Mattia Airoldi
Cesano Maderno
Summary
Results-oriented Managing Director with extensive experience at Sidea Group, specializing in revenue growth through innovative digital strategies and robust client relationship management. Proficient in data analysis and creative content production, leading high-performing teams to surpass business objectives and improve operational efficiency. Established strong partnerships with industry leaders, driving collaborative success and market expansion.
Overview
22
22
years of professional experience
Work History
Managing Director
Sidea Group
07.2024 - Current
- Company Overview: Martech Company
- Reporting directly to the Board of Directors (CDA), I am responsible for optimizing the organizational structure to enhance both operational effectiveness and efficiency, ensuring the achievement of company's goals. I oversee two teams, managing more than 80 people, splitted into: 'Sidea X' Business Line: business/digital/communication strategies, brand design, creativity/content production & management, digital marketing & digital media (full funnel), CRO, marketing automation (MA) & business intelligence (BI). 'Commerce' Business Line: solution design, web solutions development, commerce solutions development, system integration, cloud, data lake, application managed services (AMS).
- Key responsibilities include: Defining investment, development, and management plans for approval to the Board of Directors; Managing financial and economic aspects, as well as all commercial elements of client relationships; Driving and analysing sales performances; Establishing partnerships with vendors, tech partners & suppliers (e.g., Salesforce, Adobe, Shopify, Google, AWS, Zuora, Meta); Developing consultancy services and projects through market analysis and competitive positioning; Building and enhancing the company's public profile at events, conferences, and other opportunities; Overseeing the client portfolio, driving targeted up-selling and cross-selling activities and maintaining positive, trust-based relationships with commercial partners, including handling any disputes.
- Martech Company
Business Development Director
Connexia Società Benefit - a Retex brand
10.2020 - 06.2024
- Company Overview: Data Driven Marketing & Communication consultancy firm
- Responsible of the Business Development Activities (best result: 3,6 mil. € yearly turnover) undertaking a highly prospects facing and commercial role encompassing: Key responsibilities include: identify and grow new clients' relationships across the full range of agency's services bringing a thoughtful and consultative approach to the role; as the first contact for prospects: present the agency's products & services in order to launch a co-creation's transformation process of the organization, making available the highest strategic levels of the entire agency's expertise; convey to the prospects an understanding of agency's complete value chain proposition across Strategy, Digital Marketing, Media, Technology, Innovation, Digital Transformation, Creativity & Content, Branding, Design, Communication, PR, Live Experiences & Event production & ESG consultancy.
- Data Driven Marketing & Communication consultancy firm
Client Director
Connexia Società Benefit - a Retex brand
05.2006 - 09.2015
- Company Overview: Data Driven Marketing & Communication consultancy firm
- Leading and coordinating projects' teams in Digital, Innovation, Technology, Digital Transformation, Social Media, Creativity & Content Production, PR & Media Relation, Digital PR, Influencer Marketing, Events & Live Experience Production, Digital Marketing & Media (organic & paid).
- Data Driven Marketing & Communication consultancy firm
Media Planner
Mindshare Spa - WPP Group
09.2005 - 04.2006
- Company Overview: Media agency of WPP Group
- Media Strategy & Planning of the European ADV campaigns for clients such as Woolrich, Electronic Arts, Friuli Venezia Giulia Region and Tourism Ireland.
- Media agency of WPP Group
MEP assistant
European Parliament - Brussels (Belgium)
01.2004 - 07.2005
- Company Overview: European Institution
- Press office and Public Relations manager of the Vice President of UE-ACP Assembly. Italian stakeholders' relations manager and Parliament venues visits' coordinator (Brussels - Strasbourg).
- European Institution
Education
Degree with full marks - Public Relations & Advertising
11.2003
Skills
- Sales and business development
- Brand and digital strategy
- Data analysis and insights
- Creative content production
- Digital marketing and media
- Business acumen and analytical mindset
- Networking and client strategy
- Pitch meetings and problem solving
- Flexible and dynamic approach
- Communication and presentation skills
- Team leadership in sales performance
- Negotiation and budget management
- Revenue generation strategies
- Active listening in customer relations
- Client relationship management
- Public relations and organizational development
- Business planning and cross-functional collaboration
Notes
Available for work transfer in EU and extra EU countries.
Personal Information
Work Permit: I hereby authorize the use of my personal details solely for circulation within the company according to the Italian Legislative Decree n 196/2003.
Driving Licenses
- Motorbike
- Car (A-B)
Additional Informations
sport and outdoor activities (motorcycling, kitesurfing, cycling, running), Travel addicted, LinkedIn, Instagram, Facebook, X
Languages
Italian
First Language
English
Advanced (C1)
C1
French
Intermediate (B1)
B1
Work Availability
monday
tuesday
wednesday
thursday
friday
saturday
sunday
morning
afternoon
evening
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Timeline
Managing Director - Sidea Group
07.2024 - Current
Business Development Director - Connexia Società Benefit - a Retex brand
10.2020 - 06.2024
Client Director - Connexia Società Benefit - a Retex brand
05.2006 - 09.2015
Media Planner - Mindshare Spa - WPP Group
09.2005 - 04.2006
MEP assistant - European Parliament - Brussels (Belgium)
01.2004 - 07.2005
IULM University - Degree with full marks, Public Relations & Advertising
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