Mirella Andriano
Sutri
Overview
31
31
years of professional experience
Work History
EMEA Business / Portfolio Director
Sealed Air
12.2014 - 03.2023
- In charge of Protective Mailers, Aircellular and Packaging Foam product lines for EMEA
- Developed comprehensive project budgets, ensuring cost-effective resource allocation while maintaining quality standards.
- Marketing partnership : Develop short / long term business plan, ensure that we have the correct portfolio & service to allow Sales to execute growth programs
- Created a collaborative work environment that encouraged innovation, leading to the development of cutting-edge solutions for clients'' needs.
- Product Line stewardship: product presentation at trade shows, development of marketing collateral, product training etc..
- New products development : working together with R&D and SC, on new innovative solutions to be always ahead of competition
- Lead S&OP process: liaise with sales and manufacturing ; improve forecast accuracy
- Inventory management / SKU optimization
- Competitive Intelligence : evaluate competitive products, manufacturing platforms, develop plans to face competition
- Manufacturing / DMC optimization : lead projects with Supply Chain to reduce DMC, improve rates , capacity management etc..
- Liaise with Supply Chain, Sales, R&D , Customer Service in order to reach growth and profitability goals
European Product Manager
Sealed Air
12.2005 - 12.2014
- In charge of different product lines (Aircellular, Mailers, Packaging Foam, Priority Pak)
- Coordinate activity with Supply Chain, Sales and other functions of the business in order to achieve targets
EMEA Marketing Director
Sealed Air
03.2001 - 12.2005
- Coordinate marketing activity across all the different plants in Europe
- Worked with local marketing and communication team
- Liaise with SC, R&D, Sales and all the other functions of the business
- Developed marketing strategies
- Organized European meetings / exhibitions / events
EMEA Product Line Coordinator
Sealed Air
12.1997 - 03.2001
- Responsible for coordinating Protective Mailers business across Europe
- Harmonized product offer through all the different plants
- Supported Sales team in the field
- Worked with all the different business functions
Member of the board of directors
Tepak France
03.1995 - 12.1997
- Opened a new subsidiary of Tepak in France (headquarters in Italy)
- Conducted market and geographical research in order to identify the best location
- Worked with local authorities to build the plant / hire people and start activity
Export Manager
Tepak Italy
03.1993 - 12.1997
- Developed European distributor network for Protective Mailers
- Main markets: France, DACH, Scandinavia, UK , Iberia and Benelux
- Organized exhibitions
- Led sales activity also for mailers equipment
Export Sales Assistant
WMF AG
01.1992 - 06.1992
- 6 months internship after the University
- Sales assistent to the Export Manager, contacting with customers, coordinating marketing collateral, sales calls
Education
Internship -
Local Newspaper
Bachelor of Science in Business Administration and Marketing -
Università degli Studi di Torino
09.1991
Diplome d'études Internationales, Administration économique et sociale -
Université Jean-Mulin Lyon III
07.1990
Skills
- International Business
- Product Management
- Sales / Marketing strategy
- Business development
- Client Relationship Management
- Organizational Skills
- Excellent Communication
- Multitasking Abilities
- Teamwork and Collaboration
- Reliability
Personal Information
- Place of Birth: Torino
- Date of Birth: 12/06/66
- Nationality: Italian
- Driving License: yes
Hobbies and Interests
- Travel
- Read
- Sail
- Ski
- Horses
- Golf
Languages
Italian
Bilingual or Proficient (C2)
English
Advanced (C1)
French
Advanced (C1)
Spanish
Advanced (C1)
German
Advanced (C1)
Portuguese
Elementary (A2)
Additional Information
Personal interests :
- Traveling
- Reading
- Sailing
- Golf
- Ski
- Horses
Timeline
EMEA Business / Portfolio Director
Sealed Air
12.2014 - 03.2023
European Product Manager
Sealed Air
12.2005 - 12.2014
EMEA Marketing Director
Sealed Air
03.2001 - 12.2005
EMEA Product Line Coordinator
Sealed Air
12.1997 - 03.2001
Member of the board of directors
Tepak France
03.1995 - 12.1997
Export Manager
Tepak Italy
03.1993 - 12.1997
Export Sales Assistant
WMF AG
01.1992 - 06.1992
Internship -
Local Newspaper
Bachelor of Science in Business Administration and Marketing -
Università degli Studi di Torino
Diplome d'études Internationales, Administration économique et sociale -
Université Jean-Mulin Lyon III
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