Results-driven Product and Marketing expert with 15+ years experience in B2C and B2B product strategy, value propositions creation and product marketing activities across European markets
Demonstrated prowess in achieving exceptional outcomes through strategic planning, fostering cross-functional partnerships and providing impactful guidance
Skilled in recognizing market trends, harnessing data-driven insights and executing actionable strategies to maximize organizational success
Proficient in cultivating enduring client relationships also with tech giants and market stakeholders committees (JIC), delivering unrivaled customer experiences.
Overview
18
18
years of professional experience
Work History
Cross-media Product Strategy Leader - Europe
Nielsen
Milan
08.2021 - Current
Lead strategy and management of a suite of market research products for audience measurement across Europe
Coordinated cross-functional teams (Sales, Tech, Legal, Comms) to design solutions, create product value propositions, launch new product/features to achieve company-wide goals
Developed and executed strategic plans for business growth, resulting in increased revenue and market share.
Digital Product Leader - International West Markets
Nielsen
Milan
03.2015 - 07.2021
Successfully supervised and coordinated the implementation of digital measurement solutions throughout EMEA and Latin America.
Spearheaded the effective delivery and optimization of Nielsen's digital measurement offerings across diverse markets.
Collaborated closely with cross-functional teams to ensure seamless execution of digital product strategies.
Leveraged extensive industry knowledge and expertise to drive innovation and
improvement of digital measurement products.
Proactively identified and capitalized on new business opportunities to expand Nielsen's digital product footprint in EMEA region.
Product Marketing Manager - Europe
Yahoo!
Milan
01.2012 - 02.2015
Increased product awareness of Yahoo! Mail and Yahoo! mobile apps by developing and executing targeted marketing campaigns.
Enhanced brand positioning through comprehensive market research and competitor analysis.
Launched new products successfully by collaborating with cross-functional global teams on go-to-market strategies.
Country Marketing Manager
Yahoo
Milan
05.2006 - 12.2011
Increased brand awareness of Yahoo! web portal by developing and implementing strategic marketing campaigns
Boosted traffic through the creation of engaging digital campaigns and targeted advertising strategies.
Managed social media accounts for optimal audience engagement and increased online presence.
Analyzed market trends to identify new opportunities, adjusting marketing plans accordingly for maximum effectiveness.
Assistente alla cattedra di E-culture
IULM University
09.2005 - 12.2007
Education
Scienze e Tecnologie della Comunicazione, Editoria Multimediale -
Leader - Product Strategy and Product Management for Europe at Western UnionLeader - Product Strategy and Product Management for Europe at Western Union
<ul><li>Roles and Responsibilities</li><li>Hiring and team building</li><li>Managing team’s career progression and performance reviews</li><li>Managing Performance improvement plan and firing</li><li>Mentoring</li><li>Product roadmap planning and execution</li><li>Accountability of the entire delivery execution including the risk mitigation planning.</li><li>Stakeholder management</li><li>Adhering to Apple Privacy and Security Guidelines for platform</li><li>Design and implementation of new architectures and solutions to manage all online services for AdXchange in Apple Ads.</li><li>Design and implementation of new architectures and solutions deliver Budget experimentation in Apple Ads</li><li>Design and implementation of new architectures and solutions to manage data for Ad Platform.</li><li>Creating and maintaining all the data and analytics and revenue pipelines for Ad Platforms</li><li>Driving the solution for data ingestions and data processing across Ad platform</li><li>Defining the Strategy for data governance and data access</li><li>Collaboration with business to deliver relevant data and insight for our strategy and decisions.</li><li>Managing storage, processing, copy/synchronization etc. appropriate to scale</li><li>Enabling machine learning and algorithm groups by proving them right frameworks and data</li><li>Advancing team’s design methodology and quality programming practices and evangelize those techniques across Ad platform.</li><li>Deliveries</li><li>Setup 8+ member team to design and deliver Budget Allocation and Budget experimentation.</li><li>Leading Ad Delivery services team, responsible for delivering various capabilities like query understanding, targeting, fraud etc.</li><li>Delivered and Lead Design for observability for budget, and data platform in Ad platform.</li><li>Setup 11+ members high performing team to handle various business needs such as analytics and micro services for Display Advertising as well as Data Platform</li><li>Instrumental in driving Data Platform throughout the SDLC from inception, design, development, testing and deployment.</li><li>Instilled a strong team culture of high-quality delivery by constructive feedback, cross collaboration, focus and motivation.</li><li>Delivered Realtime and Batch Platform with various integrations</li><li>Delivered new DIP design for Data Platform</li><li>Delivered design of all the components of Data processing platform</li><li>Transitioned Display data work to India seamlessly and delivered many critical business impacting features and organizational security initiatives.