Michela Macalli
Sports Marketing Manager
Casnigo,BERGAMO
Summary
,Focused Project Manager adept at planning, directing and maintaining continuous operations in various departments. Experienced in directing manufacturing employees and keeping efficient production in accordance with quality standards. Applying creative and analytical approach to operations for continuous process improvement. Skilled at identifying or anticipating problems and providing solutions. Excels through mentoring, training and empowering team to excel in performance.· Experience in high-level international sports marketing, especially in senior men's and women's football (soccer) league, but also in skiing and athletics, with more than 15 years of experience. Team Leader in sports management and marketing, event promotion (friendly tournament, conferences about girls rights in sport). Project management for the marketing of international sporting events and the hosting of companies, hospitality.
Overview
19
19
years of professional experience
11
11
years of post-secondary education
Work History
Ph. Education Prof from middle school to college
Ministero dell'Istruzione
Bergamo, Italy
07.2020 - Current
- Self-motivated, with a strong sense of personal responsibility.
- Proven ability to learn quickly and adapt to new situations.
- Skilled at working independently and collaboratively in a team environment.
- Worked well in a team setting, providing support and guidance.
- Excellent communication skills, both verbal and written.
- Worked effectively in fast-paced environments.
- Assisted with day-to-day operations, working efficiently and productively with all team members.
- Managed time efficiently in order to complete all tasks within deadlines.
- Worked flexible hours across night, weekend, and holiday shifts.
- Used critical thinking to break down problems, evaluate solutions and make decisions.
- Organized and detail-oriented with a strong work ethic.
- Developed and maintained courteous and effective working relationships.
- Proved successful working within tight deadlines and a fast-paced environment.
- Demonstrated strong organizational and time management skills while managing multiple projects.
PROJECT MANAGER
Federazione Italiana Giuoco Calcio
03.2016 - 06.2018
- Company Overview: Promoter Calcio SVILUPPO CALCIO FEMMINILE L.N.D.- F.IG.C
- Appointed PROJECT MANAGER for FIGC LOMBARDIA COMMITTEE as a 'NATIONAL PILOT PROJECT' dedicated to the development of women's football
- Support of professional clubs, from SerieC until SeriaA leagues, in their creation of women's categories.
- Support of the Youth Staff – GRASSROOTS: example organization of the annual tournament 'TORNEO COPPA QUARENGHI U15 women' (San Pellegrino, Italy) with 5 professional clubs and 1 amateur club
- Promoter Calcio SVILUPPO CALCIO FEMMINILE L.N.D.- F.IG.C
- Successfully managed multiple projects simultaneously by prioritizing tasks according to urgency, resource availability, and alignment with organizational goals.
- Planned, designed, and scheduled phases for large projects.
- Met project deadlines without sacrificing build quality or workplace safety.
- Established effective communication among team members for enhanced collaboration and successful project completion.
Hospitality Specialist
Infront Sports and Media AG Italia
06.2012 - 11.2016
- Boosted revenue growth by identifying and capitalizing on new business opportunities in emerging markets.
- Adapted creative assets for diverse global audiences, ensuring consistency across languages while remaining culturally sensitive.
- Monitored industry trends to stay ahead of competitors'' strategies, adjusting tactics as needed to maintain a competitive edge.
- Empowered regional teams by providing them with the necessary resources and support to execute successful marketing initiatives.
- Expanded global market presence by implementing comprehensive international marketing strategies.
- Established beneficial relationships with local influencers, driving positive word-of-mouth referrals and increasing brand credibility in new territories.
- Developed tailored marketing plans to attract key international clients and foster long-term relationships.
- Increased customer engagement by creating culturally relevant content and leveraging social media platforms.
- Enhanced brand awareness in target markets through well-executed promotional campaigns and public relations initiatives.
- Managed strategic partnerships with global distributors, expanding product reach and enhancing overall sales performance.
- Used CRM tools and reporting to track progress from lead to customer.
- Placed sales calls and developed strong business relationships with potential clients.
- Researched and applied understanding of cultural norms in other countries to create smooth, positive interactions.
- Developed and implemented marketing strategies for global markets.
- Cultivated professional relationships with high-value clients.
- Created and managed social media campaigns to increase brand engagement.
- Conducted market research to identify new opportunities and target markets.
