Summary
Overview
Work History
Skills
Pc Skills
Birthdate
Languages
Study
Timeline
Generic

Paola Mazza

Vedano Al Lambro - MB -,MB

Summary

Organized and dependable candidate successful at managing multiple priorities with a positive attitude. Willingness to take on added responsibilities to meet team goals. Detail-oriented team player with strong organizational skills. Ability to handle multiple projects simultaneously with a high degree of accuracy and creativity,

Overview

25
25
years of professional experience

Work History

Creative & Marketing Director

Pharmacos S.r.l.
10.2021 - Current
  • Developed and presented marketing plans and reports to CEO and shareholders.
  • Created company brand messaging, collateral materials, customer events, promotional strategies, and product commercialization.
  • Oversaw product development, marketing and launches.
  • Worked with graphic designers and writers to establish theme and tone for content.
  • Developed creative presentations, trend reports, kitted assets, and product data sheets.
  • Planned and executed events and marketing programs to increase qualified leads.
  • Coordinated with creative team to generate dynamic marketing content and communication tools for promotional campaigns.
  • Conducted market analysis and research to identify trends and opportunities.
  • Achieved project deadlines by coordinating with contractors to manage performance.
  • Formulated and monitored budgets to manage expenses and control costs.


Operational Marketing and Events Manager

Art Cosmetics S.p.A.
04.2016 - 09.2021
  • Development of Promotional Product portfolio on Strategic Marketing Plan, coordination of all involved business units to meet time table targets
  • Management and coordination International Exhibition (7 Exhibition, USA, Asia, Europe)
  • Management and coordination International Open houses (USA, Asia, Europe)
  • Corporate Image and Communication management in line with Creative Direction guidelines
  • Management of Creative team for Development and production of marketing and communication material (brochures, training manual, etc)
  • Direct responsibility of sampling room: replenishment, registration flow of 5000/6000 sku's
  • Budget and spent reporting in close collaboration with Finance Accounting.

Head of Marketing Services

Intercos S.p.A.
07.2013 - 03.2016
  • Budget 2,5 Mil Euro , Team of 7 persons
  • Development of Promotional Product portfolio on Strategic Marketing Plan, coordination of all involved business units to meet time table targets
  • Management and coordination International Exhibition (7 Exhibition, USA, Asia, Europe)
  • Management and coordination International Open houses (USA, Asia, Europe)
  • Corporate Image and Communication management in line with Creative Direction guidelines
  • Management of Creative team for Development and production of marketing and communication material (brochures, training manual, etc)
  • Direct responsibility of sampling room: replenishment, registration flow of 5000/6000 sku's
  • Budget and spent reporting in close collaboration with Finance Accounting.

Event Team & Private Label Manager

Intercos S.p.A.
01.2011 - 06.2013
  • Management and coordination International Exhibition (7 Exhibition, USA, Asia, Europe) and coordination of all involved departments to meet event time table
  • Corporate Image and Communication management in line with Creative Direction guidelines
  • Private Label Manager: creation and implementation of marketing concept, assortment, and presentation including merchandising layout.

Beauty Event Promotion & Trend Team Coordinator

Intercos/Interfila/CRB
07.2006 - 12.2010
  • Budget 3 Mil - Trend Team Coordination 6 persons
  • Development of Promotional items on Creative Director Input, coordination of all involved business units to meet time table targets
  • In team with Creative Director design, layout and development of HQ showroom, and implementation of NY /Paris show rooms
  • Coordination of Creative team for international exhibition roll out
  • Coordination of Communication office
  • Supplier Management
  • Coordination of Graphic Office.

Trade Marketing Manager

Madina Milano
11.2001 - 06.2006
  • Management of communication flow form HQ to owned shops
  • Development of merchandising tool and communication for direct shops and distributors
  • Support to PR manager and coordination of PR agency
  • Press event organization
  • Special project management (customized events, special edition promotions).

Junior Account

SPS Italia
11.1999 - 01.2001
  • Management of communication flow form HQ to owned shops
  • Development of merchandising tool and communication for direct shops and distributors
  • Support to PR manager and coordination of PR agency
  • Press event organization
  • Special project management (customized events, special edition promotions).

Junior Account

Best Promotion Italia
11.1998 - 01.1999
  • Support to Event organization
  • Coordination of communication within the Partner agencies network
  • Training and Debriefing.

Skills

  • Communications Management
  • Key Decision Making
  • Campaign Development
  • Market Tracking
  • Product Promotions
  • Project Planning
  • Innovation

Pc Skills

  • Windows package including photoshop
  • Internet and e-mail

Birthdate

10/18/72

Languages

English
Upper intermediate (B2)
Italian
Bilingual or Proficient (C2)

Study

  • 1998/1999, Università IULM Milano, BA degree in Public Relation
  • 1994, Istituto San Giuseppe, Liceo Scientifico, Monza, MI

Timeline

Creative & Marketing Director

Pharmacos S.r.l.
10.2021 - Current

Operational Marketing and Events Manager

Art Cosmetics S.p.A.
04.2016 - 09.2021

Head of Marketing Services

Intercos S.p.A.
07.2013 - 03.2016

Event Team & Private Label Manager

Intercos S.p.A.
01.2011 - 06.2013

Beauty Event Promotion & Trend Team Coordinator

Intercos/Interfila/CRB
07.2006 - 12.2010

Trade Marketing Manager

Madina Milano
11.2001 - 06.2006

Junior Account

SPS Italia
11.1999 - 01.2001

Junior Account

Best Promotion Italia
11.1998 - 01.1999

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Paola Mazza