NAVEETA KALER LONGONI
Mantova
Summary
Senior Product Manager whom has expansive product lifecycle knowledge gained through work experience in North America , the Far East and Europe. Strong background in sales, trend research, sourcing, as well as developing strong client and supplier relations .
Overview
18
18
years of professional experience
1
1
Certification
Work History
Senior Product Manager
CASTOR SRL
Castellucchio
02.2022 - Current
- Product responsible for American luxury brands, Proenza Schouler and Tory Burch, in addition to the Italian label Sara Battaglia
- Main responsible for the communication between the teams based in New York and the transmission of information to our technical development and production team in Italy
- Close collaboration with designer, product manager and buyer abroad alongside our garment tech and production team to conceptualize development and finally deliver production in a timely manner
- Accountable for the full product life cycle from prototype to production sign off
- Supporting production team with quality control, in addition to following and communicating our progress based on the agreed production timeline.
Founder and Head of Creative
INDO - BOHO CREATIONS
Bergamo
08.2020 - 02.2022
- Rejoined start up company, which was my entrepreneurial pursuit to create a sustainable resort brand made in India
- Focus Issues - diminishing craftsmanship skills, wellbeing of the workers, hazardous chemicals and pollution.
Product Manager
NEXT SOURCING
Shanghai
06.2019 - 04.2020
- In charge of jackets range for women, men and kids in addition to mens and boys swim
- Managed and collaborated closely with my product development team
- Responsible for presenting and showcasing our offers during the UK’s buying trips
- Developed our internal range, shopped the market for newness and initiated trend and shop reports for the UK team
- Praised for being proactive and bringing forward fresh ideas to NEXT
- Inspiration trips in Seoul, Tokyo, Hong Kong and London.
Founder and Head of Creative
INDO - BOHO CREATIONS
Shanghai
03.2017 - 06.2019
- Responsible for the concept creation of this ladies sustainable resort brand, made and designed in India
- Woven Product Range made from natural fibers and dyes as well as traditional printing, weaving and hand crafted techniques
- Independently sourced fabrics, trims and garment suppliers in Delhi and the Rajasthan region
- Globally sold in China, Canada, Italy, France, Greece and Cyprus.
Freelance Consultant
PEAK APPAREL LIMITED
Shanghai
02.2018 - 07.2018
- Product developer, fabric and material sourcing specialist within China
- Focus clients - French kids wear brand Orchestra and British kids wear brand NEXT
- Product Range - woven and knitted garments.
Assistant Product Manager
LI & FUNG TRADING
Shanghai
10.2013 - 12.2016
- Product developer responsible for women, men and kids wear clients in North America, Europe, Israel and India
- Focus clients - Zara, Promod, MCS, Castro and Raymond
- Focus categories - 60% woven, 30% jersey and 10% knitwear
- Responsible for sourcing and preparation of fabric and trims boards
- Responsible for trend research and executing capsule collections for our various clients
- Inspiration trips to Paris, Hong Kong and Tokyo.
Head Ladies Buyer
PUSCH
Calgary
01.2012 - 12.2012
- Coordinated and providing merchandising plan as well as product knowledge support for the 5 retail shops
- Accomplished full scope of product development and branding for the newly developed in house brand “brch” (bir-ch)
- In contact with overseas garment suppliers in China
- Launched marketing campaigns for the introduction of the new line via look books and runways shows.
Product Developer
VERO MODA, BESTSELLER
Milan
05.2011 - 10.2011
- Responsible for France, Italy, Belgium, Canada and the UK markets
- Responsible for analyzing category gaps per month/country
- Souricng and updating commercial shapes of our competitors
- Worked closely with the Danish design team to implement new ideas into the range
- Conveying the new trend forecast and selling newly developed styles to the territories.
Brand Manager
ONLY, BESTSELLER
Montreal
12.2009 - 10.2010
- Outstanding relationship with existing Vero Moda client base allowed me to easily introduce ONLY to them and almost triple the sales for the Only division
- Drove the brand forward by challenging existing ideas and developing new ones
- Responsible for managing and developing the sales representatives though sales tools and training
- Sales forecasting and budget planning.
Sales Representative
VERO MODA, BESTSELLER
Montreal
09.2005 - 12.2009
- Quarterly Buying Trips to DK where we participated in the pre-product meetings among designers and the purchasing department
- First sales representative to open all new accounts within Central and Western Canada
- Proved to be the most profitable sales representative on the women’s side by increasing Vero Moda’s sales by 94% (2006-2009)
- Competitor market research; sourcing product and selling our private program to wholesale customers
- Identified commercial styles in season and re-cut them in order to maximize the current trends product life cycle.
Education
Fashion and Sustainability: Understanding Luxury Fashion in a Changing World, Certificate -
London College of Fashion And Kering
02.2024
Fashion Sustainability: Shaping Fashion’s Future, Micro-credential -
Institut Français de la Mode
07.2021
Fashion Merchandising, A.E.C -
International Academy of Design and Technology
01.2005
Bachelor of Commerce Program -
University of Calgary
01.2003
Skills
- Innovative and creative
- Sharp eye for detail
- Trend Analysis
- Product Lifecycle Management
- Sales and merchandising
- Adaptable and self-driven
- Accountable decision maker
- Team-orientated personality
- Business relationship management
Certification
- RYS 200 Yoga, 2017, Universal Yoga Center, Goa, India
- RYS 300 Yoga, 2019, Vasishta Yoga Research Foundation, Kerala, India
- Reiki Level 1, 2016, Aspire Health Holistic, Shanghai, China
Portfolio And References
Available upon request
Languages
- English, Native
- French, B2
- Italian, B2
- Spanish, B1
Timeline
Senior Product Manager
CASTOR SRL
02.2022 - Current
Founder and Head of Creative
INDO - BOHO CREATIONS
08.2020 - 02.2022
Product Manager
NEXT SOURCING
06.2019 - 04.2020
Freelance Consultant
PEAK APPAREL LIMITED
02.2018 - 07.2018
Founder and Head of Creative
INDO - BOHO CREATIONS
03.2017 - 06.2019
Assistant Product Manager
LI & FUNG TRADING
10.2013 - 12.2016
Head Ladies Buyer
PUSCH
01.2012 - 12.2012
Product Developer
VERO MODA, BESTSELLER
05.2011 - 10.2011
Brand Manager
ONLY, BESTSELLER
12.2009 - 10.2010
Sales Representative
VERO MODA, BESTSELLER
09.2005 - 12.2009
Fashion and Sustainability: Understanding Luxury Fashion in a Changing World, Certificate -
London College of Fashion And Kering
Fashion Sustainability: Shaping Fashion’s Future, Micro-credential -
Institut Français de la Mode
Fashion Merchandising, A.E.C -
International Academy of Design and Technology
Bachelor of Commerce Program -
University of Calgary
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