Mauro Franzosi

In charge of the whole portfolio of NIQ and GfK Solution & services to Retail clients - from Point Of Sales data from the Retail Panel - Consumer insights studies (purchase journey and consumer behaviour) - TV Advertising effectiveness studies - Sales Effectiveness - CRM enrichment - Consumer Target studies.

• Sales, Cunsulting, Market Consulting & Market Research

• Company Overview: http://www.gfk.com/
• In charge of the whole portfolio of GfK Solution & services to Retail clients - from Point Of Sales data from the Retail Panel - Consumer insights studies (purchase journey and consumer behaviour) - TV Advertising effectiveness studies - Sales Effectiveness - CRM enrichment - Consumer Target studies.
• Market Consulting & Market Research

• Company Overview: https://www.datalogic.com/
• SAM for the whole retail No Food customer base with a turnover of circa 3M Euro.
• Production of barcode readers, mobile computers, RFID sensors

• Company Overview: http://www.gfk.com/
• AM for the whole Retail customer base with a turnover base of more than 800K. Responsible for 4 Full time Employees: - 1 Account Executive - 2 Junior Account Executive - 1 Market Analyst
• Market Consulting & Market Research

• Company Overview: http://www.gfk.com/
• SAE for some of the most important retailer chains both generalist (hypermarket Despar, Carrefour, Auchan, Metro C & C, Selex - Famila) and specialist chains and websites active in consumer electronics such as Mediaworld, Amazon, Saturn, Expert & associated companies Unieuro, Comet, and other customers (such as Findomestic). My main tasks are: - Achieve annual sales target 800K - Achieve the objective to expand the customer base business - Head of Geo Marketing services for Retail Division - Head of CRM activities for Retail Division - Support the division of GfK Etilize a provider of technical sheets to retailers, Internet sites and insurance companies (Claim Manager service that permit to estimate the correct value to restore for a damaged electronic good) - Coordination with International Account Manager for commercial campaigns and international reporting support such as Mediamark, Amazon and Expert.
• Market Consulting & Market Research

• Company Overview: http://www.gfk.com/
• AE for some of the most important retailer chains both generalist (PAM hypermarkets, Carrefour Auchan, Metro C & C, Famila) and specialist chains and websites consumer electronics Mediaworld (Amazon, Saturn, Expert, Fnac) and other customers (such as Esprinet and Findomestic). My main tasks are: - Achieve annual sales target 250K - Achieve the objective to expand the customer base business - Head of Geo Marketing services - Head of CRM activities - Support the division of GfK Etilize a provider of data sheets to businesses of retail, Internet sites and insurance companies. - Coordination with International Account Manager for commercial campaigns and international reporting support - Market analysis for the main international players in the retail industry - Participation in the World of Retail Expo Paris - Participation in major trade fairs national international (IFA Berlin)
• Market Consulting & Market Research

• Company Overview: http://www.gfk.com/
• JAE for some of the most important retailer chains both generalist (PAM hypermarket: Carrefour Auchan, Metro C & C, Famila) and specialist (consumer electronics chains: Mediaworld, Saturn, Expert, Darty). My main tasks are: - Achieve annual sales target 50K - Achieve the objective to expand the customer base business - From January 2012 in charge of Geo Marketing service for the Retail Division - Sale of Micro Marketing analysis under the client's request with a focus on specific regional provincial areas with the support of GfK Geomarketing Geopigrafi software. - From January 2012 in charge of the development of the CRM platform for the retail division. - Ongoing support to its customer base in the consultation analysis of presentation of reports provided monthly and weekly realized under the client's request - Sale of competitive and pricing analysis. - Analysis of internal support and ad-hoc analysis - Creation and sale of dashboards for highlighting some key performance indicators (KPIs) and reports for evaluating the effectiveness of the marketing campaign - Support of GfK Etilize division provide of technical data sheets to retailers, Internet sites and insurance companies Main activities in support the evaluation of the average price for the proper liquidation of the product insured.
• Market Consulting & Market Research

• Company Overview: http://www.gfk.com/
• Support Account Executive for several back office activities In charge of set-up/roll out/maintenance and the activation of retail customers on the new platform and tools GfK StarTrack Portal and GSE in charge of on-site training to retailer customers.
• Market Consulting & Market Research

• Carry out competitive intelligence, sales analysis, data collection, customer profiling business development key areas - city presentation of project results, and carry out site inspection for new customers.
• Leisure & Tourism

• Book-keeping
• Accountability