Work force management
Nicola Reina
Divisional Sales Manager Retail & Wholesale
Naples
Summary
Seeking to apply my skills and acquired knowledge in a field management position within a multinational organization.
Energetic and results-driven professional with strong aptitude for leadership and team collaboration. Possesses in-depth understanding of sales strategies and market analysis, coupled with proficiency in CRM software and data-driven decision making. Committed to driving revenue growth and fostering long-term client relationships.
Developed leadership and strategic planning skills in fast-paced sales environment. Effective at team management, client relationship building, and driving revenue growth. Seeking to transition into new field where these skills can be leveraged for impactful results.
Overview
16
16
years of professional experience
9
9
years of post-secondary education
3
3
Language
Work History
Divisional Sales Manager
Pandora
Napoli
01.2024 - Current
- Expanded market reach by identifying new business opportunities and forging strategic partnerships.
- Developed and executed targeted marketing campaigns for increased brand visibility and customer acquisition.
- Mentored junior staff members, fostering a positive work environment that encouraged professional development and career advancement.
- Streamlined internal communication channels for better collaboration between departments, ultimately increasing overall efficiency within the division.
- Adapted quickly to changing market conditions by adjusting strategies accordingly ensuring sustained growth even during challenging periods.
- Implemented comprehensive training programs for the sales team, resulting in improved performance metrics across the board.
- Contributed valuable insights to the development of corporate sales strategies, leveraging regional expertise to support overall business objectives.
- Exceeded annual sales targets consistently, driving significant revenue growth for the division.
- Analyzed market trends to inform strategic decision-making and ensure a competitive edge in the industry.
- Led a high-performing sales team, ensuring consistent achievement of sales targets and KPIs.
- Conducted regular team meetings to review progress, address challenges, and share best practices.
- Optimized sales processes through regular review, feedback, and continuous improvement initiatives.
- Built relationships with customers and community to establish long-term business growth.
- Resolved problems with high-profile customers to maintain relationships and increase return customer base.
- Collaborated with upper management to implement continuous improvements and exceed team goals.
- Prepared sales presentations for clients showing success and credibility of products.
- Increased profit margins by effectively controlling budget and overhead and optimizing product turns.
- Coached and promoted high-achieving sales and account management employees to fill leadership positions with qualified staff and boost company growth.
- Collaborated cross-functionally with headquarters, regional and other teams nationally to maintain consistent message and experience.
- Collaborated with cross-functional teams to develop innovative products and services tailored to the needs of the market.
- Established strong rapport with key stakeholders by representing the company both in wholesale and franchising channels.
Regional Sales Manager
Pandora
Napoli
01.2020 - 12.2023
- Developed and maintained positive relationships with clients in assigned sales territories.
- Organized regular sales meetings, providing comprehensive updates on market trends, competitor analysis, and new product developments.
- Managed team of 7 store manager and consistently achieved high sales targets.
- Expanded market share within the region by identifying growth opportunities and collaborating with cross-functional teams.
- Achieved regional sales objectives by coordinating sales team, developing successful strategies, and servicing accounts to strengthen business relationships.
- Contacted key accounts regularly and achieved high satisfaction scores by routinely re-assessing needs and resolving conflicts.
- Cultivated strong partnerships with distributors and retailers to increase product visibility and drive sales volume.
- Ensured customer satisfaction by addressing inquiries promptly, resolving issues, and providing exceptional service.
- Resolved problems with high-profile customers to maintain relationships and increase return customer base.
- Compiled and analyzed data to determine approaches to improve sales and performance.
- Increased regional sales by implementing strategic marketing plans and nurturing key client relationships.
Store General Manager
Pandora Italy S.r.l.
Napoli
03.2017 - 12.2019
- Developed and executed successful sales strategies to increase revenue and meet company targets.
- Hired, trained and retained high quality team members.
- Streamlined inventory control processes to ensure accurate stock levels, minimize excess inventory, and reduce carrying costs.
- Improved customer satisfaction ratings through excellent service, timely problem resolution, and effective communication.
