PIERLUIGI SARNATARO

As Marketing Manager & Digital Marketing Manager at Daquatech, I lead the company's marketing efforts, focusing on online activities, "Own properties," and advertising campaigns. I develop data-driven strategies to enhance market presence, attract new clients, and strengthen customer relationships. My responsibilities include planning, campaign management, channel optimization, and lead generation, ensuring business growth through effective marketing solutions aligned with company goals.

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In this role, in addition to supervising the "Accounts" which will remain a part of my job, I will take care of the management and development of the portfolio with an eye to market trends and the evolution of the assigned clients.

Thanks to my acumen and the know-how acquired in my experiences my goal is to identify and pursue new business opportunities for the Health&Pharma market and help the company grow and succeed in a highly competitive and rapidly-evolving industry.

Last, to establish and maintain relationships with key stakeholders, such as investors, regulators, and healthcare providers, and to collaborate with other teams within the company, such marketing or Digital team, to help bring new projects and innovations to market.

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In the role of Key Account I managed relationships with the Upper Level Management of the Company's key customers to enter into partnerships and develop a customer action plan for defining strategies.
Thanks to a personal network, I signed new contracts and facilitated access to tenders for new business.
As part of "Client Service" department, I also supervise new Account Managers and manage international account and projects.

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I managed integrated communication projects and Digital/Social strategies for major clients as Account Manager.
Over these years I have honed problem solving and team management skills by working on digital content strategies and multi-mix advertising campaigns.

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Account Manager for international projects of Digital transformation and Web listening.

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As SEO specialist and then SEO Manager in 2 years I managed all the Agency's clients operatively as a specialist and then on a consultancy level with "Performance Optimization" strategies based on the expertise acquired and on data analysis, becoming a "Google Analytics Expert".
The data-centric approach and passion for the Google world have allowed me to achieve measurable results.