Nicolò Para

Defining Americas buying strategy across all product categories

• Placing buying orders across categories (Footwear, Accessories, RTW) & gender for assigned Region(Americas) – DOS distribution
• Owner of region product strategy for assinged Region(Americas) and Subregion (North America and Latam)
• Cooperate with Milan HQ in order to follow Company Strategy
• Provide feedback to HQ Merchandising Team about market needs and competitors activities
• Develop Sales Analysis by Product/Category/ Region providing Feedbacks on Possible actions
• Monitor sales perfomermance of all categoires/product projects by store and SKU on a daily basis
• Managing Reatil and VIP clients requests
• Product Training in store
• Providing commercial guidelines to store about priority/focus of product
• Store Visit and Market Research Activities

Front and back office experience in the Fast Fashion leading group, defining and implementing the global shoes visual merchandising strategy

• Defining VM strategy based on sales strategy
• Implementing the VM strategy by preparing coordination and campaign manuals
• Coordinating pilot store product setups twice a month
• Reporting VM results to stakeholders
• Coordinating VM for new store openings and rebranding

Back office experience in the Fast Fashion leading group, defining and implementing the shoes sales strategy in Western Europe with a special focus on Italy

• Defining sales strategy and adapting the shoes collection according to target markets
• Deploying the defined strategy to stakeholders: buyers, designers, finance, distribution, store directors
• Analysing short- and long-term sales for product families / mix and store
• Adapting sales strategy according to results
• Visiting target countries according to business needs (store visits, market research, new store openings)

Delivering the “Prada luxury experience” to the brand's clientele in the Bags Department in one of the most luxurious department store on Heart, Harrods

• Assisting clients in the selection and purchasing of items (face to face, over the telephone, through Prada CRM system)
• Exceeded sales target by 20%
• Business overview, analysis, and reporting of sales performance
• Involved in the VM setups (Ready to wear and Luxury Accessories)

Assisting Clients and providing them the “experience” in a Luxury World Class department store, Harrods, delivering an impeccable customer service in the luxury accessories department

• Assisting clients in the selection and purchasing of items
• Sales reporting to Harrods Buyers and Givenchy Head Office
• Exceeded sales target by 32%
• Knightsbridge Club award for exceptional customer service

Working in a Fast Fashion leading brand dos,implementing the sales strategy through agile customer service, and by following the visual merchandising guidelines to maximize product sales

• Ensuring all new stock is merchandised according to company guidelines and standards
• Assessing sales floor capacity and replenishment strategy based on sales reports
• Increasing sales by displaying the products according to the latest trends and customer needs