Paola Menegat

• Deliver and prioritize a best-in-class customer experience for both HCP customers and internal business partners.
• Ensure consistency and quality across all HCP communications
• Support the implementation of new policies and procedures with teammates and organizational stakeholders.
• Support process excellence and simplification for Medical Education customer event logistics.
• Provide execution and support onsite of Medical Education Meetings & Events as requested.
• Ensure the timely and accurate completion and maintenance of all dashboards, providing real time insights enabling team to have comprehensive visibility to event data and facilitating informed decision making for the team.
• Proper Program Budget tracking, chargebacks and accruals

- I establish collaboration with local Franchise teams to effectively support them with multi-channel digital marketing activities for health care professionals in particular with AWM
- I executed effective digital lead generation in tight collaboration with Digital Marketing Manager EMEA and the local Marketing Team. Created ad hoc forms for use at Congress for lead generation
- I implementing locally the global or regional digital marketing tools and campaigns, including web, SEO/SEM, email, social media and advertising
- I measure and report on the performance of local digital marketing activities and share with MKT to analyze for improvement of future campaigns
- Constant uipdate to the Italian SN.com website

- Maintained and optimized SalesLifeOnline by ensuring the proper integration of content with constant contact with local Marketing
- I introduced and implemented process for organic social media usage
- I supported Tender Department by implementing a master data list and repository of all promotional product documentation
- I supported sales by managing requests for demo samples, and promotional materials
- I supported digital strategy by increasing the number of DTC campaigns for AWM with Dotdigital and clean the existing database.
- I improved process for data collection to implement database for all Franchises
- I was involved from the beginning in the workflow of the new website, created the Italian site with all focus products

- I support local Sales & Marketing organisations with best practice Marcomm solutions and tools for our focus products and activities as well as for local initiatives. Realign translations of marketing materials used for tender purposes. Align event program with brand guidelines.
- Manage and drive the communication part of European product launches and re-launches based on the European launch concept. Localize and execute the launch communication in the local
market in collaboration with the marketing managers of new products such as Redapt and Journey II.
- I introduced Orbis approval system for all local marketing created assets to all related teams/people to get them on board.
- Start setup Italian Web-Site for ASD by aligning with Marketing Managers on the content.
- Start Implementation of S+N Education & Evidence Italian in particular focus on content of events. Aligning with Market managers and Med Ed

Responsibilities, organization of local events and third parties events both locally and mostly abroad, educational events such as cadaver labs, VSP abroad. Contact with Head office for the organization of International events. Organization of training activities locally and abroad. Logistic organization of visits and activies of KOL. Management of demo samples for Sales force. Monthly reports on events and dedicated cost.

Responsibilities in this role: events organization local and third parties both locally and abroad, and all other promotional activity. Organization of training events for staff both locally and abroad. Management of promotional material such as brochures/technique

Responsibilities in this role: events organization local and third parties both locally and abroad, and all other promotional activity. Organization of training events for staff both locally and abroad. Management of promotional materiale such as brochures/technique.

Responsibilities in this roles varied over the period of time with, events organization local and third parties both locally and abroad, and all other promotional activity. Organization of training events for staff both locally and abroad. Attended international Congresses such as AAOS in US accompanying Italian HCPs. Management of promotional material such as brochures/technique, requests for loan sets from European center (up to 2000). Knowledge of products and management of samples for exhibitions and local demo presentation.

Assistant to BU Endoscopy Director, tenders/quotations, Event organization

Assistant to the BU Director, in this period I developed competences in many aspects such as Tender, Congress organization, secretarial skills, expenses.