Summary
Overview
Work History
Education
Skills
Websites
Certification
Timeline
Generic
Pietro Barioli

Pietro Barioli

Senior Go-To-Market Manager
MILANO

Summary

Finance executive with extensive experience in accounting, treasury, and controlling, currently broadening business acumen as Senior Go-To-Market Manager at Kering Eyewear. Proven track record of driving financial performance, leading cross-functional teams, and executing strategic initiatives in dynamic, international environments. Currently completing a Certified Professional Coaching program to enhance leadership and people development capabilities. Seeking to advance into a Country Manager or General Manager role.

Overview

23
23
years of professional experience
10
10
years of post-secondary education
1
1
Certification
4
4
Languages

Work History

Senior Go-To-Market Manager

Kering Eyewear Spa
10.2024 - Current

Appointed to define and lead the company’s global distribution strategy roadmap, ensuring consistent execution across markets and channels.

  • Independently defined the go-to-market strategic roadmap and monitored execution across all markets and channels.
  • Worked closely with Sales teams and HQ to maximize distribution synergies.
  • Continuously improved KPIs and reporting tools to provide actionable insights and capture new distribution opportunities.
  • Identified value drivers and commercial opportunities to increase sales, margins, and market share while respecting brand DNA.
  • Developed and maintained deep knowledge of key customers to ensure their needs were fully met.

Senior Corporate Marketing Controller

Kering Eyewear Spa
02.2020 - Current
  • Appointed by the CEO (Mr
  • Roberto Vedovotto) in February 2020 to manage cost control for all activities belonging to the Milan office, including Global Marketing, Sales Events, and Distribution
  • Led budgeting and forecasting processes for marketing costs and brand performance analysis, working closely with the CMO, CFO, and CEO
  • Managed sales event costs and performance analysis, focusing on order efficiency and profitability
  • Oversaw Above The Line (ATL) and Below The Line (BTL) investments across the Group
  • Conducted detailed brand profitability analysis to support key strategic decisions
  • Played a key role in integrating the company Maui Jim, focusing on financial and business team alignment
  • Supervised and developed a team of 3 finance professionals
  • Key Achievements:
  • Reduced marketing costs as a percentage of net sales from 8% to 5%, saving between €10M to €20M annually, significantly improving EBIT
  • Reduced sales event costs from 6% to 4% of net sales through continuous collaboration with the sales team
  • Enhanced forecast processes by revising data input files and systems, in collaboration with the IT department
  • Boosted team motivation and satisfaction by introducing agile working methods and leveraging individual strengths
  • Successfully promoted 1 team member by focusing on development and continuous feedback

Senior Corporate Controller

EssilorLuxottica
11.2016 - 02.2020
  • Appointed by the CFO (Mr
  • Stefano Grassi) to manage cost control for all EssilorLuxottica brands, including Ray-Ban and Oakley
  • Led budgeting and forecasting processes for marketing costs and brand performance analysis, collaborating with the CFO and CEO (Mr
  • Francesco Milleri)
  • Focused on brand profitability through detailed financial analysis and strategic recommendations
  • Employed a creative problem-solving approach to adapt the team to an evolving and dynamic environment

Latin America Treasury Manager

EssilorLuxottica
08.2015 - 11.2016
  • Appointed by the Head of Treasury (Mr
  • Marco Bigatti) to lead the transformation of EssilorLuxottica's Latin America Regional Treasury
  • Established a new Regional Cash Pooling system across Chile, Ecuador, Brazil, Colombia, and Mexico
  • Fostered strong relationships with regional and international banks, including Bank of America, Itau Bank (Chile), and Banco do Brasil
  • Managed cash flows and liquidity to ensure timely payments and meet short- and long-term objectives for subsidiaries
  • Oversaw investment management, including handling surplus cash and borrowing needs
  • Managed financial risks to safeguard the company's assets and operations
  • Played a key role in the acquisition of the Devlyn optical chain
  • Key Achievements:
  • Successfully implemented a regional cash pooling system across five Latin American countries
  • Improved cash management processes and ensured smooth liquidity operations across the region
  • Contributed to the financial integration of the Devlyn Optical chain during the acquisition

