Moha Yacini
Brussels
Summary
Dynamic Business Strategy Advisor with over 25 years of experience in driving strategic initiatives and transformational change within the air transportation sector. Proven ability to collaborate with C-suite executives to develop and implement comprehensive strategies that enhance operational performance and organizational effectiveness. Skilled at leveraging data-driven insights and best practices to facilitate change management and achieve measurable business impact. Committed to supporting clients in raising their operational standards and achieving ambitious goals through innovative solutions.
Overview
31
31
years of professional experience
1
1
Certification
Work History
Business Advisor to Europe Vice President of Human Resources
FedEx Express
Brussels
05.2018 - Current
- Developed and implemented business strategies aligned with corporate objectives, enhancing operational efficiency and driving high-impact transformation projects that support strategic goals
- Led comprehensive European Organization Health Assessments, improving processes and performance metrics through targeted interventions, fostering a culture of continuous improvement
- Played a key role in leading consultancy firms, including McKinsey, Deloitte, and KPMG, on high-impact transformation projects, leveraging their expertise to drive strategic initiatives and optimize organizational performance
- Executed strategic cost optimization initiatives, achieving a reduction of operational expenses, demonstrating a strong focus on financial stewardship and resource allocation
- Conducted market analysis, competitive assessments, and financial modeling to support strategic transformations
- Established a data-driven HR analytics framework, providing actionable insights that informed strategic decision-making and enhanced organizational performance
- Developed and managed the annual HR budget for Europe, totaling approximately $120 million, ensuring efficient allocation of resources and alignment with strategic priorities.
Organizational Development Advisor Europe Middle East and Africa
FedEx Express
01.2011 - 01.2018
- Led the integration of 2 midsize and 1 big company, more than 50k employees globally, focusing on organizational design and effectiveness, skills that can be leveraged to improve public sector organizational structures
- Led key projects in Organizational Design (OD) and Organizational Effectiveness (OE), delivering strategic recommendations that improved productivity by double digit
- Facilitated alignment with internal and external stakeholders, ensuring cohesive execution of strategic initiatives, a critical capability for navigating public sector complexities
- Assessed organizational needs and drove change management initiatives, resulting in the successful launch of multiple high-impact leadership programs that support strategic transformation.
Advisor to Europe Middle East and Africa Vice President of Sales
FedEx Express
01.2006 - 01.2011
- Partnered with Corporate Senior VP to develop and execute comprehensive EMEA and global sales strategies, aligning initiatives with overarching corporate objectives to enhance market positioning
- Developed data-driven EMEA sales strategies that resulted in an impressive increase in market share, leveraging analytics to identify growth opportunities and drive sales performance
- Led cross-functional project teams on key sales initiatives, including market expansions and new product launches, ensuring alignment with corporate objectives and operational excellence
- Monitored EMEA market trends and competitive landscape using a comprehensive market intelligence framework, delivering actionable insights to senior management to inform strategic decision-making
- Implemented a sales performance management system that defined clear goals, roles, and responsibilities for the EMEA sales team, driving accountability and results.
Advisor, Strategic Sales Enablement
FedEx Express
01.2002 - 01.2006
- Developed and implemented tailored learning solutions that improved sales team performance, resulting in an increase in customer satisfaction scores
- Led the design and rollout of the FedEx EMEA Learning Management System (LMS), aligning training initiatives with global objectives and enhancing employee development
- Collaborated with senior leadership to identify skill gaps and develop targeted training initiatives, significantly improving team productivity
- Developed data-driven model to identify and evaluate targeted education programs.
Senior Sales Analyst EMEA, Strategic Sales Planning and Analysis
FedEx Express
01.1994 - 01.2002
- Managed operational activities at a major FedEx hub, ensuring compliance with safety and regulatory standards while optimizing hub efficiency
- Supervised the loading and unloading of aircraft, performing weight and balance calculations to ensure safe and efficient operations
- Conducted post-flight activities, including verifying and filing all relevant documentation, and reporting operational information to relevant areas
- Assisted in operational planning and resource management, contributing to the overall effectiveness of hub operations and enhancing service delivery.
Education
Certificate in Problem Solving & Critical Thinking -
Cornel University
12.2024
Master of Business Administration (MBA) - Corporate Strategy & Project Management
United Business Institute (UBI)
01.2018
Post Graduate in International Marketing -
Institut des Hautes Etudes Commerciales (ICHEC)
01.2016
Skills
- Business Strategy
- Strategic Initiatives
- Transformational Change
- Collaboration
- Operational Performance
- Organizational Effectiveness
- Change Management
- Data-Driven Insights
- Best Practices
- Innovation
- Business Advisory
- Process Improvement
- Performance Metrics
- Cost Optimization
- Market Analysis
- Financial Modeling
- HR Analytics
- Budget Management
- Organizational Development
- Organizational Design
- Stakeholder Alignment
- Leadership Programs
- Sales Strategies
- Market Share Growth
- Market Intelligence
- Sales Performance Management
- Sales Enablement
- Learning Solutions
- Learning Management System (LMS)
- Skill Gap Analysis
- Sales Planning and Analysis
- Operational Efficiency
- Safety and Regulatory Compliance
- Resource Management
- Problem Solving
- Critical Thinking
Websites
Certification
- Organizational Design and Development, CIPD, UK
- ADKAR Model for Change Management (FedEx University)
- Project management from (ILI), PMI Exam Preparation, EHSAL School of Economics, (Belgium)
- Business Intelligence implementation certification, Business-Objects, (Belgium)
Personal Information
Title: Business Strategy Advisor
Awards
Two-time recipient of the FedEx Five Star Award for exceptional performance (only 5% of 250k worldwide employees are rewarded)
Timeline
Business Advisor to Europe Vice President of Human Resources
FedEx Express
05.2018 - Current
Organizational Development Advisor Europe Middle East and Africa
FedEx Express
01.2011 - 01.2018
Advisor to Europe Middle East and Africa Vice President of Sales
FedEx Express
01.2006 - 01.2011
Advisor, Strategic Sales Enablement
FedEx Express
01.2002 - 01.2006
Senior Sales Analyst EMEA, Strategic Sales Planning and Analysis
FedEx Express
01.1994 - 01.2002
Certificate in Problem Solving & Critical Thinking -
Cornel University
Master of Business Administration (MBA) - Corporate Strategy & Project Management
United Business Institute (UBI)
Post Graduate in International Marketing -
Institut des Hautes Etudes Commerciales (ICHEC)
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