Philipp Silvestre Cunsolo

• Designed strategies and executed advertising campaigns to drive customer acquisition and revenue growth.

• Optimized paid search strategies, continuously improving campaign performance through data-driven insights.

• Collaborated with multiple teams to align SEM activities with marketing goals

• Developed B2B advertising strategies for Oracle’s SaaS enterprise products (ERP, SCM, HCM, ACX) based on product marketing briefs and managed more than 1M USD/year Latin America paid media budget.
• Translated go-to-market (GTM) plans into demand gen paid media strategies focused on generate pipeline and improve driven pipeline (paid search, paid social, programmatic and content-syndication).
• Monitored paid media budgets and performances across Oracle’s SaaS products.
• Helped to create new flows and processes for the media operations working together with my peers from USA and EMEA.
• Developed and presented quarterly business reviews to the executive leadership (USA)

• Developed and implemented digital multi-channel media strategies for the launch of 3 Chevrolet (General Motors) car models.
• Managed more than 10 million USD/year in advertising investment.
• Managed a team of 9 people.
• Managed the performance of more than 300 accounts on advertising partners platforms.
• Developed and presented Monthly Business Reviews to the Dentsu executives from Detroit and New York City.

At Cheil I was responsible for Samsung (CE) Latin America campaigns, I participated of the competitions, planned and executed Campaigns for 13 countries with more than 4,000 ads on various vehicles and achieved the goals of these campaigns.

I also planned and executed the Samsung TV 4k campaign for Black Friday 2018 and succeeded in the goals (ROAS).

During the year 2019 I was responsible for Samsung Notebook / PC campaigns, where we had results a lot better than expected based on the category history.

Below I would like to highlight some relevant points about my period at Cheil:

• Latam campaigns for over 13 countries
• In 2018 I had over 15MM of digital media investment under my management.
• Negotiation with large vehicles
• Team Management (Coordinators and Analysts)
• I participated / Won competitions
• Weekly client meetings
• Reporting

At Marisa I was responsible for media planning focused on online sales.

Below I would like to highlight some relevant points about my work at Lojas Marisa:

• Budget Control
• Financial Control (Provision, Projection, Budget Planned vs Invested)
• Goal Setting (Hour, Day, Month and Year)
• Budget Strategy
• Definition of KPIs (Visits, Conversion Rate, Orders Average Ticket, Revenue Placed, Paid and Billed).
• Daily orders plan for control and allocation of personnel in the Distribution Center.
• Data analysis
• Real time tracking through Google Analytics
• Monthly Closing
• Annual Closing
• Assistance in innovation projects (S.E.O.)
• CRM (Email Marketing) goals definition and team results monitoring

At Urbano Propaganda i was hired to manage the digital department. At the time i had the opportunity to develop strategic plans for multiple brands, also i was responsible for the paid media executions, social contents and reports.

Below I would like to highlight some relevant points about my work:

• Prospection
• Business proposals
• Market analysis
• Strategic planning
• Project management
• Team management
• Online Media
• Online Strategy
• Budget Control
• New Businesses Opportunities
• Reports

My activities at Digiclick involved the department of digital Intelligence as a whole, Strategic Planning, B.I. and Online Media Planning, specialized on identifying opportunities in the digital market, developing strategies and monitoring KPIs focusing on results achievement. In addition, I have made the commercial front with clients in order to deepen even more in context and enhance the results.

Focusing on the results I ended up improving my knowledge of S.E.O. to ensure quality in websites development, my analyzes in S.E.O. became part of the agency's business proposals.

Tools that were part of my routine:

• Google Analytics
• Z-Monitor
• Google Ads
• Facebook for Business
• Twitter Ads
• LinkedIn Ads

My main activity was to analyze the client’s presence in the digital environment, as well as generating statistics and performance reports through Google Analytics and tools like SCUP, Z-Monitor and SocialBakers.

Differential: From these analyzes I developed new projects, digital solutions and improvements in their website navigation.

Through site analysis I broadened my knowledge user experience (UX) and S.E.O.

During my time in the company, I had the opportunity to develop research skills. Among my activities I did clippings, customer analysis, communication strategy analysis, POS research and also social network presence analysis.

Our main customers were Heineken, Volkswagen, Algar Telecom, Sky and others.