PIERLUIGI SARNATARO

As Marketing Manager at Deltha Pharma, I lead a multidisciplinary marketing team in crafting and executing omnichannel strategies that drive brand growth, customer engagement and commercial results. Anchored in our values of empathy, trust and innovation, I oversee digital, medical-scientific, trade market and product marketing to ensure coherence and impact.

Key achievements & responsibilities:

• Strategic Planning & Budget Management: Develop annual and triennial marketing plans; define brand strategies for current and pipeline products; allocate and optimize budget; equip the sales force with targeted tools and collateral.

• Team Leadership & Development: Manage internal marketing staff and external partners; implement continuous training programs for medical reps; design internal campaigns to strengthen employer branding and cultural alignment.

• Digital Innovation: Coordinate all digital marketing initiatives; introduce new formats and platforms to enhance patient education and user experience; monitor emerging trends in health, digital and consumer behaviour.

• Product Development & R&D Collaboration: Identify market needs; shape concepts for new products; create compelling promotional assets in partnership with R&D teams.

• Medical-Scientific Marketing: Oversee the creation, distribution and correct use of scientific materials; plan and evaluate e-learning, webinars, congresses; analyze KPI performance.

• Trade Marketing & International Outreach: Design sell-in/sell-out promotion campaigns with pharmacies and wholesalers; coordinate merchandising and training activities for pharmacists across target markets.

• Market Research, Compliance & External Visibility: Lead quantitative and qualitative surveys to uncover insights on HCPs, patients and pharmacists; ensure full regulatory compliance; integrate storytelling to reinforce Deltha Pharma’s purpose.

My role combines strategic vision, data-driven decision-making and hands-on leadership.

In my role as Marketing Consultant at Daquatech, I am responsible for orchestrating the entire organizational and operational flow of the company's marketing. This includes managing and overseeing all online marketing activities, with a particular focus on "Own properties" and communication and advertising campaigns.

My main mission is to develop and structure Daquatech's market while optimizing lead generation for loyal customers. Thanks to a strategic and data-driven approach, I am able to create effective marketing solutions that not only attract new clients but also strengthen relationships with existing ones.

My key responsibilities include:

- Planning and Strategy: I define and implement integrated marketing strategies aligned with business goals to maximize Daquatech's visibility and market presence.
- Own Properties Management: I oversee and optimize all owned channels, including the website, company blog, and social platforms, ensuring that each touchpoint reflects the brand identity and fosters engagement.
- Communication and Advertising Campaigns: I design, execute, and monitor digital advertising campaigns across various platforms, using a mix of SEM, SEO, PPC, and social media advertising to effectively reach the target audience.
- Analysis and Optimization: I utilize advanced analytics tools to track campaign performance, identify improvement opportunities, and optimize strategies in real-time.
- Lead Generation and Customer Retention: I implement advanced lead generation techniques to attract new customers and retention strategies to maintain and strengthen relationships with existing ones.

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In this role, in addition to supervising the "Accounts" which will remain a part of my job, I will take care of the management and development of the portfolio with an eye to market trends and the evolution of the assigned clients.

Thanks to my acumen and the know-how acquired in my experiences my goal is to identify and pursue new business opportunities for the Health&Pharma market and help the company grow and succeed in a highly competitive and rapidly-evolving industry.

Last, to establish and maintain relationships with key stakeholders, such as investors, regulators, and healthcare providers, and to collaborate with other teams within the company, such marketing or Digital team, to help bring new projects and innovations to market.

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In the role of Key Account I managed relationships with the Upper Level Management of the Company's key customers to enter into partnerships and develop a customer action plan for defining strategies.
Thanks to a personal network, I signed new contracts and facilitated access to tenders for new business.
As part of "Client Service" department, I also supervise new Account Managers and manage international account and projects.

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I managed integrated communication projects and Digital/Social strategies for major clients as Account Manager.
Over these years I have honed problem solving and team management skills by working on digital content strategies and multi-mix advertising campaigns.

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Account Manager for international projects of Digital transformation and Web listening.

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As SEO specialist and then SEO Manager in 2 years I managed all the Agency's clients operatively as a specialist and then on a consultancy level with "Performance Optimization" strategies based on the expertise acquired and on data analysis, becoming a "Google Analytics Expert".
The data-centric approach and passion for the Google world have allowed me to achieve measurable results.