Summary
Overview
Work history
Education
Skills
Languages
Affiliations
Timeline
Generic

Phatheka Ncwana

Cape Town,South Africa

Summary

Executive management team member with a strong history of developing and implementing business strategies that drive growth. Expertise in enhancing sales and distribution through effective brand building and client retention initiatives. Demonstrated leadership and communication skills focused on stakeholder relations and strategic decision-making. Proficient in project management, budgeting, and data visualization to track performance and optimize organizational efficiency.

Overview

30
30
years of professional experience
6
6
years of post-secondary education

Work history

Head- Marketing

Nedgroup Investments
Cape Town, South Africa
02.2008 - Current
  • Developed comprehensive marketing strategies, resulting in enhanced brand visibility.
  • Developed and manage budget for cost-effective operations and accurate financial projections.
  • Negotiated contracts with suppliers to optimise budget expenditure without compromising quality.
  • Championed innovative digital solutions to improve client experience.
  • Streamlined client communication processes, ensuring timely issue resolution.
  • Developed effective PR strategies, improving corporate image and reputation.
  • Developed, implemented and monitored digital marketing campaigns including research, advertising and public relations efforts to ensure adequate growth and expected results.
  • Conducted market research to identify new opportunities for growth.
  • Leveraged social media for impactful digital marketing campaigns.
  • Optimised SEO practices for improved online presence.
  • Raised the company profile by designing impactful corporate events.
  • Lead high impactful marketing and client experience teams



Head - Marketing

Old Mutual Symmetry Multimanager
Cape Town, South Africa
07.2003 - 01.2008
  • Managed budgets effectively whilst maintaining high performance in marketing projects.
  • Analysed customer insights and trends to build marketing strategies that resulted in revenue growth.
  • Facilitated smooth campaign execution, collaborating effectively with creative teams and external agencies.
  • Led high-performing marketing team focused on creative innovation and client satisfaction.
  • Designed communications materials, ensuring brand alignment across all channels.

Marketing Executive

Old Mutual Retail
Cape Town, South Africa
10.1999 - 06.2003
  • Enhanced brand awareness through innovative promotional strategies.
  • Successfully organised product launches that generated significant public interest.
  • Executed engaging promotional events, attracting target audiences effectively.
  • Managed PR activities to foster relationships with key industry stakeholders and media representatives.
  • Ensure brand consistency throughout the business


Marketing consultant

Heart 104 Radio
Cape Town, South Africa
11.1997 - 09.1999
  • Conducted market research to identify new business opportunities.
  • Maintained detailed records of sales activities for accurate forecasting.
  • Performed regular follow-ups with prospective customers, leading to increased conversion rates.
  • Developed sales pitches tailored to individual client needs.
  • Established robust client relationships through effective communication and negotiation skills.

Marketing consultant

SABC - Commercial Sales
Cape Town, South Africa
01.1996 - 10.1997
  • Supported media sales teams across multiple radio stations.
  • Streamlined internal processes to boost team productivity.
  • Conducted media research for agency and client pitches.
  • Organised trade shows to enhance company visibility.
  • Coordinated with sales teams on product promotion strategies.
  • Prepared detailed market research reports to inform strategic planning.

Education

Executive Development Programme - Executive Management

Graduate School of Business
South Africa
01.2011 - 11.2011

Management Development Programme - Management

Stellenbosch Graduate School of Business
South Africa
01.2004 - 11.2004

Post Graduate Diploma in Advertising and Media - Advertising and Media

AAA School of Advertising
South Africa
01.1995 - 12.1995

Bachelor of Arts - communication - Communication

University of Fort Hare
South Africa
01.1992 - 12.1994

Skills

  • Leadership and communication skills
  • Negotiation and budgeting
  • Stakeholder relations and client retention
  • Business planning and project oversight
  • Sales strategies and understanding
  • Strategic decision-making and planning
  • Data visualization and performance tracking
  • Project management and coaching
  • Collaboration

Languages

English
Fluent
Xhosa
Fluent

Affiliations

Travelling

Outdoor activities e.g Hiking and Swimming

Food Tasting

Timeline

Executive Development Programme - Executive Management

Graduate School of Business
01.2011 - 11.2011

Head- Marketing

Nedgroup Investments
02.2008 - Current

Management Development Programme - Management

Stellenbosch Graduate School of Business
01.2004 - 11.2004

Head - Marketing

Old Mutual Symmetry Multimanager
07.2003 - 01.2008

Marketing Executive

Old Mutual Retail
10.1999 - 06.2003

Marketing consultant

Heart 104 Radio
11.1997 - 09.1999

Marketing consultant

SABC - Commercial Sales
01.1996 - 10.1997

Post Graduate Diploma in Advertising and Media - Advertising and Media

AAA School of Advertising
01.1995 - 12.1995

Bachelor of Arts - communication - Communication

University of Fort Hare
01.1992 - 12.1994
Phatheka Ncwana