Paola Di Sciascio

• Translate the Global objectives into territorial needs, plans and strategies, involving local partners and realities to deliver cross functional marketing & communication plans, including retail, media, digital and social media strategies to maximize business results.
• Drive brand trust and preference by developing impactful and dedicated tiered marketing programs and creative campaigns
• Lead, coordinate and overwatch the full retail Comms assets across all regional Physical and Digital platforms.
• Guide and Monitor effectiveness of Tv, OOH and Digital campaigns and communication strategies.
• Collaborate with marketing teams to design campaigns and related communications routes.

• Ensuring alignment between the regional and global delivered retail materials to provide consistency in the marketplace.
• Creating, coordination and finalization of retail and communication POP materials (Instore, McDelivery, McDrive, McCafè).
• Creating 360 Media and 'Digital Media' retail campaigns from the design to the positioning in each different channel.
• Guide and support different regional licensees in the development of impactful local relevant campaigns.

• Management of integrated communication Projects (ATL, BTL, Digital).
• Creation and development of online and offline integrated communication plans.
• Coordination of all creative departments activities and internal Agency productions.
• Management of a team of accounts monitoring their daily basis workload for the delivery of clients requests.
• Budget Management.
• Marketplace and Competitors Analysis research.
• Built and strengthened long-lasting relationships with external agencies based on campaigns development.
• Address problems with accounting, billing, and service delivery to maintain and enhance client satisfaction.
  

Clients: McDonald's, Fratelli Branca Distillerie, Rana, DoDo/Pomellato, Puig, New Business.

• Coordination and elaboration of integrated campaigns for launch and relaunch initiatives in collaboration with different creative departments and external agencies.
• Planning, organization and involvement in new business activities.
• Budget Management.

Clients: Alitalia, Ing Direct, Bravofly Rumbo Group, New Business

• Management, planning and control of the daily operational activities of the Agency leading the Account's team and Creative departments.
• Organization and control of all agency projects based on different customer requests.
• Supervision of internal processes from the brief to the campaign launch.

Clients: Philip Morris International (L&M, Marlboro, Muratti, Parliament, Virginia S.);

Procter & Gamble (Alldays, Always Liners, Discreet & Spd Clearblue, Tampax, Braun, Victoria, GHH);

Autostrade per l’Italia, Iper, Ing Direct, Hines, Montblanc, Europ Assistance, Ferretti, Fiat;

Grana Padano, Lindt, Samsung, Star, Angelini, Sisal, Unipol, A2A, Reebok, Mediaset.

• Collaborate with internal teams to develop account strategy.
• Gain understanding of goals, objectives and processes to meet client business needs.
• Attended networking events to build relationships and identify sales opportunities.
• Build and strengthened relationships with new and existing agencies to drive revenue growth.
• Solve issues promptly to drive satisfaction and enhance clients.

Clients: Corpo Forestale dello Stato, Guardia di Finanza, Regione Lazio.