Massimo Guidi
Roma,RM
Summary
tion.At Greenpeace Italia, I spearheaded communication and visual content strategies, significantly boosting media coverage and online engagement. Expert in content development and possessing exceptional organizational skills, I led teams to enhance brand presence through innovative multimedia production and strategic communication, achieving notable audience growth. I coordinated the images production, cover video and photo activity.
Overview
26
26
years of professional experience
Work History
Communication Officer
Greenpeace Italia
04.2009 - Current
- Streamlined public relations efforts, resulting in increased media coverage and brand awareness.
- Cultivated strong relationships with media representatives to secure widespread coverage and feature stories.
- Prepared or edited organizational publications such as employee newsletters or stockholder reports for internal or external audiences.
- Managed social media platforms, increasing engagement and fostering positive online presence.
- Developing communication strategies that fostered a positive work environment and strong company culture.
- Collaborated with design team to ensure visual elements of marketing materials aligned with brand guidelines and effectively communicated key messaging.
- Monitored news outlets daily to stay informed on political trends, utilizing relevant information in crafting targeted messaging strategies.
- Coordinated event planning for conferences, trade shows, and product launches, ensuring successful outcomes and high attendance rates.
- Collaborated with marketing team to create compelling content for various channels, driving audience reach and engagement.
Video and Photo Manager
Greenpeace Italia
09.2001 - 08.2009
- Enhanced video production quality by utilizing advanced editing techniques and innovative storytelling methods.
- Elevated overall video quality with meticulous attention to detail in all aspects of post-production, including color grading, sound design, and motion graphics integration.
- Collaborated with cross-functional teams to produce compelling visual content, driving brand awareness and audience engagement.
- Managed capture and editing of video footage.
- Scheduled shoots with photo and video operator to cover Greenpeace activity.
- Oversaw creative development and filming of different types of video content.
- Oversaw and managed video production needs for diverse audiences on behalf of direct advertisers and programmatic buyers.
Cabin Crew Member
British Midland Airline
01.1999 - 07.1999
- Managed challenging situations calmly and professionally, such as handling unruly passengers or addressing flight delays.
- Maintained cabin safety by conducting pre-flight checks, adhering to airline policies, and following emergency procedures when necessary.
- Followed company regulations and rules to promote safe environment for travelers and employees.
- Enhanced customer satisfaction by providing exceptional in-flight service and addressing passenger concerns promptly.
Education
Bachelor of Science - Communication Sciences
La Sapienza - University of Rome
Rome06-2009
Skills
- Content development
- Media relations
- Press release writing
- Community management
- Photography
- Influencer partnerships
- Organizational skills
- Internal communications
- Multimedia production
- Strategic communication
Timeline
Communication Officer
Greenpeace Italia
04.2009 - Current
Video and Photo Manager
Greenpeace Italia
09.2001 - 08.2009
Cabin Crew Member
British Midland Airline
01.1999 - 07.1999
Bachelor of Science - Communication Sciences
La Sapienza - University of Rome
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