</li><li>Closely worked with various stakeholders to understand the requirements which resulted into efficient remote work culture.</li><li>Seamless Display execution and set up best practices for 24X7 production on-call.</li><li>Tools and Technologies</li><li>AWS, S3, Kafka, Spark, Hadoop, EMR, Hive, Scoop, Flume, Cassandra, Airflow, Oozie, Gobblin, Schema Store, Icloud, Grafana, Kubernetes, Vertica, Alation, snowflake, druid, Iceberg, Java, Scala, IntelliJ, Oracle, MySql, Git, RIO, Spinnaker, Elastic cache, Grpc, Agile.</li></ul> at Apple - Adplatform<ul><li>Roles and Responsibilities</li><li>Hiring and team building</li><li>Managing team’s career progression and performance reviews</li><li>Managing Performance improvement plan and firing</li><li>Mentoring</li><li>Product roadmap planning and execution</li><li>Accountability of the entire delivery execution including the risk mitigation planning.</li><li>Stakeholder management</li><li>Adhering to Apple Privacy and Security Guidelines for platform</li><li>Design and implementation of new architectures and solutions to manage all online services for AdXchange in Apple Ads.</li><li>Design and implementation of new architectures and solutions deliver Budget experimentation in Apple Ads</li><li>Design and implementation of new architectures and solutions to manage data for Ad Platform.</li><li>Creating and maintaining all the data and analytics and revenue pipelines for Ad Platforms</li><li>Driving the solution for data ingestions and data processing across Ad platform</li><li>Defining the Strategy for data governance and data access</li><li>Collaboration with business to deliver relevant data and insight for our strategy and decisions.</li><li>Managing storage, processing, copy/synchronization etc. appropriate to scale</li><li>Enabling machine learning and algorithm groups by proving them right frameworks and data</li><li>Advancing team’s design methodology and quality programming practices and evangelize those techniques across Ad platform.</li><li>Deliveries</li><li>Setup 8+ member team to design and deliver Budget Allocation and Budget experimentation.</li><li>Leading Ad Delivery services team, responsible for delivering various capabilities like query understanding, targeting, fraud etc.</li><li>Delivered and Lead Design for observability for budget, and data platform in Ad platform.</li><li>Setup 11+ members high performing team to handle various business needs such as analytics and micro services for Display Advertising as well as Data Platform</li><li>Instrumental in driving Data Platform throughout the SDLC from inception, design, development, testing and deployment.</li><li>Instilled a strong team culture of high-quality delivery by constructive feedback, cross collaboration, focus and motivation.</li><li>Delivered Realtime and Batch Platform with various integrations</li><li>Delivered new DIP design for Data Platform</li><li>Delivered design of all the components of Data processing platform</li><li>Transitioned Display data work to India seamlessly and delivered many critical business impacting features and organizational security initiatives.</li><li>Closely worked with various stakeholders to understand the requirements which resulted into efficient remote work culture.</li><li>Seamless Display execution and set up best practices for 24X7 production on-call.</li><li>Tools and Technologies</li><li>AWS, S3, Kafka, Spark, Hadoop, EMR, Hive, Scoop, Flume, Cassandra, Airflow, Oozie, Gobblin, Schema Store, Icloud, Grafana, Kubernetes, Vertica, Alation, snowflake, druid, Iceberg, Java, Scala, IntelliJ, Oracle, MySql, Git, RIO, Spinnaker, Elastic cache, Grpc, Agile.</li></ul> at Apple - Adplatform
<ul>
<li>Led a cross-functional team on the development and delivery of a custom CMS platform for <strong>Jagran New Media</strong>, streamlining editorial workflows and improving content publishing efficiency.</li>
<li>Managed end-to-end project lifecycle: sprint planning, backlog grooming, resource allocation, task prioritization, and delivery tracking.</li>
<li>Acted as the main point of contact between internal teams and client stakeholders.</li>
<li>Conducted product demos, client visits, and requirement walkthroughs.</li>
<li>Took ownership of UAT planning, coordination, and successful sign-offs.</li>
<li>Led the QA team and ensured high product quality through thorough manual and automation testing strategies.</li>
<li>Prepared technical documentation, project updates, and reporting dashboards for internal and client use.</li>
</ul> at Tatvic Analytics Pvt. Ltd.<ul>
<li>Led a cross-functional team on the development and delivery of a custom CMS platform for <strong>Jagran New Media</strong>, streamlining editorial workflows and improving content publishing efficiency.</li>
<li>Managed end-to-end project lifecycle: sprint planning, backlog grooming, resource allocation, task prioritization, and delivery tracking.</li>
<li>Acted as the main point of contact between internal teams and client stakeholders.</li>
<li>Conducted product demos, client visits, and requirement walkthroughs.</li>
<li>Took ownership of UAT planning, coordination, and successful sign-offs.</li>
<li>Led the QA team and ensured high product quality through thorough manual and automation testing strategies.</li>
<li>Prepared technical documentation, project updates, and reporting dashboards for internal and client use.</li>
</ul> at Tatvic Analytics Pvt. Ltd.