Summary
Overview
Work History
Education
Skills
Languages
Known Countries
Certification
Privacy
Timeline
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Patrizia Allara

Patrizia Allara

Fiesole,FI

Summary

Experienced mother-tongue Italian Tour Leader, certified in English and Spanish. Over 25 years of escorting Italian and foreign tourist groups in Italy and many parts of the world

Overview

28
28
years of professional experience
1
1
Certification

Work History

Tour Leader With License

Boscolo Tours & Freelance
01.2018 - Current
  • Accompanying English and Spanish-speaking groups in Tuscany, Liguria, Lazio, Veneto, Sicily.
  • Accompanying Italian-speaking groups in Germany, England, Spain, Russia, USA, Egypt, Jordan, Sweden, Norway (Fiords), and major European capitals.
  • Collected and deposited payments from guests.
  • Communicated professionally with customers, answering questions and addressing concerns to boost satisfaction.
  • Built personal relationships with guests to promote positive experiences.
  • Researched information on [Place] to provide accurate, detailed tours.

Tourism Marketing Manager

The Mall Luxury Outlet, Kering Italia Spa
07.2013 - 01.2017
  • Created company brand messaging, collateral materials, customer events, promotional strategies, and product commercialization.
  • Boosted brand awareness and generated leads while managing internal and external marketing campaigns and programs.
  • Researched developing trends to stay updated with new ideas and marketing practices.
  • Developed and implemented marketing strategies to use for launches, rebranding campaigns and promotions.
  • Directed and coordinated marketing activities and policies to promote the Luxury Outlet product in key target markets (China, Russia, Arab countries, United States, India).
  • Analyzed commercial developments and monitored market trends.
  • Analyzed major target markets and competitors.
  • Coordinated, organized, and participated in promotional activities and major luxury tourism fairs.
  • Traveled nationally and internationally to meet buyers and promote the Outlet product as a tourist destination.
  • Organized corporate events for the presentation of new products.

Independent Travel Agent

Per Il Mondo Travel, Owner
03.2011 - 03.2013
  • Arranged travel accommodations for groups, couples, executives, and special needs clients.
  • Advised customers on necessary travel documents and visa requirements to successfully reach planned destination.
  • Provided customers with best deals and well-researched travel options, successfully negotiating rates while improving customer satisfaction ratings.
  • Provided exemplary customer service to new and existing clients, which helped build lasting relationships and secure new travel assignments.
  • Followed up with customers to increase customer service with travel plans.
  • Collaborated with colleagues to create and promote special travel packages.
  • Organized memorable and exquisite travel itineraries and vacations for high-level clients, celebrities, politicians and business executives.
  • Established relationships with major incoming and outgoing Tour Operators.
  • Created tailor-made honeymoon packages.
  • Accompanied groups.

Tour Leader

Best Tours Italia Spa
02.1996 - 04.2009
  • Built personal relationships with guests to promote positive experiences.
  • Researched information on destination to provide accurate, detailed tours.
  • Tour Leader for Italian tourist groups in the Middle East (Egypt, Libya, Syria, Jordan).
  • For 3 years, managed the foreign office of the Tour Operator, handling incoming groups in Cairo, managing group departures for Nile cruises, selling excursions on-site, and ensuring hotel quality during the tour.

Education

Bachelor of Communication Science - Marketing & Communication

University of Florence
Florence

High School Diploma -

State Professional Hotel Institute
Alassio, Italy
06.1988

Skills

  • Research
  • Reports
  • Emergency Response
  • Public Speaking
  • Relationship Building
  • Tourism Management
  • Social Media
  • Local History
  • Group Oversight
  • Travel Recommendations
  • Safety Procedures
  • Payment Collection
  • Creative Solutions
  • Crisis Management
  • Marketing
  • Proficient in English and Spanish

Languages

English
Advanced (C1)
Spanish
Advanced (C1)

Known Countries

  • Italy: Liguria, Piedmont, Lombardy, Veneto, Sicily, Campania, Tuscany
  • Egypt, Jordan, Usa, Uk, Norway, Sweden, Germany, Spain, France, Main European capitals


Certification

  • Basic Wedding Planner Course, Basic and Advanced Destination Wedding Planner Course, Wedding Travel Coordinator Course for the Chinese market, certificates received from famous Italian Wedding Planners.
  • Certificate of Social Media Manager.
  • License as a Tour Leader in Spanish and English.

Privacy


I authorize the processing of my personal data in accordance with Legislative Decree no. 196 of June 30, 2003, "Code regarding the protection of personal data."

Timeline

Tour Leader With License

Boscolo Tours & Freelance
01.2018 - Current

Tourism Marketing Manager

The Mall Luxury Outlet, Kering Italia Spa
07.2013 - 01.2017

Independent Travel Agent

Per Il Mondo Travel, Owner
03.2011 - 03.2013

Tour Leader

Best Tours Italia Spa
02.1996 - 04.2009

Bachelor of Communication Science - Marketing & Communication

University of Florence

High School Diploma -

State Professional Hotel Institute

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Patrizia Allara