Corporate Treasury Specialist

EssilorLuxottica
09.2012 - 07.2015
  • Appointed by the Head of Treasury (Mr
  • Marco Bigatti) and CFO (Mr
  • Enrico Cavatorta) to join the Corporate Treasury team at Milan HQ
  • Managed cash pooling operations to optimize liquidity management for the group
  • Oversaw interest rate and Foreign Exchange (FX) risk management to protect the company from financial volatility
  • Assisted with bond issuance to support the company's capital structure and financing needs
  • Developed and maintained relationships with key Italian and international bank directors, including BofA (Silvia Ferroni), BNP, UniCredit, Citibank (Annalisa Cordella), Intesa Sanpaolo (Stefano Rivellini), and Santander

Vendor Accounting Manager

GBS, EssilorLuxottica
09.2011 - 07.2012
  • Managed the vendor accounting function for the Global Business Services (GBS) division, ensuring accurate and timely processing of vendor invoices and payments
  • Supervised a team responsible for accounts payable operations, including invoice processing, reconciliation, and vendor inquiries
  • Implemented and maintained robust internal controls to safeguard against errors and fraud in vendor transactions
  • Coordinated with internal stakeholders and vendors to resolve discrepancies and improve the efficiency of the accounts payable process
  • Monitored and reported on key performance indicators (KPIs) related to vendor management and accounts payable operations

Bank Accountant

EssilorLuxottica
09.2010 - 09.2011
  • Managed daily bank transactions, including reconciliations and cash flow monitoring, to ensure accurate and efficient financial operations
  • Performed detailed bank account reconciliations, identifying and resolving discrepancies to maintain the accuracy of financial records
  • Coordinated with banks to handle various banking activities, including payments, transfers, and account management
  • Prepared and processed bank-related documentation, ensuring compliance with internal policies and external regulations
  • Provided timely reports and analysis on bank balances, transactions, and financial performance to support decision-making

Chartered Professional Accountant

Chartered Professional Accountant Office
09.2006 - 09.2010
  • Gained extensive experience in accounting and tax preparation by working directly in a local chartered accounting office
  • Managed a diverse portfolio of clients, providing comprehensive accounting services including bookkeeping, financial statement preparation, and tax declarations
  • Conducted audits and reviews of financial statements to ensure accuracy and compliance with applicable regulations
  • Advised clients on tax planning strategies, helping them to optimize their tax liabilities and achieve financial goals
  • Prepared and filed tax returns for individuals and businesses, ensuring adherence to local and national tax laws
  • Developed strong client relationships through effective communication and personalized service

Logistics Assistant

Family Business
01.2002 - 12.2005
  • Assisted in managing daily operations of the family logistics business while pursuing university studies
  • Coordinated logistics and transportation activities, ensuring timely and efficient delivery of goods
  • Operated trucks and other vehicles as needed, handling transportation tasks and maintaining schedules
  • Gained practical experience in logistics, supply chain management, and customer relations

Education

Bachelor's Degree - Economics

Università degli Studi di Trento
09.1999 - 06.2005

Comprehensive program - Professional Coach

Incoaching s.r.l.
09.2024 - Current

Series of specialized training courses - Chartered Accountants

09.2006 - 09.2010

Skills

  • Team leadership

  • Strong Analytical Skills

  • Creative Problem-Solving

  • Decision-Making

  • Collaboration

  • Strategies

  • Coaching

Certification

Certified Professional Coach

Timeline

Certified Professional Coach

12-2024

Senior Go-To-Market Manager

Kering Eyewear Spa
10.2024 - Current

Comprehensive program - Professional Coach

Incoaching s.r.l.
09.2024 - Current

Senior Corporate Marketing Controller

Kering Eyewear Spa
02.2020 - Current

Senior Corporate Controller

EssilorLuxottica
11.2016 - 02.2020

Latin America Treasury Manager

EssilorLuxottica
08.2015 - 11.2016

Corporate Treasury Specialist

EssilorLuxottica
09.2012 - 07.2015

Vendor Accounting Manager

GBS, EssilorLuxottica
09.2011 - 07.2012

Bank Accountant

EssilorLuxottica
09.2010 - 09.2011

Chartered Professional Accountant

Chartered Professional Accountant Office
09.2006 - 09.2010

Series of specialized training courses - Chartered Accountants

09.2006 - 09.2010

Logistics Assistant

Family Business
01.2002 - 12.2005

Bachelor's Degree - Economics

Università degli Studi di Trento
09.1999 - 06.2005
Pietro BarioliSenior Go-To-Market Manager