Pier Paolo Barberis
Turin
Summary
Accomplished International Key-Account Manager with extensive experience at Casa del Caffè Vergnano Spa, overseeing international tenders and managing key accounts on platforms like Amazon and in French and German retail chains, private Label Manager, adept at researching partners and creating private labels for diverse channels including Horeca, retail, and OCS. Demonstrated expertise as Export Manager with active participation in international trade fairs. Skilled in managing distributors and agents across multiple European markets with a strong focus on sales volume management, market expansion, and strategic planning. Proficient in Office 365, JGalileo and Board (Management Intelligence Toolkit)
Overview
30
30
years of professional experience
Work History
Head of AT WORK channel & International PL Brands
Caffè Vergnano Spa
02.2026 - Current
- A-Brand Italian OCS-Vending Market & International PL: Horeca Chains, Retail chains, Online Chain: AMAZON
- Picked up additional tasks to aid team success.
Member of the Leadership-Team
Caffè Vergnano Spa
07.2023 - Current
- Collaborated with team members to achieve target results.
Head of FRENCH MARKET
Caffé Vergnano FRANCE
01.2011 - 02.2026
- Opening of 1st foreign sales branch in France in Rhône-Alpes region, search/selection, direct salespeople/employees HORECA salesmen channel, development of direct clientele, free loan/renting of coffee & chocolate equipment, product after market assistance and delivery
- Opening of the subsidiarity (2nd warehouse) and sales force in PARIS-Ile de France in April 2018
- Engaged with customers to better understand needs and deliver excellent service.
- Built and maintained courteous and effective working relationships.
International Key-Account Manager
Caffé Vergnano Spa
01.2019 - 01.2026
- (A-brand & PL): International Retails & online web-sites, Travel Retail chains.
International Private Label Manager
Casa del Caffè Vergnano Spa
01.2007 - 01.2026
- Research partners, attending Tender, creation of private labels for channels: Horeca, Retail, Hotel/restaurant/Bakery chains.
- Support and participation in strategies for introducing new brands
EMEA Area Export Manager
Casa del Caffè Vergnano Spa
01.2004 - 12.2021
- Market study, search for new partners, definition of area or country price lists, country sales activities, trade fair contributions, targets
- Direct participation in international/local trade fairs
Export Area Manager
Casa del Caffè Vergnano Spa
01.2000 - 12.2003
- Management of distributors/importers and direct/indirect agents, markets France, Germany, Switzerland, Austria and Eastern Europe
- Definition of annual BPs, management and control of sales volumes, definition/support of HORECA equipment, advertising contributions, end-of-year bonuses/discounts
Export Back Office specialist:
Casa del Caffè Vergnano Spa
Santena, TO
07.1997 - 01.1999
- Assistance and reorganisation and Set-up of the export dept of the Company
- Export customer management and correspondence, orders, new product presentations, offers, definition of payment terms (L/C, bank guarantees), international documentation
- New product development for the international market, packaging, legal labelling, etc
- Participation in the most important Food/Beverage/Equipment European international trade fairs
Employee
Sorin Srl
Almese, TO
06.1996 - 06.1997
- Management control of orders (Italy and France), relations with suppliers, progress control and order cost adjustment, payment terms
Education
University Degree - Marketing et Finance International
SAA - School of Management - University of Turin
Italy1994
Diploma of accountant and business expert -
Istituto 'Luigi Burgo'
Turin, Italy1990
Skills
- Office 365
- JGalileo
- Board (Management Intelligence Toolkit)
- Power BI
Languages
English
French
Personal Information
- Date of birth: 02/27/71
- Marital status: Free
Hobbies and Interests
- Sport: skiing, swimming.
- Participation in international sporting events: Olympic Games, motorsports
- Travels and excursions
- Passionate about 20th century socio-economic-political history
Military Service
09/1995 - 06/1996, Scuola della Trasmissioni, Rome, Italy
PERSONAL DATA
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Timeline
Head of AT WORK channel & International PL Brands
Caffè Vergnano Spa
02.2026 - Current
Member of the Leadership-Team
Caffè Vergnano Spa
07.2023 - Current
International Key-Account Manager
Caffé Vergnano Spa
01.2019 - 01.2026
Head of FRENCH MARKET
Caffé Vergnano FRANCE
01.2011 - 02.2026
International Private Label Manager
Casa del Caffè Vergnano Spa
01.2007 - 01.2026
EMEA Area Export Manager
Casa del Caffè Vergnano Spa
01.2004 - 12.2021
Export Area Manager
Casa del Caffè Vergnano Spa
01.2000 - 12.2003
Export Back Office specialist:
Casa del Caffè Vergnano Spa
07.1997 - 01.1999
Employee
Sorin Srl
06.1996 - 06.1997
University Degree - Marketing et Finance International
SAA - School of Management - University of Turin
Diploma of accountant and business expert -
Istituto 'Luigi Burgo'