Europe - BEA & EUBEA 

2010: Best Company Convention - Winner in Italy & 2nd place in Europe - BEA & EUBEA

2010: Special Award as Innovators in the traditional conferences - BEA - 

2011: Best Location & Setting - 3rd place in Europe – EUBEA

2016: Best Incentive Program - Winner - BEA

2017: Best Incentive Program & Team Building activity – 2nd place – BEA

2017: Best Incentive Program – 2nd place - BEA

Personal Information

  • Date of Birth: 02/19/1976
  • Gender: Female
  • Nationality: Italian
  • Driving License: Driving License B
Marta MaioranaEvents & Communication Executive | Events Production Director | Show Director | Show-caller