- Executed comprehensive marketing plans that consistently achieved targets for increased revenue.
- Captured new customers by optimizing business strategies and launching products to diversify offerings.
- Secured long-term accounts by recommending strategies to promote brand effectiveness and highlight product benefits.
- Generated sponsorships with related and partnering entities to enhance marketing objectives.
- Wrote and distributed press releases to increase brand visibility.
- · Team Leader in sports management and marketing, event promotion (friendly tournament, conferences about girls rights in sport).
- · Project management for the marketing of international sporting events and the hosting of companies.
- · Ambassador for technical sports brands like GABEL https://search.app/NBskF1DhHEYhgBhu9
Marketing and Sports Management Soccer Players
ITALIAN SOCCER PLAYERS AGENCIES
Milano, Italy
12.2005 - 06.2008
- Company Overview: assistance of agents company.
- Adopted customer feedback in process and system improvement initiatives.
- Negotiation of international sponsorship contracts.
- Marketing and Sports Management Assistant, front and back office.
- Negotiated favorable contract terms for clients, securing competitive rates and coverage options.
- Cultivated strong relationships with industry professionals, leveraging connections to generate referrals and new business opportunities.
- Analyzed client portfolios to identify potential gaps in coverage, offering suitable recommendations based on individual needs.
- Called prospective clients in market area to explain products offered and qualify leads.
- Developed and implemented marketing strategies to maximize sales and attract new clients.
- Reviewed and executed confidential documents, contracts and disclosures.
- Reviewed property listings, interviewed potential clients, accompanied clients to properties and effectively communicated condition of sales.
- Followed by more than 20 professional players between SerieA and Ligue1.
- Responsibility for contracts of approximately from €1 million each.
- Coverage of the European Championships.
- Responsibility for team building and public relations.
- Informed clients of policies and procedures.
- Maintained accurate records of client communications, transactions, policies, and other relevant documentation for seamless operations within the agency.
- De-escalated and resolved customer complaints with punctual, polite and professional service.
- Delivered exceptional customer service by proactively addressing concerns and fostering a positive experience throughout all interactions.
- Maintained strong mental focus under pressure situations, enabling successful execution of crucial plays during games.
- Attended all practices on time with positive demeanor and willingness to work hard.
- Maintained drive and determination to obtain personal and team objectives and goals.
Education
Course - Project Management
IL SOLE 24 ORE
Milan, Italy 09.2024 - Current
MBA - Master II in Sports Management And Sociology
Università Statale Milano Bicocca
Milan, Italy 11.2005 - 09.2007
Motor Sciences, Physical Education Degree - Ph. Education Professor
Università Statale Di Milano
10.2000 - 04.2005
High School Diploma -
Liceo Linguistico Enrico Fermi
Bergamo, Italy 09.1995 - 07.2000
Skills
Project Management
Project Planning
Project planning and development
Project Scheduling
Strategic Planning
Client Relations
Customer Relations
Staff Management
Advanced problem solving
Document Management
Budget Control
Contract Management
Coaching and Mentoring
Conflict Management
Relationship Building
Team Collaboration
Creative Thinking
Languages
Italian
Bilingual or Proficient (C2)
French
Bilingual or Proficient (C2)
English
Advanced (C1)
Spanish
Advanced (C1)
Timeline
Course - Project Management
IL SOLE 24 ORE
09.2024 - Current
Ph. Education Prof from middle school to college
Ministero dell'Istruzione
07.2020 - Current
PROJECT MANAGER
Federazione Italiana Giuoco Calcio
03.2016 - 06.2018
Hospitality Specialist
Infront Sports and Media AG Italia
06.2012 - 11.2016
Marketing and Sports Management Soccer Players
ITALIAN SOCCER PLAYERS AGENCIES
12.2005 - 06.2008
MBA - Master II in Sports Management And Sociology
Università Statale Milano Bicocca
11.2005 - 09.2007
Motor Sciences, Physical Education Degree - Ph. Education Professor
Università Statale Di Milano
10.2000 - 04.2005
High School Diploma -
Liceo Linguistico Enrico Fermi
09.1995 - 07.2000
Quote
Every problem is a gift—without problems we would not grow.
Tony Robbins
Publications
Pianificazione e controllo, modelli e strumenti operativi, Ed. Il Sole 24 Ore, 2007.
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