Summary
Overview
Work History
Education
Skills
Websites
Languages
Timeline
Generic

Novella Scalera

Milan

Summary

  • Results-driven Product and Marketing expert with 15+ years experience in B2C and B2B product strategy, value propositions creation and product marketing activities across European markets
  • Demonstrated prowess in achieving exceptional outcomes through strategic planning, fostering cross-functional partnerships and providing impactful guidance
  • Skilled in recognizing market trends, harnessing data-driven insights and executing actionable strategies to maximize organizational success
  • Proficient in cultivating enduring client relationships also with tech giants and market stakeholders committees (JIC), delivering unrivaled customer experiences.

Overview

18
18
years of professional experience

Work History

Cross-media Product Strategy Leader - Europe

Nielsen
08.2021 - Current
  • Lead strategy and management of a suite of market research products for audience measurement across Europe
  • Coordinated cross-functional teams (Sales, Tech, Legal, Comms) to design solutions, create product value propositions, launch new product/features to achieve company-wide goals
  • Developed and executed strategic plans for business growth, resulting in increased revenue and market share.

Digital Product Leader - International West Markets

Nielsen
03.2015 - 07.2021
  • Successfully supervised and coordinated the implementation of digital measurement solutions throughout EMEA and Latin America.
  • Spearheaded the effective delivery and optimization of Nielsen's digital measurement offerings across diverse markets.
  • Collaborated closely with cross-functional teams to ensure seamless execution of digital product strategies.
  • Leveraged extensive industry knowledge and expertise to drive innovation and
    improvement of digital measurement products.
  • Proactively identified and capitalized on new business opportunities to expand Nielsen's digital product footprint in EMEA region.

Product Marketing Manager - Europe

Yahoo!
01.2012 - 02.2015
  • Increased product awareness of Yahoo! Mail and Yahoo! mobile apps by developing and executing targeted marketing campaigns.
  • Enhanced brand positioning through comprehensive market research and competitor analysis.
  • Launched new products successfully by collaborating with cross-functional global teams on go-to-market strategies.

Country Marketing Manager

Yahoo
05.2006 - 12.2011
  • Increased brand awareness of Yahoo! web portal by developing and implementing strategic marketing campaigns
  • Boosted traffic through the creation of engaging digital campaigns and targeted advertising strategies.
  • Managed social media accounts for optimal audience engagement and increased online presence.
  • Analyzed market trends to identify new opportunities, adjusting marketing plans accordingly for maximum effectiveness.

Assistente alla cattedra di E-culture

IULM University
09.2005 - 12.2007

Education

Scienze e Tecnologie della Comunicazione, Editoria Multimediale -

IULM University
01.2005

Skills

  • Problem Solving
  • Strategic Planning
  • Cross-functional Collaboration
  • Negotiation skills
  • Priority Management
  • Influencing Others
  • Analytical Thinking
  • Project Management
  • Organizational Skills
  • Multicultural Awareness
  • Decision Making
  • Public Speaking
  • Goal-Oriented

Languages

English
Bilingual or Proficient (C2)
French
Elementary (A2)

Timeline

Cross-media Product Strategy Leader - Europe

Nielsen
08.2021 - Current

Digital Product Leader - International West Markets

Nielsen
03.2015 - 07.2021

Product Marketing Manager - Europe

Yahoo!
01.2012 - 02.2015

Country Marketing Manager

Yahoo
05.2006 - 12.2011

Assistente alla cattedra di E-culture

IULM University
09.2005 - 12.2007

Scienze e Tecnologie della Comunicazione, Editoria Multimediale -

IULM University

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