Phatheka Ncwana
Cape Town,South Africa
Summary
Executive management team member with a strong history of developing and implementing business strategies that drive growth. Expertise in enhancing sales and distribution through effective brand building and client retention initiatives. Demonstrated leadership and communication skills focused on stakeholder relations and strategic decision-making. Proficient in project management, budgeting, and data visualization to track performance and optimize organizational efficiency.
Overview
30
30
years of professional experience
6
6
years of post-secondary education
Work history
Head- Marketing
Nedgroup Investments
Cape Town, South Africa
2008.02 - Current
- Developed comprehensive marketing strategies, resulting in enhanced brand visibility.
- Developed and manage budget for cost-effective operations and accurate financial projections.
- Negotiated contracts with suppliers to optimise budget expenditure without compromising quality.
- Championed innovative digital solutions to improve client experience.
- Streamlined client communication processes, ensuring timely issue resolution.
- Developed effective PR strategies, improving corporate image and reputation.
- Developed, implemented and monitored digital marketing campaigns including research, advertising and public relations efforts to ensure adequate growth and expected results.
- Conducted market research to identify new opportunities for growth.
- Leveraged social media for impactful digital marketing campaigns.
- Optimised SEO practices for improved online presence.
- Raised the company profile by designing impactful corporate events.
- Lead high impactful marketing and client experience teams
Head - Marketing
Old Mutual Symmetry Multimanager
Cape Town, South Africa
2003.07 - 2008.01
- Managed budgets effectively whilst maintaining high performance in marketing projects.
- Analysed customer insights and trends to build marketing strategies that resulted in revenue growth.
- Facilitated smooth campaign execution, collaborating effectively with creative teams and external agencies.
- Led high-performing marketing team focused on creative innovation and client satisfaction.
- Designed communications materials, ensuring brand alignment across all channels.
Marketing Executive
Old Mutual Retail
Cape Town, South Africa
1999.10 - 2003.06
- Enhanced brand awareness through innovative promotional strategies.
- Successfully organised product launches that generated significant public interest.
- Executed engaging promotional events, attracting target audiences effectively.
- Managed PR activities to foster relationships with key industry stakeholders and media representatives.
- Ensure brand consistency throughout the business
Marketing consultant
Heart 104 Radio
Cape Town, South Africa
1997.11 - 1999.09
- Conducted market research to identify new business opportunities.
- Maintained detailed records of sales activities for accurate forecasting.
- Performed regular follow-ups with prospective customers, leading to increased conversion rates.
- Developed sales pitches tailored to individual client needs.
- Established robust client relationships through effective communication and negotiation skills.
Marketing consultant
SABC - Commercial Sales
Cape Town, South Africa
1996.01 - 1997.10
- Supported media sales teams across multiple radio stations.
- Streamlined internal processes to boost team productivity.
- Conducted media research for agency and client pitches.
- Organised trade shows to enhance company visibility.
- Coordinated with sales teams on product promotion strategies.
- Prepared detailed market research reports to inform strategic planning.
Education
Executive Development Programme - Executive Management
Graduate School of Business
South Africa 2011.01 - 2011.11
Management Development Programme - Management
Stellenbosch Graduate School of Business
South Africa 2004.01 - 2004.11
Post Graduate Diploma in Advertising and Media - Advertising and Media
AAA School of Advertising
South Africa 1995.01 - 1995.12
Bachelor of Arts - communication - Communication
University of Fort Hare
South Africa 1992.01 - 1994.12
Skills
- Leadership and communication skills
- Negotiation and budgeting
- Stakeholder relations and client retention
- Business planning and project oversight
- Sales strategies and understanding
- Strategic decision-making and planning
- Data visualization and performance tracking
- Project management and coaching
- Collaboration
Languages
English
Fluent
Xhosa
Fluent
Affiliations
Travelling
Outdoor activities e.g Hiking and Swimming
Food Tasting
Timeline
Executive Development Programme - Executive Management
Graduate School of Business
2011.01 - 2011.11
Head- Marketing
Nedgroup Investments
2008.02 - Current
Management Development Programme - Management
Stellenbosch Graduate School of Business
2004.01 - 2004.11
Head - Marketing
Old Mutual Symmetry Multimanager
2003.07 - 2008.01
Marketing Executive
Old Mutual Retail
1999.10 - 2003.06
Marketing consultant
Heart 104 Radio
1997.11 - 1999.09
Marketing consultant
SABC - Commercial Sales
1996.01 - 1997.10
Post Graduate Diploma in Advertising and Media - Advertising and Media
AAA School of Advertising
1995.01 - 1995.12
Bachelor of Arts - communication - Communication
University of Fort Hare
1992.01 - 1994.12