Nathan Somerville

Key Responsibilities

• Develop and execute SEO strategies to increase organic traffic and engagement.
• Lead content creation efforts across platforms, focusing on SEO-driven copy for website and email marketing campaigns.
• Manage social media campaigns and influencer collaborations to increase brand awareness.
• Create promotional materials for digital and B2B communications.

Key Achievements

• Increased website traffic by 1200% MoM through SEO optimization and content improvements.
• Reduced user acquisition costs by 93% while improving conversion rates.
• Developed a successful cold email campaign with a 42.4% open rate and a 20.6% click rate.
• Managed a team of 200+ creators, producing over 1800 pieces of SEO-friendly content.

Key Responsibilities

• Managed the creation of digital assets for product launches and campaigns across 100 global markets.
• Developed content strategies that aligned with SEO goals and brand messaging.
• Coordinated marketing campaigns with retailers and distributors to ensure consistent messaging.

Key Achievements

• Increased product visibility by improving SEO performance and content distribution across key retail channels.
• Led product launch campaigns that exceeded sales expectations and community engagement.
• Managed the marketing and global release of 32 products over a 12 month period

• Managed SEO-driven content strategies for multiple brands across 12 accounts with over 1million followers.
• Collaborated with brand leaders, graphics and videography teams to produce content for social media and websites, improving engagement and search rankings.
• Oversaw influencer marketing campaigns and partnerships to increase brand awareness.

Key Achievements

• Played a key role in improving SEO rankings for brand websites, increasing organic traffic.
• Developed a brand voice and content guidelines for Music Tribe, leading to a more consistent and engaging online presence.

Marketing & Content Manager
Juno.co.uk & Junodownload.com — June 2012 – October 2018

Key Responsibilities

• Developed and executed SEO and content strategies to improve website traffic and conversion rates.
• Managed PPC campaigns, improving ROI and driving traffic to the online store segments.
• Led content creation for blogs, email newsletters, and on-site content

Key Achievements

• Boosted sales in key genres by 300%, driven by SEO improvements and targeted email campaigns.
• Increased Drum & Bass sales from £1,000 to £180,000 per month through effective content marketing and SEO strategies.
• Developed a strong brand awareness, growing engagement across external and internal platforms.