MELANIA ALBANESE

Personal sabbatical year took in which I worked as freelance in the following fields:
Digital Marketing ● Tourism ● Event Organization

• Enhanced customer satisfaction and loyalty through optimized customer experiences
• Developed and implemented solutions-oriented strategies with regional partners to drive upselling
• Demonstrated strong account management skills, ensuring long-term account viability
• Led cross-functional teams to execute marketing initiatives, maintaining brand consistency across all channels
• Maximized product renewals and adoption rates, ensuring continued customer satisfaction

• Managed key accounts, consistently achieving sales targets and delivering exceptional customer service
• Mentored and supported new hires, showcasing advanced sales and business skills
• Assisted senior management in projects, improving processes, and sharing successful business cases

• Sold PPC advertising services to SMBs and large enterprises, driving revenue growth
• Developed strong relationships and conducted product demonstrations
• Assisted in the development and execution of brand strategies

• Successfully launched, tested, and transitioned a brand new Facebook Community Help Support project from beta to full worldwide implementation
• Managed and led a diverse international team of analysts, in four different countries, promoting collaboration, and driving project success
• Designed and developed comprehensive training programs for multiple teams, ensuring high performance and efficiency
• Mobilized cross-functional teams, facilitated training, and identified development needs to enhance talent

• Led the setup and execution of advertising campaigns for top brand and agency partners on Facebook
• Managed all aspects of campaign management, optimization, and reporting

• Analyzed account performances and provided marketing feedback to help clients achieve ROI goals
• Supported publishers in creating campaigns and coached new hires