Olena Pyshna
Narbonne
Summary
Energetic and practiced executive expands company horizons through accurate understanding of industry direction and trends. Wide experience strategizing on growth and development opportunities. Collaborates with industry professionals to understand client and broader market needs and trends, building procedures for strategic development, portfolio and project management to increase business volume and company presence.
Overview
18
18
years of professional experience
Work History
Chief Growth Officer
Yuria-Pharm
Kyiv
12.2019 - Current
- Developing long-range plans for business growth, resulting in 20% increase in sales annually.
- Strategizing and implemented plans to transform and revitalize operations, capitalizing on emerging trends in pharmaceutical industry and healthcare.
- Overseeing strategic business decision-making to develop, enhance and enforce business mission.
- Providing organizational leadership and collaborated with owners to establish long-term goals, strategies and company policies.
- Building relationships with strategic partners leading to business development opportunities.
- Devising strategic improvements to resolve issues and spearhead necessary operational updates.
- Executing on-time, under-budget project management to adhere to project road map.
- Developing and maintained strong business relationships between departments.
- Facilitating and managed pipe-line accordance with based on market research and industry trends.
Director of Dermatology, Urology and OTC Devision
Arterium Corporation
Kyiv
04.2018 - 12.2019
- Identifiing, developing and evaluating marketing strategies based on knowledge of company objectives and market trends in CIS region.
- Planning and implementing strategies to grow revenue, maximizing of the portfolio profitability.
- Implementing and preparing comprehensive business plans to expand business.
- Analyzing competitive environment and consumer trends to stay on top of changing market environments.
- Assessing marketing campaigns using key metrics and performance indicators.
- Expanding new businesses by developing powerful sales, advertising and marketing campaigns.
- Orchestrating digital marketing initiatives and planned creative deliverables.
- Monitoring sales growth vs. budget expectations prior to implementing marketing strategies and business plans.
- Pipeline and BD&L strategy development.
- Exceeding annual revenue targets over $80M, effectively overseeing daily operations and strategic initiative implementation while managing financials for over 80 FTEs.
Business Development Manager
Arterium Corporation
Kyiv
07.2012 - 04.2018
- Developing short-term and long-term vision and strategy to achieve targeted sales objectives.
- Facilitating and managed business development plan based on market and industry research.
- Managing of the new products development process in coordination with R&D, Regulatory affairs and Production departments.
- Coordinating with project leaders to resolve product issues.
- Participating in drafting and negotiating development contracts.
- Development and implementation of launch excellence programs for new products in CIS region.
Group Product Manager
OJSC Farmak
Kyiv
02.2008 - 07.2012
- Formulating and launching marketing and promotional campaigns to maximize profits.
- Measuring and reporting on marketing campaign performance, gained insights and compared results against goals to identify strengths and weaknesses.
- Analyzing consumer behaviors and market trends, adjusting advertising campaigns based on current knowledge.
- Managing, mentored and developed team of 3 product managers.
- Initiating market research studies, directed operations and reviewed findings to optimize marketing approaches.
- Managing creation of marketing materials, collateral and sales support tools.
Product Manager
OJSC Farmak
Kyiv
02.2007 - 02.2008
- Drawing brand development, maintenance and optimization while working closely with sales workforce to effectively align products with consumer demands.
- Preparing monthly sales reports to document sales volumes and potential sales.
- Creation of marketing materials and sales support tools.
- Conducting thorough market research to obtain detailed understanding of consumer needs and trends.
- Delivering compelling sales presentations to demonstrate expert product knowledge.
Education
Designing And Implementing AI Solutions in Health Care -
Business School MIM
Slovenia10.2021
Digital transformation -
Bled School of Management
Slovenia05.2018
Leadership program -
Bled School of Management
Slovenia05.2017
Strategic Marketing For Health Care -
Business School MIM
Ukraine04.2014
PMD - Marketing
Business School MIM-Kyiv
Ukraine05.2012
M.D. - Pharmacy
National University of Pharmacy
Ukraine06.2006
Skills
- Strategic Planning and Execution
- Portfolio Management
- Leadership and People Development
- Effective Communicator and Public Speaker
- Relationship and Team Building
- Change and Growth Management
- Cross-Functional Collaboration
- Systems Thinker
Accomplishments
- Ensuring growth of the Corporation's sales by more than 20% a year by accelerating the launch of new products and launching new market strategies.
- Building a business development function from scratch, creating an in- and out-licensing strategy.
- Launch of partnership projects: strategic partnership in marketing and promotion of respiratory portfolio with Orion Corporation (Finland), SciGen (Singapore), strategic partnership in marketing and market access with Celltrion (South Korea).
- Developing a strategy to build an international portfolio of pharmaceuticals and medical devices, resulting in 60% growth in sales of the International sector in the first two years.
- Development of corporate policies in terms of strategic development: Launch excellence, Portfolio management, Project management.
- Development of corporate policies in terms of strategic development: Launch excellence, Portfolio management, Project management.
- Developing a strategy to build an international portfolio of pharmaceuticals and medical devices, resulting in 120% growth in sales of the International sector in the first two years
- Development of Corporate policies in terms of strategic development: Launch excellence, Portfolio management, Project management
Languages
Ukrainian
First Language
English
Advanced
C1
Russian
Proficient
C2
Timeline
Chief Growth Officer
Yuria-Pharm
12.2019 - Current
Director of Dermatology, Urology and OTC Devision
Arterium Corporation
04.2018 - 12.2019
Business Development Manager
Arterium Corporation
07.2012 - 04.2018
Group Product Manager
OJSC Farmak
02.2008 - 07.2012
Product Manager
OJSC Farmak
02.2007 - 02.2008
Designing And Implementing AI Solutions in Health Care -
Business School MIM
Digital transformation -
Bled School of Management
Leadership program -
Bled School of Management
Strategic Marketing For Health Care -
Business School MIM
PMD - Marketing
Business School MIM-Kyiv
M.D. - Pharmacy
National University of Pharmacy
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