Store Manager
Polo Ralph Lauren
Napoli
07.2012 - 02.2017
- Supports the communication and execution of the corporate retail strategy; drives a 'customer first' culture and leads the team to maximize store performance and profitability both in the short and long term
- Establish the Brand and communicates the philosophy through: Partner with the GM to provide regular coaching and training of the team
- Assist with managing the store environment to ensure it represents the brand, complies with visual directives and is effectively maintained
- Act as a brand ambassador within the store and in the local business community
- Support the achievement of the store commercial goals through: Meeting and exceeding sales target and managing expenses to budget
Store Manager
Nike Retail B.V.
Napoli
12.2010 - 07.2012
- Improved customer satisfaction through staff training in customer service and product knowledge.
- Maximized sales and minimized shrinkage through excellent customer service and adherence to standard practices.
- Maximized sales by creating innovative visual merchandising displays and store layouts.
- Managed store employees successfully in fast-paced environment through proactive communication and positive feedback.
Store Manager
Oviesse S.p.a. (Gruppo Coin)
Milan
05.2009 - 11.2010
- Managed daily operations to ensure smooth functioning of the store, maintaining a clean, safe environment for customers and employees.
- Managed inventory control, cash control, and store opening and closing procedures.
- Assisted with hiring, training and mentoring new staff members.
Senior Account Manager
Ogi Advertising s.r.l.
Napoli
01.2009 - 05.2009
- Being responsible to initiate new relations with new potential business partners
- Manage the existing customers bridging the gap between the client and the creative office
- Being responsible to create and maintain the clients' database and also manage the relations with clients already present within the European territory
- Business or sector: Marketing and communication
- Sold new products and services and developed new accounts to maximize revenue potential.
- Developed deep knowledge of customer businesses and relationship to company objectives.
Education
Degree in Communication and Marketing - Brand Communication - Advertisement - Marketing - Economics and sociology
Istituto Universitario Suor Orsola Benincasa
Napoli 10.2005 - 10.2008
High School Diploma - Economics - Business Administration and Law
Istituto Tecnico Commerciale - A. Serra (I.G.E.A.)
Napoli 01.1995 - 01.2001
Skills
Personal Information
- Date of Birth: 10/28/82
- Gender: Male
- Nationality: Italian
Accomplishments
- Supervised team of 420staff members.
- Achieved sell out monitoring by introducing BI software for WHL channel.
Software
Microsoft Office
SAP
AI - Copilot - Chat GPT
Interests
Action Sports
Art
Music
Finance & investments
Snowboard, surf and trekking
Outside of work, I’m passionate about outdoor sports and adventure, particularly snowboarding, surfing, and trekking. These activities have taught me resilience, adaptability, and a strong sense of discipline—skills I bring into my professional life. Whether navigating unpredictable waves, tackling challenging mountain trails, or carving down snowy slopes, I’ve developed a mindset geared toward problem-solving, persistence, and staying calm under pressure. These hobbies also reflect my love for nature, a drive to continually push my limits, and an appreciation for teamwork and planning in dynamic environments.
Languages
Italian
Bilingual or Proficient (C2)
English
Advanced (C1)
Spanish
Upper intermediate (B2)
Timeline
Divisional Sales Manager
Pandora
01.2024 - Current
Regional Sales Manager
Pandora
01.2020 - 12.2023
Store General Manager
Pandora Italy S.r.l.
03.2017 - 12.2019
Store Manager
Polo Ralph Lauren
07.2012 - 02.2017
Store Manager
Nike Retail B.V.
12.2010 - 07.2012
Store Manager
Oviesse S.p.a. (Gruppo Coin)
05.2009 - 11.2010
Senior Account Manager
Ogi Advertising s.r.l.
01.2009 - 05.2009
Degree in Communication and Marketing - Brand Communication - Advertisement - Marketing - Economics and sociology
Istituto Universitario Suor Orsola Benincasa
10.2005 - 10.2008
High School Diploma - Economics - Business Administration and Law
Istituto Tecnico Commerciale - A. Serra (I.G.E.A.)
01.1995 - 01.2001
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