Matilda D'Urso
Italy
Panoramica
3
3
years of professional experience
1
1
Certification
Esperienza lavorativa
Assistant Brand Manager Voltaren - Stage
Haleon
Milano, MI
2025.10 - 2026.02
- Analyzed sales performance and market trends to identify growth opportunities and brand positioning
- Monitored campaign effectiveness (e.g. SOV, GRPs, Advertising Reactivity) to evaluate impact on sales
- Supported search strategy planning (SEO/SEM) and launched the first generic campaign for the new product VoltaDexi: the company’s first dexibuprofen-based analgesic
Media Activation Assistant - Stage
Haleon
Milano, MI
2025.02 - 2025.10
- Supported campaign planning and execution, including events and media plan validation
- Analyzed campaign performance (online & offline) and created presentations to share results and insights with marketing teams
- Coordinated activities between media teams and agencies
Erasmus+ - Stage
CETAPS - University of Porto
Porto, Portugal
2022.09 - 2022.12
Istruzione
Master - Marketing Management - Major Digital Marketing
Luiss Business School
Rome, ItalyExchange Program -
Hong Kong Baptist University
Hong Kong 2024
Bachelor's degree - CIM - Comunicazione, Innovazione, Multimedialità
Università degli studi di Pavia
Pavia, Italy2023-07
Competenze
Public speaking
People management
Decision making
Critical thinking
Negotiation skills
IT SKILLS
- Microsoft Office Suite
- Google Workspace
- Meta Ads
- Google Ads
- Canva
- Wix
- WordPress
- Asana
Certificazioni
Italian: native speaker. English: fluent. Spanish: basic
Extracurricular experiences
- 2024 - university challenge for Deloitte (Luiss Business School)
- 2023 - university challenge for Marketing Espresso (Luiss Business School)
- 2022 - chairside dental assistant
- 2021 - hostess for "Ferrari Cavalcade" event
Certifications
- 2024 - Complex Problem Solving Course (Luiss Business School)
- 2024 - Project Management Course (Luiss Business School)
- 2024 - Employability Course (Luiss Business School)
- 2024 - Excel Course (Luiss Business School)
- 2024 - Google Ads Display (Luiss Business School)
- 2024 - Google Ads Search (Luiss Business School)
- 2014 - ECDL (European Computer Driving Licence) Certificate
Voluntary activities
- volunteer at the Erasmus office "ST.E.P. ESN" (Università degli studi di Pavia), 01/2023 - 07/2023 - Pavia, Italy
- volunteer day at Cascina Biblioteca Cooperativa, 05/2025 - Milano, Italy
Cronologia
Assistant Brand Manager Voltaren - Stage
Haleon
2025.10 - 2026.02
Media Activation Assistant - Stage
Haleon
2025.02 - 2025.10
Erasmus+ - Stage
CETAPS - University of Porto
2022.09 - 2022.12
Master - Marketing Management - Major Digital Marketing
Luiss Business School
Exchange Program -
Hong Kong Baptist University
Bachelor's degree - CIM - Comunicazione, Innovazione, Multimedialità
Università degli studi di Pavia