Martina Sammaria
Milano.
Summary
Program Director with +12 years of Management experience in the Media Sector in leading Strategic Programmes. Strong skills in designing and implementing TV Content Strategic Initiatives, Business & Organizational change. Interested in new opportunities in the Media Sector: Programming, Business Transformation, Marketing & Sales
Overview
19
19
years of professional experience
Work History
Head of Programming Governance & PMO
Sky Italia
11.2021 - Current
- Responsible of TV Content Governance for Cinema, Entertainment and Free-to-air channels, including acquisitions and original productions
- Manage the Strategic Programs Portfolio by defining priorities, governance and driving the decision process with CEO and EVPs both at local and Group level
- Launched several editorial initiatives that increased TV Audience and revenues while decreasing costs up to -40%
- Support Programming EVP to manage the complexity, keeping an holistic view and ensuring Business Leaders to focus on the right priorities
Strategy & Business Transformation Senior Manager
Sky Italia
01.2019 - 10.2021
- Responsible of the coordination of Transformation programs from the idea generation, planning and through all the relevant phases of the initiatives until the delivery
- Management of Complex Cross-functional projects involving 200+ colleagues across Italy, UK and Germany
- Business impact analysis (quantitative and qualitative), define alternatives and drive scenario evaluation, being able to influence senior executives
- Presention of Programme update, findings and recommendation to CEO and Executive team
Customer Communication Manager
Sky Italia
02.2017 - 12.2018
- Development of Customer Communication Journeys for New Products and Marketing initiatives (ie launch of Sky Q, Sky Wi-Fi, DTT offer )
- Customer Communication new Governance model design (roles, responsabilities, processes). Definition and roll out of Tone of voice principles and Customer Experience values
- Responsible for Change Management and Internal communication activities aiming to spread Customer Experience values within the company
Customer Journey Design Senior Professional
Sky Italia
09.2014 - 01.2017
- Map E2E Customer Journeys to identify improvement areas or design the best CX before new processes' launch
- Identify improvement areas and align internal stakeholder to re-engineer processes and/or communications coherently with customer needs
- Review marketing materials and optimize direct interaction with customers through all touchpoints (in particular via Web, Retail and Customer Care)
Customer Experience Professional
Sky Italia
01.2012 - 08.2013
- Launched Net Promoter Score (NPS) monitoring and specific Voice of the Customer solution
- Customer feedback analysis and insights both on Operations and Programming
- Build-up Call-Center based caring activities on NPS Detractors, managing Call Center training and guidelines
Commercial Specialist Assistant
USA Consulate
02.2011 - 05.2011
- Scouting italian companies interested in importing and distributing U.S Companies' products;
- Support U.S Companies exhibiting to manage interactions with IT companies
- Market analysis; website’s contents' update
Marketing & Communication internships
I.G.V. Group
06.2005 - 09.2008
- 3 months working experience per year, main activities: Communication / Product Marketing assistant ; Commercial assistant (supporting the sales plan and canvass definition)
Press Office assistant
Volpe Editore
09.2006 - 10.2006
- Responsible for the stand on a major B2B trade show in Orlando (FL); Press office support
Education
Master’s Degree in Marketing, Communication And Media Studies - Marketing, Business Economics, Trade Marketing
Università Cattolica
Milan12.2011
Bachelor's Degree in Communication And Media Studies - Communication, Economics, Sociology, Journalism
Università Cattolica (Mi)
10.2005
Skills
- Strong presentation and communications skill
- Good confidence in interacting with Senior Stakeholders
- Results Driven and Customer Focused
Languages
Italian - mother tongue
English - Advanced
Timeline
Head of Programming Governance & PMO
Sky Italia
11.2021 - Current
Strategy & Business Transformation Senior Manager
Sky Italia
01.2019 - 10.2021
Customer Communication Manager
Sky Italia
02.2017 - 12.2018
Customer Journey Design Senior Professional
Sky Italia
09.2014 - 01.2017
Customer Experience Professional
Sky Italia
01.2012 - 08.2013
Commercial Specialist Assistant
USA Consulate
02.2011 - 05.2011
Press Office assistant
Volpe Editore
09.2006 - 10.2006
Marketing & Communication internships
I.G.V. Group
06.2005 - 09.2008
Master’s Degree in Marketing, Communication And Media Studies - Marketing, Business Economics, Trade Marketing
Università Cattolica
Bachelor's Degree in Communication And Media Studies - Communication, Economics, Sociology, Journalism
Università Cattolica (Mi)
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