Michele Coretti

- Full responsibility of Italy P&L and market share:

Total Gross Sales Revenue in market 2023 88.2mio € (+22% vs. PY)

Market share 2023: Value 33.4% (+0.4 pp vs PY), Volume 38.5% (-0.8 pp vs PY)

- As brand owner, manager of the distribution partner Coca-Cola HBC

- Responsible of leading the Annual Business Plan together with Coca-Cola HBC - volumes, turnover, numerical/weighted distribution, promo pressure, promo execution and market investments

- People management (direct reports):

6 people dedicated to the category development on the field

1 trade execution manager responsible of trade marketing (modern trade and out of home channels) and category management

1 business manager for Sicily/Malta and Albania.

- Successfully interaction and communication cross-functionally (Sales, Marketing, HR, Finance, Logistics and Legal) within Monster Energy EMEA organization.

- Responsible for the commercial strategy and development of the Modern Trade channel

- Responsible for the development of the annual business plan

- Manager of 5 National Account Managers (direct reports)

- Direct customer management Esselunga

- Responsible for negotiating the annual contracts of AUCHAN, CARREFOUR, FINIPER, METRO CASH AND CARRY and LIDL

- Responsible of 2 Key Account Manager Lombardy/Piedmont and 1 sell-out manager on Milan area

- Negotiation of II level agreements

- Yearly negotiation national agreement with AUCHAN, CARREFOUR, FINIPER, METRO CASH AND CARRY, LIDL.

- Direct responsibility of promo plan, activation and listing budget

- Responsible of international agreement with Auchan and Carrefour.

- Create promotional activities at point of sales and evaluate economic impacts

- Profitability analysis and elaboration of promotional plan for sales force

- Budget management for promotional activities, tailor made operations and special packaging for the biggest retailers (Auchan, Carrefour, Coop Italia and Esselunga)

- Direct relationships with sales force to illustrate/explain guidelines and Company procedures, assistance with completion of customer plans and monitoring achievement of objectives.

- Monthly monitoring of customer volumes/net sales/profits and product mix

- Elaborate customer plans and sales budget

- Quarterly P&L analysis

- Marketing and promo plan analysis

- Customer profitability.

- Auditing procedures of company P&L.

- Implementation and maintenance of Activity Based Costing

- Industrial cost and variance analysis

- Internal accounting.