Summary
Overview
Work History
Education
Skills
Timeline
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Mine Enüstün

Mine Enüstün

Managing Director
Istanbul

Summary

Strong and dependable candidate successful at managing multiple priorities with a positive attitude with proven abilities across all levels of organizational management. Talented in developing partnerships, overseeing personnel and developing tactical plans to meet strategic goals. Proven leader with significant background in specialty chemicals, personal care and life science products who is passionate about sustainability and D&I. . Willingness to take on added responsibilities to meet team goals.

Overview

28
28
years of professional experience
14
14
years of post-secondary education
1
1
Language

Work History

Managing Director

Croda, EEMEA
07.2018 - Current
  • Oversaw operations of regional delivery teams based in siz offices in charge of 78 countries and provided corrective feedback to achieve daily and long-term goals.
  • Worked closely with organizational leadership and board of directors to guide operational strategy.
  • Prepared annual budgets with controls to prevent overages.
  • Assisted in recruiting, hiring and training of team members.

Country Managing Director

Croda
10.2011 - 07.2018
  • Started up the operation of Croda as an LLC and build a successful team of Finance, Customer Services and Sales
  • Established trading customers from different segments including Personal Care, Health Care, Crop Care, Polymer Additives, Coating and Polymers, Geo-Tech and Lubricants and nurtured the relationships
  • Monitored office workflow and administrative processes to keep operations running smoothly.
  • Implemented business strategies, increasing revenue, and effectively targeting new markets.
  • Spearheaded successful business development initiatives aligned with company's strategy and core competencies.

Sales Manager

BASF
İstanbul
09.2009 - 10.2011
  • After Ciba’s acquisition by BASF joined the sales team, responsible for around 40 home care and technical formulator accounts and 5 distributors, managing a turnover around 25 million Euros
  • Grew sales and boosted profits, applying proactive management strategies and enhancing sales training.
  • Attended industry shows, conventions, and other meetings with primary mission of expanding market opportunities.

Segment Sales Account Manager

Ciba Specialty Chemicals, Home and Personal
Istanbul
06.2002 - 09.2009
  • Contacted regular and prospective customers and distributors to explain product features and solicit orders.
  • Consistently exceeded monthly sales quotas by more than 25% by pursuing leads and expanding prospect list.
  • Oversaw sales forecasting, goal setting and performance reporting for all accounts.
  • Represented the company in the Chemical Industry Association and led the governmental relations as a side function for the company
  • Worked as the marketing and sales lead power user during SAP implementation at Ciba Turkey

External Relations Manager/Marketing

Procter & Gamble
Istanbul
08.1995 - 04.2002
  • Responsibilities included Public, Corporate, Governmental and Scientific External Relations to build competitive advantage by managing, shaping and leveraging a positive business environment to form and protect the business and reputation of the company and its brands
  • Led different brand PR projects and sponsorships which include the agency selection, project creation and follow-up, budget management and evaluation
  • Experienced in crisis management and has an extensive know-how on regulatory compliance of different FMCG goods (import permission requirements, possible claims etc.)
  • Represented the company in various industry associations such as Çevko, Soap and Detergent Association, Cosmetics Association, YASED, and worked on specific projects such as EU harmonization
  • Led ER projects in Caucasian Republics (Azerbaijan, Georgia and Armenia)
  • Managed and coordinated a team of 3 people within the ER group.

Education

Master of Science - Polymer, Chemical Engineering

Bogaziçi University, Polymer Research Center
Istanbul
08.1993 - 06.1995

Bachelor of Science - Chemical Engineering

Bogaziçi University
Istanbul
08.1988 - 07.1993

Istanbul Erkek Lycee
Istanbul
09.1981 - 06.1988

Skills

Business Development

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Timeline

Managing Director

Croda, EEMEA
07.2018 - Current

Country Managing Director

Croda
10.2011 - 07.2018

Sales Manager

BASF
09.2009 - 10.2011

Segment Sales Account Manager

Ciba Specialty Chemicals, Home and Personal
06.2002 - 09.2009

External Relations Manager/Marketing

Procter & Gamble
08.1995 - 04.2002

Master of Science - Polymer, Chemical Engineering

Bogaziçi University, Polymer Research Center
08.1993 - 06.1995

Bachelor of Science - Chemical Engineering

Bogaziçi University
08.1988 - 07.1993

Istanbul Erkek Lycee
09.1981 - 06.1988

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