Summary
Overview
Work History
Education
Skills
Personal Information
Hobbies and Interests
Sport
Timeline
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Mauro Farinelli

Mauro Farinelli

Milano

Summary

For several years, I have held the role of Sales Director at leading companies in the market. I'm capable of developing and implementing strategic sales plans by identifying company needs in relation to the market.

A goal-oriented manager with experience in the field and strong leadership skills.

My ability to delegate empowers and leverages the talent of the available resources.

Particularly attentive to simplifying procedures.

I'm currently looking to explore new professional challenges.

Overview

22
22
years of professional experience

Work History

Sales Director Italy

Diadora S.p.A.
05.2017 - 10.2024
  • Called to Diadora in 2017 to restructure the country (Italy) and reposition it to a more 'premium' status, consistent with the brand's history
  • My professional figure is sought mainly when a brand wants to implement new projects or change strategic direction
  • The sharing of objectives and constant communication with management favor my performance
  • Coaching, leading the team and salesforce, managing their operations to optimize performance, define my 'modus operandi'
  • I am not a centralizer; I prefer to plan and empower resources, helping them grow and supporting them when necessary
  • PR with key clients and partners is a central activity among my priorities
  • I base my actions on market analysis and adequate reporting to analyze the business, identify growth opportunities, and apply correct strategies
  • Budgeting, targeting, and forecasting activities are fundamental and consequent to the previous point
  • I believe that sales activities should always be coordinated with marketing strategies adopted to best promote the correct product lines; my role thus also includes coordinating these activities

Senior Regional Sales Manager

adidas group
01.2010 - 04.2017
  • The period at adidas Group was very formative, as it is the company where I was able to complete my training as a manager, become a 'Senior' figure, and complete my profile with the necessary skills to manage a 'Sales Directorate,' a goal later achieved at Diadora
  • Managing two brands as different in strategy and size as Adidas and Reebok, but operating in the same market, was the most interesting challenge to face

Field Manager

Reebok Italia Srl
04.2006 - 01.2009
  • During my time at Reebok, I developed my professional figure for the first time in a multinational; solid business management, sharing, and problem-solving were the skills I developed the most
  • Collaboration with colleagues in executing assigned tasks and developing the first important projects (e.g., importing 'Crossfit' into Italy) characterized this period

Country Manager

Kronos Sport
05.2005 - 04.2006
  • Kronos was a brief but interesting experience in a small-scale sports reality
  • I was immediately tasked with managing the business of the Italy country, a role that accelerated my growth and maturation as a manager
  • I applied an entrepreneurial vision, set medium- and long-term goals, and supervised the sales force, of which I was the manager

Area Manager Northern Italy

Lotto Sport Italia
04.2003 - 04.2005
  • With Lotto, I entered the sports sector for the first time in sales (I came from retail, from 'Longoni Sport' where I held the role of buyer)
  • I served as Junior AM for Northern Italy, and my tasks included:
  • Coordinating and managing a sales network of multi-mandate agents
  • Analyzing sales to identify areas for improvement and implement corrective actions to optimize the portfolio for which I was responsible

Education

Scientific High School Diploma -

Liceo Scientifico Cardano
Milan

Skills

  • Sales and brand building strategies development
  • Networking, and relationship building
  • Negotiation expertise
  • Goals and performance
  • Sales team training and leadership
  • KPI analysis

Personal Information

Date of Birth: 12/29/73

Hobbies and Interests

I am an athlete, hence my predisposition to organization and teamwork. I follow almost all sports and am an enthusiast and practitioner of beach volleyball. I love nature and mountain hikes.

Sport

I'm an athlete, I practice beach volley and I love walking in the mountains.

Timeline

Sales Director Italy

Diadora S.p.A.
05.2017 - 10.2024

Senior Regional Sales Manager

adidas group
01.2010 - 04.2017

Field Manager

Reebok Italia Srl
04.2006 - 01.2009

Country Manager

Kronos Sport
05.2005 - 04.2006

Area Manager Northern Italy

Lotto Sport Italia
04.2003 - 04.2005

Scientific High School Diploma -

Liceo Scientifico Cardano

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Mauro Farinelli